Mastering Online Networking for Job Search Success
Explore the essentials of online networking, resume building, and maintaining a positive mindset to enhance your job hunting strategies. Learn tips and tricks for utilizing LinkedIn, Facebook, Twitter, and more effectively. Embrace a holistic approach to your job search for optimal results.
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JOB HUNT TOOLKIT: LinkedIn, Facebook & Social Networking Basics Rob Lockard, SPHR American Business & Technology University June 19,2014
HONORING A STORY ARMY COLONEL 26 YEARS OF SERVICE WEST POINT GRAD, as well as RANGER AIRBORNE WAR COLLEGE Recruiter by DoD CONTRACTOR right out of the service Spent 8 Years of Working for Contractor, told one day that his position was being eliminated the very next day.
What he experienced next was: Fear, Stress & Emotionally draining thoughts = NORMAL during a job search But also experienced something that has been termed: SOCIAL MASACREDIA!!!
JOB HUNT TOOLKIT: On-line Networking AFTER THIS WORKSHOP, YOU WILL BE ABLE TO: Define On-Line Networking. 1. Understand the benefits of On-line Networking. 2. Harness the basic power of these primary on-line networking tools in a jobhunt. 3. Apply the basic steps of on-line networking on the LinkedIn, Facebook, Twitter and Blogging platforms. 4. Added Bonus: Move beyond the basic, utilizing tips and tricks that can help make any job search successful 5.
CLEARING THE AIR ABOUT ANY JOB SEARCH: 1.) FACT = A jobsearch is still a very human event. Because of this, nothings beats creating relationships. 2.) BEFORE starting any job hunt, You need to first combine your PASSION, EXPERIENCE, and KNOWLEDGE into a resume. 3.) You SHOULD employ numerous tools, tactics/approaches to your jobsearch. NO single tactic/approach will work by itself.
ON-LINE NETWORKING: ONE PART OF A JOB HUNT TOOLKIT COMPLEMENTS and ENHANCES (does not replace) other aspects of your jobsearch, such as: A well written RESUME (that outlines your PASSION, KNOWLEDGE & EXPERIENCE) NETWORKING IRL (In-Real Life) SUPPORT: Leverages Personal connections A POSITIVE MENTAL/EMOTIONAL OUTLOOK (through community) COLLECTING INTEL On Companies, individuals, and current trends.
A DEFINITION: Social Media According to Miriam Webster, Social Media is defined as: 1.) forms of electronic communication (such as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos)
Beyond Social Media: On-line networking According to Dictionary.com, On-line Networking is defined as: 1.) an online COMMUNITY of people with a common interest who use a website, or other technologies to communicate with each other and share information and resources.
WHY NETWORK ON-LINE?: ENHANCE ME Showcases/displays your knowledge & expertise. Promotes your Personal Brand , confirming industry knowledge Makes you more valuable to your future employer Gets you noticed by potential future references and recruiters. Creates direct connection(s) and immediate information sharing
Added Benefits of on-line networking: Engage with other like-minded folks, and speeds-up relationships building (IRL). Direct, two-way Communication with persons of your choice. As a result, conversations are richer, more purposeful and personal. Relationships develop quickly. Location no longer prohibits connections. Power of community (gains attention of recruiters faster)
MORE Benefits of on-line networking: Return on Investment (ROI) is high. On-line efforts visitors, and an increase to overall website traffic a rise and increase in your social networking base. Networks usually grow exponentially into Communities. People want to enrich their sphere of influence by following other industry experts. Communities are POWERFUL! With on-line networking, you can tell your peers about your new business or blog and ask/discuss how to make it a success. The conversations & relationships that you create can convert many people into loyal fans, so it's worth investing the time.
