News Consumption Survey 2021 in Wales - Key Findings and Analysis
Explore the key findings from the News Consumption Survey 2021 in Wales, revealing insights on top news sources, platform preferences, and interest in news about Wales. Discover how TV, websites/apps, and radio are utilized for news consumption in Wales, alongside popular sources such as BBC One, ITV Wales, and Facebook. Gain valuable data on news consumption trends and preferences among adults in Wales.
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Presentation Transcript
News Consumption Survey 2021 Wales PROMOTING CHOICE SECURING STANDARDS PREVENTING HARM
About the News Consumption report 2021 Due to Covid-19 enforced methodological changes, the data in this report is not comparable to data in the previous News Consumption Survey Scotland reports. The aim of the News Consumption report is to inform understanding of news consumption across the UK and within each UK nation. This includes sources and platforms used, the perceived importance of different outlets for news, attitudes towards individual news sources and local news use. The primary source* is Ofcom s News Consumption Survey. This year, due to Covid-19 fieldwork restrictions, it was not possible to conduct face to face interviews as normal. Therefore, CATI interviews were used in addition to the normal online interviews in order to represent the no/low internet users. In total, 1,278 CATI and 3,327 online interviews across the UK were carried out during 2020/21. The interviews were conducted over two waves (November & December 2020 and February & March 2021) in order to achieve a robust and representative view of UK adults. Due to differences in the questionnaire and differences in how respondents answered questions about individual news sources between the two survey methods used, only platform level data is available by the combined methodology adult sample. All other adults slides are based on the online sample only. The combined CATI/ONLINE sample size for all adults over the age of 16 in Wales is 478. The ONLINE sample size for all adults over the age of 16 in Wales is 252. The full UK report and details of its methodology can be read here. *The News Consumption 2021 report also contains information from BARB for television viewing. 2 PROMOTING CHOICE SECURING STANDARDS PREVENTING HARM
Key findings from the 2021 report TV remains the most-used platform for news nowadays by adults in Wales (74%), followed by websites/apps (non-social media) 48% and radio at 47%. Over half (57%) of adults in Wales use BBC One for news, 38% use ITV Wales and 34% use Facebook. Excluding social media, the BBC website/app is the most-used other internet source for news in Wales (31%). Wales based news websites or apps such as S4C or Western Mail are used by 10% of adults in Wales. The S4C TV channel is used by 6% of adults in Wales. The Daily Mail (18%) is the most popular newspaper for news in Wales when looking at the print/website/app figures combined. 9% use Western Mail (print/website/app) and 4% use the Daily Post (print/website/app). BBC Radio Wales/Cymru is used by 10% of adults in Wales, the third most popular radio source after BBC Radio 2 (18%) and BBC Radio 1 (12%). BBC One remains the most-used source for accessing news about Wales by people in Wales. 87% of people in Wales who follow news are interested in news about Wales. 3 PROMOTING CHOICE SECURING STANDARDS PREVENTING HARM
Top 20 news sources used in Wales* % of adults in Wales using each source for news nowadays BBC One ITV WALES Facebook 57% 38% TV Channel 74% 34% Newspaper (print) 27% BBC website/app BBC News Channel Sky News Channel 31% 26% Radio station 47% 26% Social media 46% Twitter 25% BBC Radio 2 18% Other website/app 48% Daily Mail/on Sunday (print or website/app) The Guardian/Observer (print or website/app) 18% Average number of sources used: 7.4 (UK=8.8) 17% Channel 4 Instagram 16% 14% Google (search engine) 14% The Sun/on Sunday (print + website/app) 13% BBC Two BBC Radio 1 WhatsApp 12% 12% 11% Sky News website/app 11% Wales based news websites/apps (e.g. S4C, BBC Radio Wales/Cymru 10% 10% Source: Ofcom News Consumption Survey 2021 Combined CATI and ONLINE sample Question: Which of the following platforms do you use for news nowadays? Base: All adults 16+ in Wales, 2021=478 Source: Ofcom News Consumption Survey 2021 ONLINE sample only Question: <D2a-8a> Thinking specifically about <platform>, which of the following do you use for news nowadays? Base: All adults 16+ in Wales, 2021=252. 2020 data not shown here as sample size < 100 *This chart does not include individual title responses from nations write-in codes 4 PROMOTING CHOICE SECURING STANDARDS PREVENTING HARM
TV channels used for news nowadays - Wales 57% 38% 26% 26% 16% 12% 9% 7% 6% 5% 4% 3% 3% BBC One ITV Wales Sky News BBC News channel Channel 4 BBC Two Channel 5 CNN S4C BBC Four BBC Al Jazeera (English version) Euronews channel Parliament Source: Ofcom News Consumption Survey 2021 ONLINE sample only Question: <D2a> Thinking specifically about television, which of the following do you use for news nowadays? Base: All adults 16+ in Wales (252). Any source with lower than 3% excluded from the chart. 5 PROMOTING CHOICE SECURING STANDARDS PREVENTING HARM
