New Brunswick Innovation Foundation: Pitching to Investors
Launching an innovative business often requires more capital than traditional sources can offer. Many viable projects miss out due to perceived risks by financial institutions. At the New Brunswick Innovation Foundation (NBIF), our Venture Capital Fund addresses these gaps. We empower entrepreneurs to turn great ideas into reality. Learn more about our resources and how we help startups in New Brunswick thrive, ensuring no groundbreaking concepts fall through the cracks. Visit NBIF.ca today to start something new!
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Presentation Transcript
New Brunswick New Brunswick Innovation Foundation Innovation Foundation Pitching Investors
We keep GREAT ideas from falling through the cracks Starting a new business based on innovation takes more capital than any one source can provide. Since many financial institutions deem innovation too risky, some of the most commercially-viable projects simply fall through the cracks and die. But not in New Brunswick! At NBIF, our Venture Capital Fund fills the gap so many entrepreneurs fall through so they can break through. START SOMETHING NEW. VISIT NBIF.CA TODAY.
Presentation Overview Typical documents used when pitching to investors Introduction to presentations Elevator Speech 15 minute presentation
Typical Documents Entrepreneurs often pitch investors using these documents: Elevator Pitch o 1 minute overview of the business concept Executive Summary o 3-5 page overview of the business PowerPoint Presentation o 15 slide overview of the business plan Business Plan o Fully developed strategy to exploit a given market opportunity (available at www.nbif.ca)
Presentations Two main types of presentations: o Elevator Speech o 15 Minute Presentation All presentations must leave investors wanting more information they are a strong sell Grounded in reality, the presentation projects professionalism grammar, spelling, diction, illustration & layout must be correct Developed exclusively for investors
Elevator Pitch Used to pique investor s interest Explanation of the business opportunity in less than 1 min Used for chance encounters & getting the next appointment Characteristics of the Elevator Speech: o Must be clear & concise o Leave the listener wanting more and asking YOU questions o Stressing the benefits, not features o Only enough time to focus on important key priorities o Using non-technical language o Hopefully results in an appointment being offered
Elevator Pitch Challenges: o Choose essential points & the right number of topics to present in a timely fashion o Sounding natural and keeping the investor interested o Requires rigorous thought and preparation o Practice! Practice! Practice! Tip: Practice with a family member who is unfamiliar with the topic and see if they understand
15-Minute Presentation Formal presentation that provides an overview of the business opportunity Critical document in the fundraising process Addresses the factors of interest to investors o Unmet market need and your solution to it Based on the Business Plan 15-20 minute presentation with questions afterwards 12-15 slides plus supplementary ones at the end Concise bullet points on the slides
15-Minute Presentation Components Introduction, management team & vision (2-3 slides) Market need and current solutions (1-2) Technology, product/service (2-3) Competitive landscape (1) Market (1) Sales and marketing strategy (2) Partnership strategy (1) Financials and liquidity strategy (1-2) Summary (1)
15-Minute Presentation Use graphs and other visuals as often as possible Team members present must speak Present a sound story; make it look good Adjust and adapt to the presentation to different audiences (IRAP versus NBIF) Prepare for interruptions and practice! Anticipate questions and have supplementary slides at the end of the presentation prepared to answer them
