Narrowcasting in Communication Strategies

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Narrowcasting is a targeted communication approach that delivers tailored messages to specific audiences, optimizing reach and engagement. Contrasting with broadcasting, narrowcasting focuses on niche demographics, offering cost-effective and personalized communication solutions.


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  1. NARROWCASTING Unit III Paper: Development Communication Paper: Development Communication Course: BJMC, Semester: II Course: BJMC, Semester: II Institution: DSPMU, Ranchi Institution: DSPMU, Ranchi Teacher: Sumedha Chaudhury Teacher: Sumedha Chaudhury

  2. What is Narrowcasting? Narrowcasting allows you to customize your message to a specific audience in a specific area and to people looking for a specific need. Example: Community pages on particular product or service on Facebook.

  3. Features of Narrowcasting Reach the Right Crowd: Narrowcasting is audience-specific, as it is utilized to target the best demographical prospects. Cost Effectiveness: Marketing towards a specific audience can be more cost-effective. Customizing your personal message: You transmit your message to people who may already have a connection to your brand or interested in your services.

  4. How Narrowcasting differ from How Narrowcasting differ from Broadcasting? Broadcasting? Broadcasting Broadcasting Narrowcasting Narrowcasting A broadcast sends a message that will please the most people. A narrowcast sends a message that stirs passion in a small number of people. Broadcasting is the transmission of a programme or some information through radio and television in a larger geographical any differentiation targeted listeners or viewers. Narrowcasting is specific means transmission to a selected small group of people. area between without the

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