Multi-Fashioned Clothing Business: Ejjeh Design Mission and Vision

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Ejjeh Design is a multi-fashioned clothing business founded by Yasmeen Ejjeh with a mission to provide diverse styles for all genders. The brand aims to become one of the leading companies in the Middle East, starting in Dubai and eventually expanding globally. The target market includes individuals above 4 years old, with plans for both physical stores and an online presence. Financial strategies involve capital shared between Yasmeen and her brother, with a focus on quality pricing and projected profits reinvested into company growth and stock investments.

  • Clothing Business
  • Ejjeh Design
  • Multi-Fashioned Brand
  • Dubai Launch
  • Profit Investment

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Presentation Transcript


  1. Clothing business Made by: Yasmeen Ejjeh

  2. Business idea (Ejjeh Design) Our mission is to provide a multi-fashioned company that provides everyone with the right style of clothes they wear, whether its sporty or fancy, it s a Brand for everyone. Our vision is to have one of the largest multi-fashioned companies in the middle east. The name we chose is our family name which reflects the quality that would question people because a lot of people might not know what it means and that would make them curious to know about what that company sells and what its name means.

  3. Target market and Demographics Our clothing brand will be suitable to everyone that is above the age of 4 years old and to all genders. We will have a lot of competitors like Hollister, American Eagle, Lacoste etc. First year, the business will launch in Dubai and it will have both stores and an online website for people to buy from, and after we make a good amount of profit, we start to expand across the middle east, and after that we move on to worldwide.

  4. Financial information Our source of capital will be between me and my brother with 65% share of the company to me We will charge the customers based on the quality and type of the clothes, for example: if it s a t-shirt, then it might be in the range of 40-80$, and for suits it will be in the range of 200-400$. For the first month we ll be doing some discounts and advertisements to attract the customers away from other competitors that have the same price range. Our predicted profit would be 35% taking into consideration the cost of materials, sales discounts and advertisements.

  5. What will we do with the profit? After we get the money from the profit gained, we will invest in stocks as well as investing in our company, making it bigger and upgrading the head quarters of the business.

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