Mastering Rhetorical Appeals in the Art of Persuasion
Learn about the essential elements of ethos, pathos, and logos in rhetoric to effectively persuade your audience. Explore how each appeal influences emotions, logic, and credibility in communication strategies.
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Presentation Transcript
Rhetorical Appeals & The Art of Rhetoric
Take Notes: Define Logos Pathos Ethos
Logos Facts & Statistics Logic ("If..... then...") Cause and Effect Relationships Compare and Contrast Problem and Solution
Pathos Figurative Language Heated/Emotional Language Descriptive Writing
Ethos Where the author refers to sources Where the author draws from personal experience Where & how counter argument is addressed
Pathos How is this ad trying to make you feel? Pathos is the appeal to our emotions. A successful appeal to our emotions makes us feel something in hopes of making us want to act on that feeling.
LOGOS How does this strip guide our reasoning? Logos is the appeal to logic. When persuading, this technique appeals to your audience s ability to reason by using facts and logic to guide your thought process.
ETHOS Why should you trust this information? Ethos is the appeal to the credibility of the speaker. Essentially, it answers the question, Why should I trust or believe YOU?
