Mastering Persuasive Appeals in Writing and Speech
Explore the importance of deep knowledge on a topic and maintaining credibility through ethos in persuasive writing and speeches. Engage in activities focused on enhancing persuasive skills and understanding of appeals like ethos. Delve into examples from Obama's speech and toothpaste advertising to dissect the use of ethos for persuasion.
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Presentation Transcript
Week focus: Introduction to topic and the persuasive appeals. 3 Why is it important to know a lot about a topic when you are discussing it?
Year 9: Transactional Writing Lesson Title: Lesson Title: The Persuasive Appeals The Persuasive Appeals Lesson Focus: Lesson Focus: sustain distinctive character voice and establish a clear and logical viewpoint through careful selection in fiction and non-fiction writing Progress indicators: Progress indicators: Good Outstanding Assessment reminder: The paparazzi have a damaging impact on society. Write an article in which you explain your point of view on this statement.
Word Consciousness Please record on the back page of your exercise books Word and definition Your definition Legions (n) A large amount of people or things Align (v) to get two or more things in line with each-other Elicit (v) to create a response in someone
Learning Journey Recapped the techniques of persuasion Develop understanding of the persuasive appeals Apply the appeal of ethos to a persuasive paragraph.
Persuasive writing 1. Your final assessment for this topic is to write a speech persuading your audience to agree with your opinions. 2. Why will it be important for you to know a lot about your topic and maintain credibility (ethos)?
Fresh Mint Toothpaste | Fluoride Toothpaste | Sensodyne How does the advert use ethos to convince the viewer to purchase Sensodyne toothpaste? Click on the image to watch the advert Mind-map your ideas and be ready to share
How does Obamas speech use ethos to convince the audience that he can support them?
Teacher Model It s important that we all work together to win this competition I am going to show you how to make the sentence above more persuasive using the appeal of ethos
Your turn 1. I am confident that I can help you write this script. 2. You should vote for me as Team Captain because I will be great. 3. I should get the part in this play because I will play the role well. Turn these sentences into more persuasive statements using the appeal to ethos.
Whole class feedback 1. I am confident that I can help you write this script. 2. You should vote for me as Team Captain because I will be great. 3. I should get the part in this play because I will play the role well.
Demonstrate: Teacher Model.. Task: Write one paragraph using the appeal to ethos to convince the audience that they should vote for you to be team leader.
Demonstrate.. Task: Write one paragraph using the appeal to ethos to convince the audience that they should vote for you to be team leader. Success Criteria: Whole class discussion with teacher guidance as to what should be in the paragraph
