Modern Marketing Trends and Importance of Digital Marketing

DIGITAL Marketing An Introduction by : Armaan Salik. J, Assistant Professor, Jamal Institute of Management, Jamal Mohamed College, Trichy.

What is Marketing? Marketing is the process of identifying, anticipating, and satisfying customers' needs and desires in a way that adds value for both the customer and the organization. It involves a wide range of activities designed to understand consumer behavior, create products or services that meet consumer needs, communicate the value of these offerings, and deliver them effectively to the market. The goal of marketing is to build strong, lasting relationships with customers, drive sales, and ultimately achieve business objectives.

Key Components of Marketing: Market Research Product Development Branding Pricing Promotion Distribution (Place) Sales Customer Service

Modern Marketing Trends: - Digital Marketing: Utilizing online platforms, social media, email, and content marketing to reach and engage customers. - Data-Driven Marketing: Leveraging data analytics to make informed marketing decisions and personalize customer interactions. - Customer-Centric Marketing: Focusing on delivering exceptional customer experiences and building strong customer relationships. - Sustainable Marketing: Incorporating environmental and social responsibility into marketing practices to meet the demands of conscious consumers.

Marketing is a dynamic and multifaceted discipline that evolves with changes in consumer behavior, technology, and market conditions. It plays a crucial role in the success of businesses by driving growth, innovation, and competitive advantage.

OBJECTIVE Digital marketing is all about generating sales or capturing leads from the customers who are searching on the internet for product or service. One way to make sure you are found on the web is with an optimize digital marketing strategy. Most of the digital marketing strategy and companies have following objective: Reaching right audience To engage with your audience To motivate your audience to take your action Maximize return on investment Efficient spending on your campaign Manage online reputation Increase qualified traffic

Why is Digital Marketing Important? It reaches a broad spectrum of internet users who spend their time and money online. It pins small businesses in top-ranking positions over brick-and-mortar firms with a meagre advertising budget. It provides businesses with laser-focused control to ensure target audiences read their messages. It allows personal-level marketing to provide comfort and security for customers to subscribe to the messages and purchase. It enables tracking ads and communicating with the target audience. It provides scaling and adaptability for growing businesses to get instant results and optimize accordingly, reducing lost revenues and wasted ad spend. It influences the purchase decisions of internet users who look for services, products, or anything they desire online. It allows businesses to market to people by various means that show individual respect.

Types of Digital Marketing Search Engine Optimization (SEO) Paid Social and Paid Search Advertising Email Marketing Content Marketing Affiliate Marketing Mobile Marketing Social Media Marketing

SEO consists of carefully structuring and optimizing your websites pages to achieve the best position possible on search engine result pages (SERPs) when internet users perform a search on an engine like Google that s related to your business. Ads that appear on social media are paid social ads, and all that seems on SERPs when you enter a query are paid search ads. Advertisers create these paid ads and compete with others for positions on their chosen social platform or the SERP for their selected search engine. Any marketing that occurs through email is known as email marketing, and it s not just for newsletters and coupons. All marketing-related interaction over email fits into this category. Every effort to market through online content is considered content marketing (and often employs SEO, paid search, and paid social advertising). For example, all these content types (and more) are grouped under the content marketing category: Blog posts Infographics Videos eBooks White papers

Affiliate marketing is a type of digital marketing in which companies reach out to third party websites to advertise their products and services. These are also known as referrals. The target audience of the affiliate website becomes important in this aspect of digital marketing. Some of the ways that affiliates are incentivized are based on: Mobile Marketing is a type of digital marketing focused on reaching the target audience via mobile devices. We all are excessive users of mobile devices and there is a good chance of tapping on to their attention by following simple marketing strategies. Push notifications, emailers, social media posts, MMS, SMS, newsletters are a part of Mobile Marketing. Social Media Marketing is a practice that increases brand awareness, and helps brands achieve their marketing objectives. A wide range of content buckets are available for social media marketing like videos, memes, static posts, trending posts, testimonials, stories, reels, etc.. If you perform SMM properly, there is a high chance that your conversion rates will increase, you will be able to build a good top-funnel traffic, and your paid marketing cost will go down. Other types of digital marketing include marketing automation, design, apps, and SMS, web analytics, and growth hacking.

BENEFITS OF ONLINE MARKETING OVER OFFLINE MARKETING High return on investment(ROI) over online marketing Target only most interesting audience, pay only You can start without sending with small amount Advertising your product on specific jour, time or day bases Fully controlled as per your location, budget and time.

How to do Digital Marketing? 1 Define Your Goals Specify your drive conversions like leads, sales, and the revenue of a specific amount of ROI. 2. Identify Your Target Audience This helps you to acquire a workable digital marketing strategy to advertise better. 3. Establish a Budget for Each Digital Channel After determining your digital marketing strategy, segregate a clear budget to get seamless organic customer traffic and profitable returns. 4.Strike a Balance Between Paid and Free Digital Strategies This helps you to generate an effective digital marketing strategy to find new prospective buyers for a small investment. In addition, with rich Content, SEO, and social media foundation, it provides long-term, sustainable success.

5. Create Engaging Content After curating a budget with prospective customers, you can promote enticing Content on various channels to ensure customers purchase the product, boost brand attention and enhance lead generation. 6. Optimize Your Digital Assets for Mobile Mobile marketing is the key to the success of any digital marketing campaign. Optimizing web pages into user-friendly apps expands the horizons of reaching the target customer to engage and shop the products your brand offers. 7. Conduct Keyword Research Keywords are the core aspect of delivering your campaign content to the target audience. Therefore, conducting keyword research or social media keyword research is critical for optimizing your website and Content for SEO and ensuring people can find your business through search engines and social media channels. 8. Iterate Based on the Analytics You Measure This strategy helps to preserve an effective campaign for the long term. Use analytics to monitor your web pages and update them frequently for stable

DIGITAL MARKETING EMPLOYMENT AREAS SEO(Search Engine Optimization) SMO(Social Media Optimization) SEM(Search Engine Marketing) SMM(Social Media Marketing)

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