Men's Purchase Process Information Sources Spring 2017 Analysis
Explore the information sources utilized by men during the purchase process in Spring 2017 across various categories such as cars, style & fashion, traveling, and more. Understand where men seek ideas, tips, and make purchase decisions based on quality and features. Data from NRS MG+ Total Spring 2017 survey provides insights into men's preferences from magazines to social media, guiding their product choices.
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Mens use of information sources during the purchase process / Spring 2017 Cars | Style & Fashion | Travelling | Health & Well-being | Food & Cooking | Cosmetics & Cosmetic Brands | Furniture & Decorating | Building & Renovating | Gardening | Home entertainment electronics & Information technology | Saving & investing Source: NRS MG + total Spring 2017 Target group: men, n=2 322, est. 2 179 000
Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Source: NRS MG + total Spring 2017 Target group: men, n=2 322 est. 2 179 000
Purchase process / Cars (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines % 26 22 Magazine websites % 14 14 Blogs and vlogs % 5 5 Social media (f.ex. Facebook) % 12 11 Newspapers % 20 17 Newspaper websites % 8 8 Television % 10 7 Radio % 2 1 Source: NRS MG + total Spring 2017 Target group: men, n=2 322 est. 2 179 000
Purchase process / Style and fashion (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines % 14 12 Magazine websites % 5 7 Blogs and vlogs % 4 4 Social media (f.ex. Facebook) % 9 7 Newspapers % 6 6 Newspaper websites % 3 3 Television % 12 6 Radio % 1 1 Source: NRS MG + total Spring 2017 Target group: men, n=2 322 est. 2 179 000
Purchase process / Travelling (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines % 21 16 Magazine websites % 11 10 Blogs and vlogs % 7 5 Social media (f.ex. Facebook) % 13 10 Newspapers % 14 12 Newspaper websites % 7 5 Television % 15 8 Radio % 3 1 Source: NRS MG + total Spring 2017 Target group: men, n=2 322 est. 2 179 000
Purchase process / Food and cooking (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines % 31 20 Magazine websites % 14 10 Blogs and vlogs % 11 7 Social media (f.ex. Facebook) % 16 11 Newspapers % 17 15 Newspaper websites % 10 7 Television % 23 9 Radio % 3 1 Source: NRS MG + total Spring 2017 Target group: men, n=2 322 est. 2 179 000
Purchase process / Health and well-being (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines % 21 13 Magazine websites % 6 6 Blogs and vlogs % 4 3 Social media (f.ex. Facebook) % 8 7 Newspapers % 10 10 Newspaper websites % 4 4 Television % 11 6 Radio % 3 1 Source: NRS MG + total Spring 2017 Target group: men, n=2 322 est. 2 179 000
Purchase process / Cosmetics and cosmetic brands (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines % 7 7 Magazine websites % 3 5 Blogs and vlogs % 2 2 Social media (f.ex. Facebook) % 4 5 Newspapers % 5 5 Newspaper websites % 3 2 Television % 8 6 Radio % 1 1 Source: NRS MG + total Spring 2017 Target group: men, n=2 322 est. 2 179 000
Purchase process / Furniture and decorating (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines % 19 14 Magazine websites % 6 8 Blogs and vlogs % 4 3 Social media (f.ex. Facebook) % 8 8 Newspapers % 12 10 Newspaper websites % 3 4 Television % 10 6 Radio % 1 1 Source: NRS MG + total Spring 2017 Target group: men, n=2 322 est. 2 179 000
Purchase process / Building and renovating (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines % 28 20 Magazine websites % 10 11 Blogs and vlogs % 5 3 Social media (f.ex. Facebook) % 8 9 Newspapers % 15 12 Newspaper websites % 4 5 Television % 14 7 Radio % 1 1 Source: NRS MG + total Spring 2017 Target group: men, n=2 322 est. 2 179 000