Social media sources used for news nowadays - Wales 34% 25% 14% 11% 4% 4% 4% 3% 2% Facebook Twitter Instagram WhatsApp Snapchat LinkedIn TikTok Reddit Twitch Source: Ofcom News Consumption Survey 2021 ONLINE sample only Question: <D7a> Thinking specifically about social media (on any device), which of the following do you use to access news nowadays? Base: All adults 16+ in Wales (252). Any source with lower than 2% excluded from the chart. 6 PROMOTING CHOICE SECURING STANDARDS PREVENTING HARM
Other internet sources used for news nowadays Wales 31% 15% 14% 11% 10% 9% 8% 8% 7% 6% 6% 5% 5% 4% 4% 4% 4% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2% Source: Ofcom News Consumption Survey 2021 ONLINE sample only Question: <D8a> Thinking specifically about other internet sources (including apps), on any device, which of the following do you use for news nowadays? Base: All adults 16+ in Wales (252). Any source with lower than 2% excluded from the chart. 7 PROMOTING CHOICE SECURING STANDARDS PREVENTING HARM
Daily newspapers (print) used for news nowadays - Wales 9% 9% 4% 3% 3% 2% The Daily Mail The Sun The Daily Mirror The 'I' Any local daily newspaper The Daily Express Source: Ofcom News Consumption Survey 2021 ONLINE sample only Question: <D3a> Thinking specifically about daily newspaper(s), which of the following do you use for news nowadays? Base: All adults 16+ in Wales (252). Any source with lower than 2% excluded from the chart. 8 PROMOTING CHOICE SECURING STANDARDS PREVENTING HARM
Print and online newspapers used for news nowadays - Wales Combined daily and Sunday newspapers/websites and apps* 18% 17% 13% 9% 9% 7% 5% 5% 5% 4% 4% 3% 2% Mail Guardian Sun Western Mail Mirror Times Express i Metro Daily Post Telegraph Star Financial Times Source: Ofcom News Consumption Survey 2021 ONLINE sample only Question: <D3a> Thinking specifically about daily newspaper(s), which of the following do you use for news nowadays? <D4a> Thinking specifically about weekly newspaper(s), which of the following do you use for news nowadays? <D8a> Thinking specifically about other internet sources (including apps) which of the following do you use for news nowadays? Base: All adults 16+ in Wales (252). Any source with lower than 2% excluded from the chart. *This chart includes individual title responses from nations write-in codes 9 PROMOTING CHOICE SECURING STANDARDS PREVENTING HARM
Radio sources used for news nowadays - Wales 18% 12% 10% 10% 6% 5% 4% 4% 4% 4% 3% 3% 2% 2% 2% Source: Ofcom News Consumption Survey 2021 ONLINE sample only Question: <D6a> Thinking specifically about radio, which of the following do you use for news nowadays? Base: All adults 16+ in Wales (252). Any source with lower than 2% excluded from the chart. 10 PROMOTING CHOICE SECURING STANDARDS PREVENTING HARM
Level of interest in news about own nation, by nation All adults 16+ who follow news Total UK Northern Ireland England Scotland Wales 2% 3% 2% 5% 6% 7% 6% Not at all interested 9% 12% 12% 34% Not very interested 39% 47% 47% 48% Neither/nor Quite interested 57% 51% 41% 34% 31% Very interested Very/Quite interested 81% 80% 91% 87% 91% Source: Ofcom News Consumption Survey 2021 COMBINED CATI & ONLINE sample Question: F3. How interested are you in news about <NATION>? Base: All adults 16+ who follow news 2021 - Total=4499, England=3046, Scotland=518, Wales=466, Northern Ireland=469 11 PROMOTING CHOICE SECURING STANDARDS PREVENTING HARM
Sources used to access news about own nation Scotland England Wales Northern Ireland 33% 33% 50% BBC One STV 36% BBC One UTV 26% 45% ITV 20% BBC One ITV WALES 25% BBC One 15% 22% 18% 26% Facebook BBC website/app Facebook BBC website/app 13% 20% 17% 26% BBC website/app Facebook BBC website/app Facebook 15% 11% 14% Twitter BBC Radio Ulster/Foyle Any Wales based news site/app 12% 8% 13% BBC Scotland TV BBC Radio Wales/Cymru Any NI based daily newspaper 11% 8% 13% Google (search engine) Twitter Cool FM 9% 12% BBC Radio Scotland U105 8% 12% Any Scotland based daily paper Any NI based news website/app 10% Twitter 9% BBC News Channel 7% The Belfast Telegraph 7% Google (search engine) Don t follow Nation news 6% Don t follow Nation news 3% Don t follow Nation news 3% Don t follow Nation news 0% Source: Ofcom News Consumption Survey 2021 ONLINE sample only Question: F6. From which of the following sources do you get news about what is going on in your NATION nowadays? Base: All adults 16+ using TV/Newspapers/Radio/Internet/Magazine for news - England=2408, Scotland=290, Wales=242, Northern Ireland=243. Only sources with an incidence of >6% in each Nation are shown. Green/red triangles indicate statistically significant differences between 2021 and 2020 online samples. 12 PROMOTING CHOICE SECURING STANDARDS PREVENTING HARM
