Measuring Communication Impact and Evaluation in Development Cooperation
"Explore the importance of measuring communication impact in development cooperation, focusing on evaluation methods and challenges. Learn why communicators need to consistently assess their strategies for effective results and progress in the modern information-driven world."
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
Practicing Development Communication PPT 8, Unit 4 Paper: Development Communication Course: BJMC Semester: II Dr. ShyamaPrasad Mukherjee University, Ranchi Teacher s Name: Sumedha Chaudhury
4) Measurement Matters-Evaluating Communication The previous point i.e Communication Strategy highlighted the fact evaluation are integral parts of the development and implementation strategy. that monitoring and of a communication
Measurement Matters-Evaluating Communication examines current understanding about evaluating the impact of communication within development co-operation, with a focus on analyzing why, in a world increasingly based on information and results, communicators have no choice but consistently and regularly to evaluate the impact of communication strategies; drawing on recent evidence, shedding light on the status of communication Development Communication representative members and identifying some of the common challenges and limitations they face with reference to the wider field, offering concrete ways of moving beyond the standstill, identifying innovative approaches being used in related sectors, and examining briefly whether new and emerging social media tools for tracking impact offer clues as to the way forward. strategy evaluation among
Why measuring communication matters? It is because the evaluation community is increasingly challenged to come up with better methods, instruments and approaches to measure development impact. New approaches such as experimental impact evaluations have been developed. They seek to provide objective evidence on the development impact by applying scientific methods usually found in the laboratory.
