Meat Consumption Trends and Challenges in the EU
Explore the changing landscape of meat consumption in the EU, from per capita figures to pricing trends, and learn about factors potentially shaping meat's future as a niche product. Discover insights on EU legislation, science attitudes, assurance schemes, and the global market impact on meat.
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Presentation Transcript
WTO Public Forum 2014 Is meat in danger of becoming a niche product in the EU? Liz Murphy, Director The International Meat Trade Association www.imta-uk.org info@imta-uk.org
EU-27 Per Capita Meat Consumption (2005 2013) 10% 6% 5% 0% Percentage change -5% -3% -3% -10% -12% -15% -20% -25% -25% -30% Total Meat Beef Pork Lamb Poultry
EU Meat Price Trends (2005 2013) 35% 30% 25% 20% Percentage change 15% 10% 5% 0% Beef (young bulls) Pork Lamb Poultry
UK Retail Meat Prices Product Euros per kg Rump steak 16.25 Pork loin steak 8.60 Lamb steak 24.75 Chicken breast 14.20
Why Could Meat be a Niche Product? EU member state attitudes to science Scope of EU legislation Assurance Schemes Changing global market for meat
Feeding the World 1961 2011 Population (Billion) Cultivated land (Billion hectares) 3.5 7 1.37 1.53
EU Approach to Science Do we look at agriculture and science objectively? Is the Precautionary Principle abused? Do we encourage innovation? The role of International standards
Scope of EU Legislation Labelling what is important? Traceability and individual animal id
Assurance Schemes Buying Red Tractor fresh British lamb means buying a safe, assured, traceable product that helps maintain the iconic British landscape.
Assurance Schemes I believe it has a bright future, and we continue to see an increase in global demand for our superb product, but in order to have the confidence to invest in this future, farmers need to know that they have the backing of our domestic retailers
International Trade EU production/exporters are hindered from taking advantage of increased global demand for meat. EU importers find global suppliers less keen to ship to the EU. Both in turn threaten a reduction in supplies on the EU market particularly for lamb and beef. www.imta-uk.org
