Mastering Facebook Remarketing: Essential Training Modules for Success
Explore the comprehensive training modules designed to guide you through setting up and optimizing a successful Facebook remarketing campaign. Learn to define your goals, identify your target audience, create the marketing funnel, and implement tracking pixels for optimal results. Take advantage of valuable tools and examples to enhance your marketing strategies effectively.
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Presentation Transcript
Welcome 7 Facebook Remarketing Training Modules Training one: Working out your Goal Training two: Finding your Target Audience Training three: Designing your Marketing Funnel Training four: Preparing your Marketing Materials Training five: Preparing and installing the tracking system Training six: Launching your ad and remarketing Training seven: How to track and optimize the system
Training 5 Preparing Tracking Pixels and Ads
What Were Covering What needs to be set up for a remarketing campaign How-To & Tools Creating FB Ads
What needs to be set-up 1. Landing Page 2. Thank-you page 3. Website Audience Pixel 4. Rules in place for Audience Pixel 5. Conversion Pixel for Thank-You Page 6. Optional Conversion Pixel for Landing Page KPV 7. Facebook Ad to Landing Page 8. Facebook Ad didn t take action 9. Facebook Ad took action
Webpage Examples Landing (Squeeze) Page Thank You Page
Landing Page 1. Free Report: http://cardmakingforprofit.com/blog/free- gift/ 2. Free Quiz: http://rekindleyourromance.net/free- relationship-quiz 3. Video Series: http://www.aminaacademy.edu.au/smallbusinesssuccessp rogram/mini-series-free/
Thank You Page 1. http://cardmakingforprofit.com/blog/free- gift/thank-you/ 2. http://emotionmatters.com/intimacy-quadrant- quiz/ta/ 3. http://www.aminaacademy.edu.au/smallbusine sssuccessprogram/mini-series-free-thank-you/
How-To & Tools
Website Custom Audience You need to set up the rule for the WCA 1. People who went to Main Page 1 Day 7 Days 30 Days 180 Days (Total) 2. People who took action 1 Day 7 Days 30 Days 180 Days
Conversion Pixel There are 6 different options 1. Checkouts (bought product) 2. Registrations (for event or webinar) 3. Leads (Opted in) 4. Key Page Views (Viewed certain pages Main Page) 5. Adds to Cart (Used for Abandon shopping cart) 6. Other Website Conversion
How To Create a Facebook Ad [DEMO]
