Need for Brand Protection in the Metaverse Jurisdiction

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Explore the complex landscape of brand protection in the Metaverse and the potential challenges faced by platform owners in enforcing regulations. Dive into topics such as bandwidth, latency, standards, decentralization, and liability in this evolving digital realm.

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Uploaded on Jun 09, 2025 | 0 Views

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Brand Brand protection in the protection in the Metaverse: do we need a meta Metaverse: do we need a meta- - jurisdiction or will platform jurisdiction or will platform owners be forced to enforce owners be forced to enforce their worlds? their worlds? By Sarah Wright Partner, CMS

Metaverse Metaverse Shortcomings Shortcomings Bandwidth and latency Standards for 3D objects Hardware Political and economic tensions

Metaverse Metaverse Potential Potential

Decentralised Decentralised Community-led and community-owned Decentralised autonomous organisations NFTs Cryptocurrency

Centralised Centralised Privately run Blockchain use? Open standards? Adoption of existing currency (e.g. USD), cryptocurrency or bespoke payment option?