Top 3 on-line professional networking (Job Hunting) sites in the US: LinkedIn Twitter Facebook
10 MINUTE BREAK
On-Line Networking Tool #1: LinkedIn
LinkedIn BASICS: PROFESSIONAL PROFILE CREATION GOAL: To create a professional profile that can be broken into two parts: HIGH IMPACT POINTS 1. where a recruiter will go first IMPACT POINTS 2. Lesser, but still impactful information is conveyed
LinkedIn BASICS: 5 HIGH IMPACT POINTS OF A PROFILE 1.) PROFESSIONAL PIC gets you more views than not having one 2.) PROFESSIONAL HEADLINE Makes you searchable 3.) SUMMARY short & sweet selling points = VALUE PROPOSITION (why should I buy you?) 4.) EXPERIENCE EXPANDED RESUME 5.) RECOMMENDATIONS From Director Supervisors are the best
LinkedIn BASICS: PROFILE CREATION EXAMPLES - Pics
LinkedIn BASICS: PROFILE CREATION EXAMPLES - Headlines
LinkedIn BASICS: PROFILE CREATION EXAMPLES - Summaries
LinkedIn BASICS: PROFILE CREATION EXAMPLES - Experience
LinkedIn BASICS: PROFILE CREATION EXAMPLES - Recommendations
LinkedIn BASICS: IMPACT POINTS OF A PROFILE 5.) EDUCATION Can you meet the basic skills and requirements that a recruiter is looking for in a capable candidate ? 6.) CERTIFICATIONS & AWARDS Differentiate you from the rest of the crowd. 7.) VOLUNTEER EXPERIENCE tells me a little something about you & your passion
LinkedIn BASICS: PROFILE CREATION EXAMPLES - Recommendations
LinkedIn BASICS: PROFILE CREATION EXAMPLES - Recommendations
LinkedIn BASICS: PROFILE CREATION EXAMPLES - Recommendations
10 MINUTE BREAK
LinkedIn: THE RECRUITERS PERSPECTIVE NOT THE EASIEST TOOL TO USE TO FIND CANDIDATES NOT THE ONLY TOOL TO FIND CANDIDATES IS TIME CONSUMING and LIMITING b/c of Levels of connectability NOT WHERE I AM GOING TO SPEND MY TIME SOURCING AS RESULT, is usually used to refine searches, or get ideas of community that can be researched further on other systems.
LinkedIn: Membership & Profile Development Keeping your profile up-to-date Change out professional profile pic at least every two years
LinkedIn: Network Growth Community/Group involvement Contribute by reading & commenting (displays your industry knowledge) Share information of your own Post your own blog statement Create your own group
10 MINUTE BREAK
Dividing Line: Professional vs. Personal PERSONAL PROFESSIONAL VS.
On-Line Networking Tool #2: Facebook
FACEBOOK: Not just for friends anymore FACEBOOK = A GOLDMINE OF YOU INFORMATION The Facebook algorithm is beginning to be deciphered by recruiters. WHAT DOES THIS MEAN? YOU, and your COMPANY (both currently and in the past) for are now searchable. Your timeline reveals your likes , connections, activities and even location/time of your posts
HARNESS THE POWER OF FACEBOOK: HIGH IMPACT POINTS YOUR PROFILE (did you even know that one existed?) FILL EVERYTHING OUT VISIT THAT TIMELINE & DO SOME MAINTENANCE Vigilance concerning brand (this is you & your future we are talking about here) This includes not only verbal/written posts, but pictures as well TIMES ARE CHANGING - O.k. to share your professional side. Create a fan page
FACEBOOK HIGH IMPACT POINTS: PROFILE EXAMPLES:
FACEBOOK HIGH IMPACT POINTS: FILLING EVERYTHING OUT EXAMPLES:
FACEBOOK HIGH IMPACT POINTS: TIMELINE MAINTENANCE EXAMPLES:
FACEBOOK HIGH IMPACT POINTS: SHARING PROFESSIONAL SIDE EXAMPLES:
On-Line Networking Tool #3: Twitter
Twitter: Microblogging A definiteion of Microblogging: Microblogging is conveying information in 140 charaters or less Most of the time, this means links to blogs, or larger amounts of data Useful in Social Networking to help find like-minded individuals quickly WARNING: VERY TIME CONSUMING if not used correctly. BENEFITS: Find resources, trends and news quickly, as well as promote your brand.
Twitter: BASICS Create a profile or handle Hashtags (#jobsearch) Convey
Other tools: Visual CV (Resume) Quickly places your resume into soft form
Other tools: Blogging Convey your industry knowledge and connect with like minded individuals in an extended version. Allows you to find your Voice extend your brand
On-line Networking: Do s RESPECT LISTEN ADD VALUE RESPOND DO GOOD THINGS SHARE THE WEALTH GIVE KUDOS BE REAL
On-line Networking: The Dont s Stick your head in the sand these are great tools! Don t exist/operate in a vacuum. Get out there and Network.
JOB HUNT TOOLKIT: On-line Networking YOU CAN NOW: Define On-Line Networking. 1. Understand the benefits of On-line Networking. 2. Harness the basic power of these primary on-line networking tools in a jobhunt. 3. Apply the basic steps of on-line networking on the LinkedIn, Facebook, Twitter and Blogging platforms. 4. Added Bonus: Move beyond the basic, utilizing tips and tricks that can help make any job search successful 5.
LETs CONNET! Rob Lockard, SPHR Lead Consultant Rob.Lockard.SPHR@gmail.com : Roblockardsphr : @lockard7
