NORC at University of Chicago Survey Research - AmeriSpeak Insights
Explore the innovative online survey methodology webinar by Virginia Tech ISCE. Learn about NORC at the University of Chicago, AmeriSpeak basics, TESS experiments, and additional resources available. Dive into the world of probability-based US panel surveys and non-probability panels for valuable insights. Contact for more information and proposals.
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Presentation Transcript
Virginia Tech Institute for Society, Culture and Environment (ISCE) Webinar on Online Survey Methodology January 27, 2021
About NORC at the University of Chicago Nonprofit, independent research organization founded in 1941 Best known by general public as polling firm for Associated Press (Votecast) Best known by academics for the General Social Survey (GSS) Created AmeriSpeak in 2015 to provide high-quality, nationally representative sample to clients 2
AmeriSpeak Basics Probability-based US panel with ~45,000 households Households randomly selected from an address-based sample Phone and web mode options for completing surveys English and Spanish Industry leading recruitment response rate: 25-30% Compliant with AAPOR Transparency Initiative 3
TESS Experiments Funded by National Science Foundation Must be experimental and original Free access to AmeriSpeak Panel www.tessexperiments.org 7
Additional Resources https://amerispeak.norc.org See the Research page for documentation on AmeriSpeak methodology See the Capabilities page for information on specific solutions Contact Costanzo-dan@norc.org for more information and requests for proposals 8
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