NAATI Translation Services - Marketing Plan & Deliverables Analysis
This document provides an in-depth analysis of the marketing plan and deliverables for NAATI Translation Services. It covers various aspects such as search engine analysis, selection of marketing channels, on-site SEO, server and security checks, speed optimizations, and advanced SEO evaluations. The content delves into current onsite analysis, focusing on elements like meta tags, heading tags, robots.txt, broken links, SEO-friendly URLs, image alt attributes, CSS styles, HTML compression, site loading speed, and caching practices. The presentation offers insights and recommendations to enhance the digital marketing strategy for NAATI Translation Services.
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Presentation Transcript
1 NAATI Translation Services https://www.globexout reach.com/ Analysis, Plan & Deliverables
2 Table OF content (TOC) Marketing Plan Search Engine Analysis Selection of Marketing channels On-Site SEO Marketing Plan Page 1 SERVER AND SECURITY CHECK Marketing Plan Page 2 SPEED OPTIMIZATIONS CHECK Deliverables ADVANCED SEO CHECK Payables Who We Are About Us Our Team Contact Us
3 Search Engine Analysis ONSITE ANALYSIS
4 Current Onsite Analysis ESP Interactive Solutions On-site SEO Elements Status Details The meta title of your page has a length of 64 characters. Most search engines will truncate meta titles to 70 characters. Meta Title Test The meta description tag is missing from your page. You should include this tag in order to provide a brief description of your page which can be used by search engines. Well-written and inviting meta descriptions may also help click-through rates to your site in search engine results. Meta Description Test Your most common keywords are not appearing in one or more of the meta-tags above. Your primary keywords should appear in your meta-tags to help identify the topic of your webpage to search engines. Keywords Usage Test Your page contains too many H2 tags. H2 tags should re-inforce the related content of your page to search engines - too many tags may make the topic less clear, or look like spam tactics. Consider using less than 10 H2 tags. Heading Tags Test Congratulations! Your site uses a "robots.txt" file: https://www.globexoutreach.com/robots.txt Robots.txt Test Congratulations! Your website has a sitemap file. Sitemap Test We found 0 broken links. Broken Links Test Congratulations! All links from your webpage are SEO friendly. SEO Friendly URL Test Your webpage is using "img" tags with empty or missing "alt" attribute. Image Alt Test Your webpage is using inline CSS styles! Inline CSS Test
5 Current Onsite Analysis On-site SEO Elements Status Details Congratulations! Your page does not use HTML deprecated tags. Deprecated HTML Tags Test Congratulations! Your webpage is using Google Analytics. Google Analytics Test Congratulations! There are no severe JavaScript errors on your webpage. JS Error Test Congratulations! Your website is connected successfully with social media using: Facebook Twitter Social Media Test Speed Optimization Analysis The size of your webpage's HTML is 36.98 Kb, and is greater than the average size of 33 Kb. This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files. HTML Page Size Test Congratulations! Your webpage is successfully compressed using gzip compression on your code. Your HTML is compressed from 129.29 Kb to 20.93 Kb (84% size savings). This helps ensure a faster loading webpage and improved user experience. HTML Compression Test Your website loading time is around 8.28 seconds and is over the average loading speed which is 5 seconds. Site Loading Speed Test It does not appear that you are caching your pages. Cached pages serve up static html and avoid potentially time consuming queries to your database. It also helps lower server load by up to 80%. Caching most visibly benefits high traffic pages that access a database, but whose content does not change on every page view. Common caching methods include Alternative PHP Cache, Quickcache, and WP Super Cache (for Wordpress sites). Caching Page Cache Test
6 Current Onsite Analysis On-site SEO Elements Status Details Your webpage is not serving all resources (images, javascript and css) from CDNs. CDN Usage Test Congratulations! Your website is using cache headers for your images and the browsers will display these images from the cache. Image Caching Test Congratulations! Your website is using cache headers for all JavaScript resources. JS Caching Test Congratulations! Your website is using cache headers for all CSS resources. CSS Caching Test Congratulations! Your website's JavaScript files are minified! JS Minification Test Congratulations! Your webpage's CSS resources are minified. CSS Minification Test Congratulations, your page does not use nested tables. This speeds up page loading time and optimizes the user experience. Nested Tables Test Congratulations! Your webpage does not use frames. Frameset Test Congratulations! Your website has a doctype declaration Doctype Test
7 Current Onsite Analysis On-site SEO Elements Status Details Server And Security Your website is successfully using HTTPS, a secure communication protocol over the Internet. HTTPS Test This site is not currently listed as suspicious (no malware or phishing activity found). Safe Browsing Test Congratulations, your server signature is off. Server Signature Test Congratulations! Your server has disabled directory browsing. Directory Browsing Test We've found 1 email addresses in your page code. We advise you to protect email links in a way that hides them from the spam harvesters. Plaintext Emails Test Congratulations, your website uses media query technique, which is the base for responsive design functionalities. Media Query Responsive Test
