Missoula Downtown Master Planning & Implementation by Linda K. McCarthy

DOWNTOWN MASTER PLANNING & IMPLEMENTATION Linda K. McCarthy, Executive Director Missoula Downtown Association Missoula, Montana www.missouladowntown.com

THE DOWNTOWN MASTER PLAN A comprehensive planning tool to provide framework for your downtown or city center.

GOALS Provide reasonable certainty and predictability for potential investors Provide direction for positive change Indicate how much and what type of development is appropriate Guide day-to-day decision making Suggest the impact of change over time Provide visual definite of your downtown Reduce blight and outlines historic character and preservation Define obligation of stakeholders

CHARACTERISTICS Future-oriented Focused on physical development Geographically inclusive Designated or permitted land uses Development of public facilities Analysis of transportation and circulation patterns

PROCESS Survey and analysis of current baseline data Projections of future growth and change Development of goals for future growth Establishment of planning policies based upon goals

REVIEW AND INCORPORATE OTHER PLANS In Missoula: Downtown Streets Plan Riverfront Triangle Plan West Broadway Corridor Plan Arts & Culture Plan Northside/Westside Neighborhood Plan Southside Neighborhood Plan Champion Mill Site Plan

IMPORTANT COMPONENTS FOR CONSIDERATION Amenities & Streetscapes Arts & Culture (Entertainment) Business Development Downtown Parks & Open Spaces Historic Preservation Parking Bike/Ped (Trails) Public Markets & Gathering Spaces Residential Safety/Cleanliness Tourism Transportation Urban Design Vehicles Wayfinding/Signage

MISSOULAS GOALS Define the vision Direct appropriate growth Plan for future development Draw public and private investment to downtown Draw community interest and ownership Improve efficiency and effectiveness of downtown organizations Maintain and improve character and experience Improve marketing position Enhance quality of life for all

GETTING STARTED Identify Stakeholders & Opinion Leaders Define Elements of Your Plan Land Uses Retail Residential Office Arts & Entertainment Governmental Educational Medical & Institutional Riverfront Development Historic Preservation Parking Parks, Trails & Recreation Public Spaces, Markets

GETTING STARTED Urban Design & Streetscapes Sidewalks Street Furnishings & Landscaping Street Lighting Signage & Wayfinding Infrastructure Pedestrian Circulation Vehicular Circulation Technology Utilities Design Guidelines Market Analysis Redevelopment Opportunities Business Recruitment & Retention Tourism Development Implementation Strategies, Costs & Timelines

FIND THE RESOURCES: TIME, MONEY, EXPERTISE In Missoula Funds for Planning = $450,000 Fundraising = 96 contributors Lead Organization = Downtown BID Development of Steering Committee & Technical Advisory Committee RFQ Process = 34 Firms RFP = 17 of 34 invited Interviews = 6 Firms Successful Team = Crandall Arambula of Portland, Oregon + 4 Secondary Firms 12 months = Successful Firm Selection

COMMUNITY EVALUATION AND PLANNING In Missoula 12 Months Four Public Workshops 35 Public Presentations 85 Stakeholder Meetings 1,200 Individual Attendees

HEALTHY BUILT ENVIRONMENT Complete streets, sidewalks and bikeways Safe places Services and destinations within mile Trails and connectedness Access to parks, recreation sites & green spaces Vital mixed-use city centers Well-designed density Appropriate mix of housing that is affordable Opportunities to reduce vehicle miles traveled Access to mass transit Green buildings and design

RESULTS Base Map & Written Overview of Existing Conditions Overview of Opportunities & Constraints Potential Land Use & Circulation Options Draft Build-Out Community Balloting Summary of Preferences

RESULTS Strategies for Development Transportation System Parking Development & Management Retail Recruitment & Retention Housing Development Employment Development and Retention Implementation Methodology Regulatory Needs & Implementation Approval

APPROVAL PROCESS Downtown Organizations Missoula Downtown Association Downtown BID Missoula Parking Commission Missoula Redevelopment Agency Economic Development Organizations Planning Board City Council County Commission Other Organizations Housing Tourism Transportation

IMPLEMENTATION Mission Pillar for MDA with VP MP Implementation Team All Stakeholders Responsible Each component taken up by different organizations Strategic Advocacy Front and center at all times Annual Reports to Council & Others

WHAT WEVE GAINED A good, solid understanding of where the future of Downtown Missoula is headed. A guiding tool for decision-making that helps our organization understand what we will and will not take up. More investor and developer inquiries than ever before. A better understanding of roles and responsibilities for many entities and a road map to get there. Predictability & community awareness.

DOWNTOWN MASTER PLANNING & IMPLEMENTATION Linda K. McCarthy Missoula Downtown Association www.missouladowntown.com