North Yorkshire Restaurant Weeks - Culinary Delights and Deals

Helmsley & Howardian Hills Restaurant Week 23 February 1 March 2026 OFFICIAL

What is a restaurant week? Restaurant Weeks provide a new opportunity for restaurants, cafes and bars to attract residents and visitors to try out somewhere new to eat, at an affordable price. The Restaurant Week format is a popular and effective way of driving new footfall to businesses. Towns and cities across the UK, including Leeds and York host restaurant weeks that have shown increased participation year-on- year. They: Attract new customers to your businesses Boost awareness of your local food and drink offer Create regular repeat customers for your businesses OFFICIAL

Why Helmsley & Howardian Hills DMP Priority 3: People supporting businesses and engaging residents Helmsley and the Howardian Hills in North Yorkshire were named Most Exciting Food Destination in the Good Food Guide awards in January 2024 Retain award status for 12 months to February 2025. A restaurant week to coincide with 2ndanniversary is an opportunity to celebrate this legacy Focus on local farmers and food producers in creating the conditions for high quality, healthy and delicious locally grown and reared food OFFICIAL

North Yorkshire Restaurant Weeks Harrogate (in partnership with Harrogate BID): February & October 2023 and 2024 Participating restaurants 29 Selby October 2024: Participating restaurants 17 Whitby March 2025: Participating restaurants 16 OFFICIAL

Whitby Radio Campaign websites and vouchers WRW landing page and one webpage for each price point which detailed the participating restaurants and their offers Customers signed up to receive the vouchers they were interested in 340 newsletter opt-ins for Visit North Yorkshire Voucher downloads Webpage stats 13,636 views across all WRW pages 20 price point was the most popular OFFICIAL

Paid Facebook advertising reach Four paid adverts targeting users in and around Whitby 475 spent 444,547 impressions 103,198 reach 6,075 page engagements 245,687 video plays OFFICIAL

Restaurant feedback Bothams of Whitby Whitby Restaurant Week was a great success for us, and we will be looking out for this next year! For a small, family-run business this was a great opportunity for us to take part in a campaign that has a much bigger budget and wider reach than we would have on our own. We personally enjoyed talking about the other great eateries to be found in Whitby and felt it united us all, and every business came up with different ideas so the customer choice was great. W.Hamond Tearooms Compared with the same week last year we had 35% extra up-take on the meals included in the deal, with 41% more customers walking through our doors, and overall 25% more revenue - so successful for us. Personally, I liked the branding/logo/assets and you made it very easy for us to take part. Perhaps a poster template would be useful. I think the timing was just right for us, just before the opening of the local caravan parks and better weather - typically a slower time. We recorded our own figures if you wanted to compare for voucher downloads: We had 43 redemptions, and there were customers who visited for the first time because of the advertising campaign. We saw visitors, new local people, and regulars taking advantage of the deal. Week Prior: 24 Feb - 1 Mar 35x Cream Teas + 26x Afternoon Teas Restaurant Week: 3-8 Mar There may be things we would tweak for next year on our side-photos, descriptions, offers, but we are very pleased and appreciative with all of your efforts and support. 78x Cream Teas + 55x Afternoon Teas All in all, a great success and created a lovely buzz in the town - thank you! OFFICIAL

Proposal campaign for H&HH Promotional campaign to run from four weeks prior to the event, and during the week of Restaurant Week Partner with YorkMix radio to promote the Restaurant Week Paid advertorial in news with social media post Presenter talk ups on air across all shows Digital banner on YorkMix on news story pages & homepage for 4 weeks Web listing for event plus 1x Facebook/Instagram post Landing pages to host voucher downloads Live broadcast on first day of Restaurant Week, 4 hours 30s promo trailer on air 4x day for 3 weeks Organic and paid social media advertising 2 weeks pre-promotion detailing the offers available at each restaurant, with daily posts through Restaurant Week to remind customers of the different price points Participating restaurants to share our posts and create their own using toolkit Paid: Facebook advertising targeting users in local area Leaflets Distributed to participating restaurants Marketing toolkit Featuring logos, outline of marketing copy, social copy/imagery Inclusion in communications Visit North Yorkshire newsletter North Yorkshire Council Press releases Your North Yorkshire council email newsletter and social media posts Campaign evaluation OFFICIAL

Example visuals Marketing toolkit to be shared with restaurants to promote on their website, social channels, and in their venues. Whitby logo Rough logo mock up OFFICIAL

Indicative timing overview Marketing campaign to take place over a 3/4-week period, in addition to an announcement press release to be sent once the Restaurant Week is confirmed - Announcement press release Week -2 - Launch press release - Leaflets distributed to participating businesses - Marketing toolkit shared - Organic and paid social media begins - Radio activity begins Week -1 - Organic and paid social media continue - Radio promotion continues Week 0 - Live radio broadcast on first day (if chosen investment level) - Organic and paid social media from Restaurant Week social account in addition to businesses sharing social posts OFFICIAL

Partnership Howardian Hills National Landscape Visit North Yorkshire North Yorkshire Council North York Moors National Park Local Businesses/Restaurants OFFICIAL

Helmsley & Howardian Hills Restaurant Week 23 February 1 March 2026 Any Questions? OFFICIAL