Mastering the Art of Persuasive Speaking
Delve into the world of persuasive speaking with insights on why persuasion is essential, different definitions of persuasion, challenges faced in persuasion, and solutions to make persuasion more effective. Explore traditional views of persuasion and learn how to construct a compelling persuasive speech.
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Presentation Transcript
Chapter 14 Persuasive Speaking
Why Persuade? ? Why are people often uncomfortable about the word persuasion? ? Informative vs. Persuasive Speaking ? Information + Change = Persuasion
Persuasion Defined ? Persuasion can be defined two ways for two purposes ? The first is the process of creating, reinforcing, or changing people s beliefs or actions (Lucas, 2015). ? Think of persuasion as a continuum or line going both directions ? Examples and considerations
Persuasion Defined ? The second definition of persuasion pays attention to ethics ? A symbolic process in which communicators try to convince other people to change their attitudes or behavior regarding an issue through the transmission of a message, in an atmosphere of free choice (Perloff, 2003) Persuasion is symbolic Persuasion as an attempt The Audience has free choice The speaker tries to convince the audience to change ? ? ? ? ? The audience is the ultimate judge
Why is Persuasion Hard? ? People don t like change ? People go out of our way to protect our beliefs, attitudes, and values ? The audience members are holding a mental dialogue with the speaker Reasons not to change can be stronger than even very logical reasons to change ?
Why is Persuasion Hard? Solutions to the Difficulty of Persuasion ? Have reasonable persuasive goals ? Deal with audience reservations ? Two-Tailed Arguments ? The audience must view the benefits of the change as worth the stress of the change ?
Traditional Views of Persuasion Ethos ? Pathos ? Logos ?
Constructing a Persuasive Speech This speech is the culmination of the skills you have learned already in this class ? Formulating a proposition ? Proposition of Fact ? Propositions of Definition ? Propositions of Value ? Propositions of Policy ?
Constructing a Persuasive Speech Monroe s Motivated Sequence ? Attention ? Need ? Satisfaction ? Visualization ? Action ?
Constructing a Persuasive Speech Building Upon Your Arguments ? Put your strongest last ? Use evidence that is credible to your audience ? Use evidence that is new to your audience ? Use evidence that is relevant and in the proper context ? Concluding Thoughts ? This is an opportunity to share your priorities ? Select a topic that is aligns with your experience ? Look for quality evidence ? Craft a clear proposition ? Enhance ethos, pathos, and logos ?
