Most Viable NHL Franchise Market Analysis
Explore the most viable city for an NHL franchise among Kansas City, Toronto, Quebec City, and Seattle. This decision-making project assesses economic criteria, benefits, opportunities, costs, and risks associated with each city to determine the optimal market.
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Presentation Transcript
Decision Making Project What City is the Most Viable Market for an NHL Franchise? Christian Evans Matt Attinger Oct. 17, 2011
The Problem Following in the footsteps of the Atlanta Thrashers (Winnipeg Jets), it is likely that several more NHL teams will relocate The NHL is expected to expand the league to 32 teams within the next few years
Goal The goal of this project is to determine which city will soon have an NHL franchise: Kansas City Toronto Quebec City Seattle
What City is the most viable market for an NHL Franchise? Benefits Opportunities Costs Risk
What City is the most viable market for an NHL Franchise? City Market Economic Infrastructure Characteristics Benefits Opportunities Costs Risk
Rating the Strategic Criteria Economic Criteria is the Most Important!
What City is the most viable market for an NHL Franchise? City Market Economic Infrastructure Characteristics Benefits Costs Risk Opportunities Economic Social Kansas City, Toronto, Quebec City, & Toronto (Alternatives)
Benefits Benefits Social Economic Economic Social Alternatives Alternatives City Hockey Interest Infrastructure Corporate Presence Characteristics Population
Opportunities Opportunities Social Economic Economic Social Alternatives Alternatives Infrastructure Market Advantage Sports Identity Weather Market Size
Costs Costs Social Economic Economic Social Alternatives Alternatives Citizens Tourists Competition Sustainability
Risks Risks Social Economic Economic Social Alternatives Alternatives Infrastructure - Facilities Other Allegiances Security Transportation
