Membership Organization for Employer Brand Leaders at Major Companies
Dive into the exclusive world of employer brand and recruitment marketing with a vendor-free membership organization. Gain actionable advice, real best practices, benchmark against top programs, and access leadership support. Join a community of experienced practitioners to enhance your employer brand and attract top candidates.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
The confidential, vendor-free membership organization for people leading employer brand and recruitment marketing at the world s biggest companies.
What our members say: Membership is a no-brainer in my mind. When you balance the cost vs. the value received, it actually saves you money. The ideas I ve brought back have improved our employer brand and candidate reach. John Graham Jr., Amgen The Talent Marketing Board is a great way to gain insights and meet people who have the same questions you do. I appreciate having immediate access to ask HR, TA, and EBM leaders questions through the Fast Feedback forum and having the chance to deep dive on calls on timely topics like how organizations are approaching diversity in their marketing materials or switching their campus recruiting strategy from an in-person to a virtual experience. What I ve learned has truly helped me make better, more strategic decisions. Kristin McMillen, Citizens Financial Group It s been wonderful being a part of the Talent Marketing Board. The exposure to different insights, ideas, and best practices has been helpful to our own TA strategy, as well as understanding what other leaders in the space are doing. Hanady Khourshid, CDW An organization s employer brand fuels the success of talent acquisition. Both elements work to achieve a common goal: to attract and hire the best possible candidates. The new and improved Talent Marketing Board allows for an exchange of ideas, learning, and collaboration across both elements, providing an opportunity to measure and improve all of your organization s talent efforts. Sarah Steele, Bosch Our program has grown tremendously, and I credit the Board for that. Because of the information we get here, we re able to make more informed decisions and move faster. When our finance team asked us to validate some of the costs and savings in a proposed project, I used Fast Feedback to ask other companies how they made their business case. Within hours, I had two companies willing to talk with me about their experiences. Tisha Backer, C.H. Robinson The community has been a great resource for us. We can now talk about employer brand in a much more intelligent way it s been a huge help. The Board has been worth every penny and then some! Kumari Williams, Harman International What I find most helpful about the group is that vendors aren t involved, so there are no sales pitches or follow up sales emails. It s good to know we re all in the same boat and can work through the same things together. It s easy to feel like you re going through these things alone, but you re not this is a great sounding board. This (joining the community) is a no-brainer. Jacki Summey, Ally I love the interactions and conversations that include both high- level strategy and detailed tactics and results. Charlotte Jones, Lockheed Martin When it comes to benchmarking in the Talent Marketing Board, I think one of the greatest values and benefits for me is when I take a proposal to leadership, I can show clear examples of other companies who are literally doing the exact same thing. Raj Suri, Intel Great atmosphere, great people, great conversations and great topics. Casie Shimansky, Cisco Community conversations are very much about sharing best practices and learnings. It s about working together to solve problems that we re all going through. Carmen Mason, Enterprise Holdings The Talent Marketing Board is like benchmarking on steroids. Jared Nypen, Great Clips There are no vendors, so we are free to talk with other practitioners and share strategies. It s very valuable! Allison Brown, Abbvie
The four big benefits of membership. It s the missing piece you need: 1 2 3 4 Actionable advice, on demand, from people who actually have the answers. Real best practices. Discover the solutions that experienced practitioners really use. Get the confidence and credibility that comes from benchmarking against the best programs. Leadership support you need to run a great program. Engage in management- level discussions. This is the only place talking about the specific challenges facing the people managing a program not the tactics of people doing the day-to- day execution. Risk reduction. Membership is an insurance policy that protects you and your company. Get help in a crisis, and sleep better knowing you ll never be caught by surprise. A supportive community that helps you win. Surround yourself with generous people who understand you and want to help because we re all in this together. BENEFITS At a big company, you ve got vast resources available. But what you don t have is advice and support from people like you, with jobs like yours, at companies like yours in a confidential, vendor- free environment. When things change, know the pitfalls and the shortcuts before you act. Someone in the community has already solved it and will be there for you. Grow a trusted network. Build relationships with leaders like you. Solve problems faster. Get answers, when you need them, from people who have already figured it out. It s like having a personal advisory board. There are certain things you can only talk about with other leaders running programs like yours.
No vendors. Big companies. Leaders only. (Yes, really.) This is a vendor-free community for people like you, with jobs like yours, at companies like yours and problems like yours. Members are senior decision makers, along with their inner circle. You ll be talking with people who are actually running the program, with experience and knowledge to share. Never find yourself with a recent hire, trainee, or junior staff. No vendors. Absolutely no vendors will ever be allowed to participate in this organization. No exceptions. As a member, you will never get a sales pitch for anything, ever. There are no sponsors, and we will never give vendors access to you. Big companies with sophisticated programs. Every member company has $1B or more in revenue, with at least 4,000 employees. The members of this group have sophisticated programs and experience to share. Because the scale they operate on is just like yours, the solutions to the challenges often work for your organization even when you're in completely different industries. Hands-on leaders running the program. Every member you meet will be a senior leader who s a decision maker with substantial professional experience. They understand the challenges you face and are ready to help. Qualifications for the Talent Marketing Board WHO CAN JOIN Individual qualifications: Decision maker: Senior decision makers who set strategy and policy. Who s in this group: Senior leaders, major corporations, and sophisticated programs. Substantial professional experience. Knowledge and experience to contribute to high-level discussions. Company qualifications: This community is not a training organization and is not for front- line staff. It s not for people in tactical roles. New hires, people in entry-level roles, and junior staff (even if they re being groomed for a future leadership role) are not allowed. No vendors: Major BtoB or BtoC client- side companies only. Every single participant and company is screened. No exceptions. Minimum size: At least $1B in revenue and 4,000 employees. North American-based and English- speaking: Member activities happen during U.S. business hours in English.