8 Current Onsite Analysis On-site SEO Elements Status Details Advanced SEO Your webpage doesn't take the advantages of HTML Microdata specifications in order to markup structured data Structured Data Test Your webpage does not use the noindex meta tag. This means that your webpage will be read and indexed by search engines. No index Tag Test Your webpage is using the canonical link tag. This tag specifies that the URL: https://www.globexoutreach.com is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure. Canonical Tag Test Your webpage does not use the nofollow meta tag. This means that search engines will crawl all links from your webpage. No follow Tag Test Your DNS server is not using an SPF record. SPF Records Test
9 Overall Search Engine Score & Improvement Priorities Improvement Priorities Overall SEO check Score 80% 90% 45% 40% 40% 80% 35% 70% Speed Optimizations 30% 60% On-site 25% Server & Security 50% 20% 20% 20% Advance SEO 20% 40% 15% 20% 30% 40% 10% 20% 5% 20% 10% 20% 20% 0% 0% On-Site SEO SERVER AND SECURITY SPEED ADVANCED SEO High Priorities Low OPTIMIZATIONS
10 Marketing Plan For Site
11 Search Engine Optimization Social Media Marketing Selection of Marketing channels Onsite SEO LinkedIn Meta Data Optimization Facebook Speed Optimization Twitter Advance SEO Optimization YouTube Behance.net We suggests that you use marketing channels to improve your Good Search Engine ranking, website traffic, and leads Server & Security Online Business Reputation Content Optimization yelp.com Off Site SEO google.com/business High PR Link Building clutch.co Content Marketing goodfirms.co Press Release Marketing upcity.com News Marketing topseos.com Guest Blogging Marketing digitalagencynetwork.com themanifest.com
12 S.# Terms Actionable Action area Time Search Engine Optimization Find & Select some Good Keywords Meta Data Will written Content Modifications will be Suggested Page Speed will be Improved Data Structure & Images Optimization will be Done Marketing Plan Page 1 Selection of Keywords On-Site SEO SPEED OPTIMIZATIONS ADVANCED SEO On-Site SEO On going Process 1 Here is our plan to grow your search engine results and traffic Off Site SEO We will do link building on high DA & Relevant websites to improve the position of a web site in the search engine results page. Off page SEO refers to techniques you can use to improve the position of a web site in the search engine results page. Off-Site SEO On going Process 2 Content Marketing Content marketing is the best way to improve your search engine optimization. By creating content that's focused around targeted keywords and phrases that your leads are looking for online. We will work on different content marketing platforms on the behalf of your company Budget will be paid by client as per our recommendations Content Marketing On going Process 3
13 S.# Terms Actionable Action area Time Social Media Marketing Social Media marketing will help Increase online visibility and traffic to your website. Increased authority and brand recognition. Broader content distribution and longer content lifespan. we suggest you to select below channels for social media Marketing Facebook Twitter LinkedIn YouTube Behance Marketing Plan Page 2 Social Media Marketing On going Process 4 Here is our plan to grow your search engine results and traffic Reputation Marketing Online reputation management is the act of monitoring and reacting accordingly to reviews, ratings, and customer questions across different online platforms. These platforms include social networks like Facebook, search engines like Google, and review websites like Yelp. we suggest you to select below channels for Reputation Marketing yelp.com google.com/business clutch.co goodfirms.co upcity.com topseos.com digitalagencynetwork.c om themanifest.com Reputation Marketing On going Process 5
14 Deliverables
15 Actionable Items Resource will work on S.# Time Frame Deliverables in Task Expected Results 1. improved position of ESP Interactive Solutions' web site in the search engine results page. Google Page Speed Score will be 70% + Advance SEO Fixes will improve Search Engine snippets. On-site SEO Server And Security Speed Optimizations Advanced SEO Keywords Selection 1. 2. 3. 4. 5. Designer Developer SEO Manager SEO Expert Content Writer 1 1st week On-Site Fixes 2. 3. Deliverables Facebook Twitter LinkedIn YouTube Behance yelp.com google.com/business clutch.co goodfirms.co upcity.com topseos.com digitalagencynetwork.com themanifest.com 1. Social Media marketing will help Increase online visibility and traffic to your website. Brand Trust, Good Reputation , Increased profits, Less risk, High star- ratings and reviews, More business Here s the suggested action items and timeline Social Media & Reputation Profiles will be Created 1. Content Producer Community Manager 2 2nd week 2. 2. Off-site Work will start from 4th of week after completing all the fixes and activating all the social media & Reputation Channels 1. This will increases your monthly website traffic and Leads. 3rd week to onward 1. Digital Media Marketing Dept. 4 Off-Site 1. Content Producer SEO Expert Link Builder Digital Media Marketing Manager 1. 2. Target the Right audience improve search engine optimization Improve Lead Generation We should start Content Marketing from 4th week to onward 2. 3. 4. From 4th week to onward Content Marketing 6 3. Note : You will get performance Report 5th every month A project manage will be assigned for ESP Interactive Solutions Digital Media Marketing Account Project Manager will be responsible to give answers to your question & Queries about working hours
16 Thank You
