Nordstrom's 114-Year-Old Culture in the Tech Era
Nordstrom's enduring culture and its adaptation to the tech era. Insights on industry trends, workforce dynamics, and the impact of company culture on performance. Key takeaways and steps for maintaining and evolving organizational culture in modern times.
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Presentation Transcript
Nordstroms 114-year-old Culture in the Tech Era Sarah Lake Hagan
OUR ONE RULE Use good judgment in all situations.
Our industry We are in the midst of 3 strategic inflection points that impact our work: TECH Rise of mobile Cloud technology Open source Machine learning Automation RETAIL Shifting channels Changing consumer expectations Technology driving new experiences WORKFORCE Multiple generations Culture of entrepreneurship/startups Purpose economy Employees market
The competition for technology talent is more fierce than ever
Research shows company culture impacts performance Gallup found that companies with engaged employees had 22% higher profitability and 10% higher customer ratings $ -New York Times, Why We Hate Work, May 2014 Fortune 100 Best Companies to Work For perform nearly 2x better than the general market 2x -Great Places To Work, 2015
Take-home 1: Get everyone involved.
Take-home 2: Honor your existing culture with your new culture.
STEP 1: PRE-SCREEN (rsum review) STEP 2: SCREEN (interview) STEP 3: PRE-AUDITION (activity) STEP 4: AUDITION (day-on-the-job)
AUDITION HIRING PROCESS TRADITIONAL HIRING PROCESS Individual Decisions Skills Discussed (interview) Unsure about Culture/Team Fit More Unknowns Wavering Back and Forth Firing Squad of Interviews Team Decisions Skills Demonstrated (activities) Culture/Team Fit Determined Full Transparency Speed to Decisions Smaller Group/Pair Activities vs
When we use auditions, the team feels accountable for the success of the new person; like, You re part of our family now.
Take-home 3: Highlight and amplify your culture within all aspects of the employee lifecycle.
Most Impactful NorDNA Value 40 30 Percent of Org 20 10 0
Take-home 4: Measure your culture and your cultural progress.
I wish I had a stylist in my pocket.
Take-home 5: Help employees translate your culture into actions through telling stories of others.
The best part of NorDNA is if your team already has it, you don t have to teach it.
Take-home 6: Not all cultural teachings must be formal.
1 Get everyone involved. 2 Honor your existing culture with your new culture. 3 Highlight and amplify your culture within all aspects of the employee lifecycle. 4 Measure your culture and your cultural progress. 5 Help employees translate your culture into actions through telling stories of others. 6 Not all cultural teachings must be formal.
Final take-home: It s an ongoing process!
@NordstromPLab PeopleLab@Nordstrom.com www.nordstromtechnologypeoplelab.com