We only do one thing: Conversations you can t have anywhere else. You ll have confidential conversations with a carefully screened group of leaders by phone and email. Everything is facilitated and designed for busy people. This is where you ask, Hey, what are you doing about ____? You get answers, when you need them, from senior-level people like you. We talk about the things you can t talk about anywhere else. We talk about the things that keep you up at night: internal management issues, vendors, unprecedented topics, crisis response, and leadership strategies. It's better than your other sources of information. You choose what we talk about, when you need it. All you have to do is ask the question. The four easy ways to start a conversation: We set up the conversations. The three ways members help each other: CONVERSATIONS OVERVIEW 1. Hop on a call. 1. Fast Feedback: Post a question, get an answer by email. Everything is on demand, in real time. 2. Email the members. 3. Ask anonymously. 2. Community Calls: Facilitated phone discussions on deep issues. All the answers come from practitioners. 4. Talk to the staff. (We don t cover the topics you get from other sources the tactical or basic how- to concepts.) Variety of companies, industries, and perspectives. 3. Direct Discussions: We introduce you to a member who can help.
This is not like other groups. This is a completely different experience. Our members often participate in many different groups but they re a member in this community because it s so different, valuable, and complementary to those experiences. 1 2 3 4 5 No vendors. We don t allow vendors to access our community. We don t even accept sponsorships. Big companies only. No small businesses, job seekers, or salespeople. Only big companies with programs like yours. Leaders only. This is the group for people leading the programs. Members are senior decision makers, along with their inner circle. Confidential. There are certain things you can only talk about with leaders like you knowing your conversations are completely private. Strict qualifications, no exceptions. We screen every company and every individual. HOW WE RE DIFFERENT 6 7 8 9 10 Conversations you can t have anywhere else. We talk about the specific strategic challenges facing senior leaders the things that keep you up at night. Answers come from practitioners who actually have the answers. No theoretical solutions. Just real, practical advice directly from your peers. Everything is managed by a team of full-time, professional facilitators. We take care of everything and remove all the distractions. Never an upsell. This isn t a community designed to sell you something else. As a member, you will never get a sales pitch for anything, ever. Efficient and easy. It s designed for busy leaders. Get answers on demand much faster than your other resources.
A high-value membership for you and your leadership team. Deliverables: Significant ROI: DELIVERABLES AND ROI OF MEMBERSHIP Company membership ($15,000 annual dues). Searchable database of past discussions. Information value: Detailed answers, when you need them, with no additional subscription or consulting costs. Research and consulting: Save every time you would have bought a report or hired a consultant. Team membership includes a seat for your senior-most leader and their inner circle. You can add and remove people throughout the year. Alerts of breaking news and critical information from members. Conferences: Replace expensive and lengthy conferences with our fast and efficient peer discussions.. This is an all-inclusive membership. We ll never upsell you. You only pay membership dues and registration fees for meetings you attend. Control vendor cost and risk: Find the right ones, avoid mistakes, and manage them better. Reduced risk through collaboration and advice on strategic decisions. Facilitated weekly member calls on key issues. 1:1 introductions to other members. Learning and development: Keep your team trained and informed through our all- inclusive, high-value, real-time information plus an archive. On-demand Q&A by email. Real-time support when making vendor decisions. Amazing service and support from a team of professional facilitators. Archives of recordings of past member calls. A great experience delivered by a professional community management team. Our professional, full-time staff are specialists in facilitation and community management. Your experience isn't managed by volunteers or moonlighting editors, event planners, or consultants.
Our Members Ace Hardware Bristol Myers Squibb Grainger Kohler Synovus Ahold Delhaize Burlington Stores Great Clips Leidos T-Mobile Ally C.H. Robinson The Hanover Insurance Group Liberty Mutual Insurance T. Rowe Price Associates, Inc. Amgen Capital One The Hartford Lockheed Martin Tapestry Anheuser-Busch CDW Hilton Mars Travel + Leisure Co. Aramark Charles Schwab The Home Depot MassMutual U.S. Bank Arm Citizens Financial Group Honeywell Micron Technology Uber AT&T Comcast Illinois Tool Works Pilot Company UnitedHealth Group Atkins Cummins Intel Progressive Insurance USAA BASF Delek US J.B. Hunt Transport Services Qualcomm Vanguard BJ's Wholesale Club Evonik Johns Manville Royal Caribbean Group W. L. Gore & Associates Boehringer Ingelheim Expedia Group Johnson & Johnson Sanofi US The Wendy's Company Bosch Fidelity Investments Kellogg Company ServiceNow Xcel Energy Boston Scientific Flex Kindred Healthcare Spectrum BrightStar Care Freddie Mac Kohl's Department Stores Suncor Energy
