Multimedia Project Planning for Creative Campaign Production

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Enhance multimedia skills and experience the complete process of planning, creating, and evaluating a multimedia campaign. Develop photography and editing skills, create interactive websites, and prepare captivating pitches as part of a team project.

  • Multimedia
  • Project Planning
  • Creative Campaign
  • Photography
  • Interactive Website

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Presentation Transcript


  1. Project Planning Term 4

  2. Project planning Objectives : Plan for a project Build skills for multimedia Produce a media product Project to produce a full multimedia campaign: Red Car team Blue Car team

  3. Deliverables: Objectives : Plan for a project Build skills for multimedia Produce a media product Project plan List what needs to be done Divide into teams Image capture and editing Audio visual production Pitch ideas and concepts Create an interactive website Tracking tool Spreadsheet Mile stones Project planning Evaluation of what went well and can I improve it?

  4. Images of the product Objectives : Plan for a project Build skills for multimedia Produce a media product Take pictures Edit pictures using Photoshop Folders should also be set up- Printing visual-audio- web- design You will need to be able to save the images to a file type that is best for each task this will mean saving the finished Photoshop image several times.

  5. Objectives : Plan for a project Build skills for multimedia Produce a media product Capture images To capture images you need cameras (this can be completed as a team) think about the images you want from this photoshoot (Close up long shots- etc ) To edit the images you need PC with Photoshop (individually only you can edit your images ) You will need to be able to crop re-colour-resize save in various files types-use layers etc...

  6. Prepare a text to advertise your product Objectives : Plan for a project Build skills for multimedia Produce a media product Slogan Text containing a description USP (unique selling point)

  7. Objectives : Plan for a project Build skills for multimedia Produce a media product Prepare the pitch for the campaign You will need to prepare as a team, a presentation

  8. Objectives : Plan for a project Build skills for multimedia Produce a media product Produce An audio-visual product You can use audio recording and editing techniques (you will need recording devices and PC editing software)

  9. Produce a video produce Objectives : Plan for a project Build skills for multimedia Produce a media product You could you images from the photoshoot in combination with some live action or animation.

  10. Produce a product for print Objectives : Plan for a project Build skills for multimedia Produce a media product This could be an advert (Magazine newspaper -poster) You will need to use the text you produced for the pitch so you don t have to restart anything for this task. You will use the images that you edited in Photoshop

  11. Produce content for and interactive website Objectives : Plan for a project Build skills for multimedia Produce a media product You can use the edited images for this product You can use you prepared text for this. You can use your audio-visual product for this You can also add to the content is you like

  12. Produce an interactive website for the product You will use the content you prepared earlier You will use Dreamweaver for website production

  13. Evaluate how effective your campaign is Questionnaires Charts and graphs User feedback User reviews

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