Purchase process / Gardening (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines % 28 16 Magazine websites % 7 8 Blogs and vlogs % 3 3 Social media (f.ex. Facebook) % 6 6 Newspapers % 8 9 Newspaper websites % 3 3 Television % 13 8 Radio % 1 1 Source: NRS MG + total Spring 2017 Target group: men, n=2 322 est. 2 179 000
Purchase process / Home entertainment and IT (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines % 27 20 Magazine websites % 16 16 Blogs and vlogs % 11 10 Social media (f.ex. Facebook) % 17 15 Newspapers % 15 13 Newspaper websites % 7 8 Television % 15 9 Radio % 2 1 Source: NRS MG + total Spring 2017 Target group: men, n=2 322 est. 2 179 000
Purchase process / Saving and investing money (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines % 21 14 Magazine websites % 9 8 Blogs and vlogs % 4 3 Social media (f.ex. Facebook) % 5 5 Newspapers % 12 10 Newspaper websites % 6 6 Television % 6 5 Radio % 2 1 Source: NRS MG + total Spring 2017 Target group: men, n=2 322 est. 2 179 000
Looking for ideas and tips / summary (men) Which of the following information sources you use when looking for ideas and tips of different products? 35 31 30 28 28 27 Print Magazines 25 23 Television Newspapers 20 17 17 % 16 Social media 16 15 15 15 14 14 15 Magazine websites 13 11 11 Blogs & vlogs 10 10 10 8 8 Newspaper websites 7 7 6 Radio 5 4 5 3 3 3 2 1 1 0 Food & Cooking Building & Renovating Gardening Home entertainment & IT Source: NRS MG + total Spring 2017 Target group: men, n=2 322 est. 2 179 000
Looking for ideas and tips / summary (men) Which of the following information sources you use when looking for ideas and tips of different products? 30 26 25 21 21 21 Print Magazines 20 Television 20 Newspapers 15 % 14 14 Social media 15 13 12 12 Magazine websites 11 11 10 10 9 Blogs & vlogs 10 8 8 7 7 Newspaper websites 6 6 6 5 5 Radio 4 4 4 5 3 3 2 2 0 Cars Travelling Health & Well-being Saving & investing money Source: NRS MG + total Spring 2017 Target group: men, n=2 322 est. 2 179 000
Looking for ideas and tips / summary (men) Which of the following information sources you use when looking for ideas and tips of different products? 19 20 14 15 Print Magazines Television 12 12 Newspapers 10 % Social media 10 9 8 8 Magazine websites 7 6 Blogs & vlogs 6 5 5 Newspaper websites 5 4 4 4 3 3 3 3 Radio 2 1 1 1 0 Furniture & Decorating Style & Fashiong Cosmetics Source: NRS MG + total Spring 2017 Target group: men, n=2 322 est. 2 179 000
Purchase decision / summary (men) Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. 25 22 20 20 20 20 Print Magazines 17 16 Newspapers 15 15 14 15 Magazine websites 13 % 12 Social media 11 11 11 10 10 Newspaper websites 9 9 9 10 8 8 Television 7 7 7 7 Blogs & vlogs 5 5 5 Radio 3 1 1 1 1 0 Cars Food & Cooking Building & Renovating Home electronics & IT Source: NRS MG + total Spring 2017 Target group: men, n=2 322 est. 2 179 000
Purchase decision / summary (men) Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. 20 16 16 14 14 15 Print Magazines Newspapers 12 Magazine websites 10 10 10 10 % Social media 10 9 8 8 8 8 8 8 Newspaper websites Television 6 6 6 5 5 5 5 Blogs & vlogs 5 4 3 3 3 3 Radio 1 1 1 1 0 Travelling Gardening Furniture & Decorating Saving & investing money Source: NRS MG + total Spring 2017 Target group: men, n=2 322 est. 2 179 000
Purchase decision / summary (men) Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. 20 15 Print Magazines 13 Newspapers 12 Magazine websites 10 % Social media 10 Newspaper websites 7 7 7 7 6 Television 6 6 6 6 5 5 5 Blogs & vlogs 5 4 4 3 3 Radio 2 2 1 1 1 0 Health & Well-being Style & Fashion Cosmetics Source: NRS MG + total Spring 2017 Target group: men, n=2 322 est. 2 179 000
All the results of National Readership Survey (NRS) for individual magazine titles can be found in Finnish Magazine Rate Cards service www.ratecards.fi
www.aikakausmedia.fi www.mediakortit.fi @aikakausmedia
