Nike's Dream Crazier Campaign Analysis
This case study delves into Nike's Dream Crazier campaign, focusing on its impact and feedback. Explore the execution, metrics, analysis, and suggestions for future improvements, including inclusivity and representation in the sports industry.
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Presentation Transcript
Jared Black, Cayden Jarvis, Alison Sinicki and Kylee Waller | February 27th, 2023 Dream Crazier Case Study
Global Lifecycle Marketing Global Lifecycle Marketing Video 2 Keep it Tight
Global Lifecycle Marketing Execution Execution Encouragement of Gender Equality with Serena Williams 1 Continuation of"Dream Crazy" with Colin Kaepernick 2 Expansion of "Just Do It" and Brand Identity 3 Use of Social Media Platforms Instagram and YouTube 4 3 Keep it Tight
Metrics MEDIA METRICS Nike s Dream Crazier campaign upheld huge numbers: 9,448,041VIEWS ON YOUTUBE 74,000 41,987COMMENTS ON SERENA WILLIAM S INSTAGRAM POST AND COUNTLESS SHARES ACROSS 14,000 LIKES AND DISLIKES PLATFORMS. 4 Keep it Tight
Analysis Analysis 03 01 Suggestion #1 Positives Being more representative to more niche sports and different levels of sports Focused on real life examples of female athletes defying the odds and breaking boundaries 04 02 Suggestion #2 Negatives Showcasing more of how the term, crazy , has effected the female sports industry to truly reclaim the term Not inclusive of all levels and types of sports that women participate in 5 Keep it Tight
