Mastering Nonprofit Administration in Independent Schools: A Guide to Philanthropy and Parent Engagement
Explore the world of philanthropy in independent schools and learn how to engage and educate new parents effectively. Discover the importance of building relationships, volunteering, and industry best practices. Get insights from expert interviews and content analysis to develop a comprehensive new parent involvement program.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
MASTEROF NONPROFIT ADMINISTRATION Giving and Getting Involved: A Guide to Philanthropy at Independent Schools Gyra Chan NPA 622 Summer 2019
Why Philanthropy at Independent Schools? Making the right choice for your children Where is your tuition going and why do independent schools have to fundraise? MNA MASTEROF NONPROFIT ADMINISTRATION
Whats the Annual Fund? https://www.youtube.com/watch?v=Y1IEC3zvv5g MNA MASTEROF NONPROFIT ADMINISTRATION
Why New Parents? ( as told by slogans and sayings ) It s important to maximize fundraising potential Parents are here for a good time, not a long time Engaging parents creates pride and school spirit It s a Small World, After All Most schools don t have compressive programs Just Do it MNA MASTEROF NONPROFIT ADMINISTRATION
OBJECTIVES AND VALUES 1. Learn how to build meaningful (and long lasting) relationships with new parents 2. Determine the best ways to educate new parents about giving and getting involved 3. Better understand the relationship between volunteering and philanthropy 4. Think about industry best practices and how to effectively apply them Once all of that is done.. Provide suggestions and recommendations that will help serve as a framework for a comprehensive new parent giving and getting involved program MNA MASTEROF NONPROFIT ADMINISTRATION
Methods and Approaches 1. Expert Interviews Learn from the experts Explore multifaceted perspectives Get a sense of what schools are doing are welcome new parents Understand what parents need to feel comfortable and confident in getting involved MNA MASTEROF NONPROFIT ADMINISTRATION
Was the Annual Fund fundraising goal clearly listed? Methods and Approaches Did the school report on the percentage of parents who were participating in the Annual Fund? 2. Content Analysis 10 Bay Area Independent High Schools Schools 45+ tuition Day Schools Giving Pages Did the school identify what percentage of the operating budget was covered by the Annual Fund? Did the school specifically identify what the gap amount is for each child?? Was there an option to designate an Annual Fund gift to a specific program? Review giving information available on website Were parent Annual Fund Chairs listed? Get a sense of what type of giving information is available and where schools could add more Was there a Frequently Asked Questions section? Did the giving section also provide information about volunteering? MNA MASTEROF NONPROFIT ADMINISTRATION
Data Analysis: What Do the Experts Have To Say? Agree Disagree TO 1. Educate your parents about fundraising 2. Be thoughtful about messaging 3. School culture makes a difference 4. Prospect Research 5. Volunteering is impactful 1. Explicit Solicitation Amounts 2. Resources spent on meetings 3. Events ( Types of event and when to talk shop) 4. Gift Amount MNA MASTEROF NONPROFIT ADMINISTRATION
DATA ANALYSIS: (If you prefer checkmarks) Specific Solicitation Amount Parent Meetings Engagement/ Relationships Prospect Research School Culture Events Volunteering Education MNA MASTEROF NONPROFIT ADMINISTRATION
IMPLICATIONS Education Sector Independent schools make up 25% of schooling options available Changes in education investments Moving Forward Schools need to be innovative about the ways the think about their futures in the sector In order for independent schools to survive, they need to have a thriving culture of philanthropy MNA MASTEROF NONPROFIT ADMINISTRATION
RECOMMENDATIONS Evaluate your School s Capacity for a Program Start small and build up! You want your program to grow in the future not shrink Research and Segment Your Donors Prospect research can help you better understand your community and determine appropriate ask amounts Focus on Engagement and Relationships Listen to parents, get them involved and allow them an opportunity to build community. It ll make asking easier Provide Compelling and Informative Materials Help parents understand why it s important to donate and make it easy for them to find answers to questions Invest Time in a Volunteer Program Volunteers build long lasting relationships, better understand fundraising needs, and are great solicitors People have to be asked. Provide a specific gift amount and be thoughtful about who is doing the asking Solicit Strategically MNA MASTEROF NONPROFIT ADMINISTRATION
REFERENCES Ahern, T., & Joyaux, S. (2007). Keep your donors: the guide to better communications and stronger relationships. Hoboken, New Jersey: John Wiley & Sons, Inc. Colson, H. (2015). Philanthropy at Independent Schools. National Association of Independent School. Hogan, C. (2008). The History, Evolution, and the Mission of Prospect Research. In Prospect Research: A Primer for Growing Nonprofits. Jones and Bartlett Publishers. Hoboken, New Jersey: John Wiley & Sons, Inc Sargeant, A., & Shang, J. (2017). Fundraising Principles and Practice. Hoboken, New Jersey: John Wiley & Sons, Inc. MNA MASTEROF NONPROFIT ADMINISTRATION
