Milton Glaser: The Godfather of Graphic Design and His Iconic Style
Milton Glaser, known as the Godfather of Graphic Design, revolutionized the industry with his unique philosophy and iconic style. He believed in using design to inform and inspire social change, emphasizing the importance of truthful and meaningful communication. Glaser's playful and chameleonic approach to design, showcased in iconic works like the "I Love New York" logo, continues to influence designers worldwide. Explore his influential career and timeless creations through his hand-drawn work and impactful campaigns.
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Presentation Transcript
Milton Glaser The godfather of graphic design
His Philosophy
Philosophy ART IS WORK. He does all his work by hand-drawing everything. Minimal use of computers. JUST ENOUGH IS MORE. Rejected Modernist minimalism less is more , which was the popular look for graphic design by mid 20th century Instead, refashioned it to just enough is more . He calls himself a DESIGNER-CITIZEN using design to inform people to work towards a better future. He believes all designers has a social responsibility to the world to be truthful and to inform the public.
We Are All African (Sep 2005) Purpose: To call attention to one of the great humanitarian crises of our time. 1. To evoke empathy- If you can convince somebody that they re like 2. me, then you can convince someone to buy in to something.
its not warming, its dying (2014) Global warming campaign Angels in America (1993) Aids Awareness
His Style
Iconic Style Works characterised by a playful, chameleonic style Push Pin style (Push Pin Graphic Magazine) Art Nouveau - a mix of architecture, graphic art, interior design & decorative arts Mixture of both contemporary and historical styles Featured a lively, humorous vocabulary combined with psychedelic (dream-like, surreal) colors Bob Dylan (1966) Featuring typeface Baby Teeth by Glaser
Iconic Style I Love New York (1977) Glaser created this logo to promote tourism, with its design influenced by Pop Art style. As a result, he created a new style of graphic communication that combines visual and intellectual concepts.
His Work & Influences
Timeline 1. 1954 - co-founded the revolutionary Pushpin Studios 2. 1968 - founded New York Magazine with Clay Felker 3. 1974 - established Milton Glaser, Inc. 4. 1983 - teamed with Walter Bernard to form the publication design firm WBMG. Among the most celebratedgraphic designers in the U.S. Icon of American graphic design during latter half of 20th century
Push Pin Studios (1954) Founded with Seymour Chwast, Reynold Ruffins & Edward Sorel, which made phenomenal impacts on visual culture (1950s to 1980s)
New York Magazine (1968) The Underground Gourmet famous section in the magazine about cheap eats in New York. Founded with Clay Felker, Milton was president and design director until 1977 became the model for city magazines.
WMBG (1983) A studio dedicated to magazine and newspaper design Founded by Milton Glaser and Walter Bernard in 1983 Has designed for more than 50 magazines
Milton Inc. (1974) still producing work in a wide range of design disciplines Current client: The Brooklyn Brewery, Jet Blue, Target, Coach and etc.
Achievements Awards: Worldwide exhibitions and solo exhibitions: Museum of Modern Art (MOMA) New York (1975) National Design Award Lifetime Achievement from Cooper Hewit National Design Museum (2004) Centre Georges Pompidou, Paris (1977) National Medal of Arts from President Obama in 2009 (first graphic designer in history to receive) Lincoln Center Gallery, New York (1981) Houghton Gallery, The Cooper Union, New York (1984)
Bibliography http://www.telegraph.co.uk/culture/art/art-features/8303867/Milton-Glaser-his-heart- was-in-the-right-place.html http://www.blouinartinfo.com/news/story/270017/conversation-with-milton-glaser# http://www.brainpickings.org/2013/06/26/milton-glaser-debbie-millman-interview/ http://www.brainpickings.org/2013/09/19/milton-glaser-good-life-project/ http://www.dezeen.com/2014/08/04/milton-glaser-its-not-warming-its-dying-climate- change-campaign/ http://www.areaofdesign.com/americanicons/glaser.htm http://wherethewildhandsare.blogspot.my/2010/12/milton-glaser-to-inform-and- delight.html http://hyperallergic.com/118140/getting-to-know-milton-glaser-the-godfather-of- modern-design/ http://www.fastcompany.com/1305582/milton-glasers-graphic-influence-14-iconic- images#9 http://www.latinpost.com/articles/18433/20140803/milton-glaser-itsnotwarming- itsnotwarming-sva-global-warming-climate-change-peoples-climate-march-planet-earth- ilovenewyork.htm https://rightearleft.wordpress.com/2015/03/09/milton-glaser-designing-dylan/
