Maximizing Product Variety and Vertical Integration in Strategic Management
Explore the strategic implications of product variety and vertical integration based on research conducted by Yue Maggie Zhou, Xiang Wan, published in the Strategic Management Journal. The study delves into the correlation between these factors and organizational success, offering valuable insights for businesses looking to enhance their competitive advantage through diversified offerings and streamlined operations.
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Presentation Transcript
Product Variety and Vertical Integration Yue Maggie Zhou Xiang Wan Strategic Management Journal 38: 1134 50 (2017)
