Of NWWAC Communication Strategy: Enhancing Audience Engagement
This update focuses on improving dialogue with the audience, increasing awareness of NWWAC's work, making information more accessible, and enabling informed decisions. It covers target audiences, communication aims, strategy, channels, and detailed targets and actions.
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Presentation Transcript
NWWAC Horizontal Working Group 10th March 2020, Madrid Update of NWWAC Communication Strategy by NWWAC Secretariat
NWWAC communication aims Improve existing dialogue with the audience Increase awareness about NWWAC s work Make the NWWAC s work more accessible to the audience Supply the audience with effective information to enable informed decisions
NWWAC communication strategy Who who does the AC needs to communicate with? Why what are the key communication objectives of the AC? What what does the AC can do to achieve these objectives? Where which communication platforms and channels are available to the AC? How how to measure the success of AC communication?
TARGET AUDIENCES EU COMMISSION NWWAC MEMBERS MEMBER STATES GROUP SCIENTIFIC BODIES GENERAL PUBLIC EU PARLIAMENT EFCA OTHER ACs
COMMUNICATIONCHANNELS EMAILS MEETINGS MONTHLY UPDATE WEBSITE
TARGETS AND ACTIONS Target How to measure it How to achieve it - Distribute preparatory documents and operational/logistic information in the three languages in advance - Allocate appropriate time to topics allowing proper discussions - Let members volunteer to intervene in the discussion - Facilitate the discussion keeping a balance between length of members speeches - Provide simultaneous interpretation at the three annual meetings and at focus groups meetings when possible Members are satisfied with the level of participation offered in meetings Evaluation sheet to distribute to participants at every annual meeting.
TARGETS AND ACTIONS Target Target How to measure it How to measure it How to achieve it How to achieve it - Send calendar of NWWAC meetings to PECH Secretariat and provide information about agenda Notify PECH Secretariat/MEPs of advice documents available on NWWAC website Identify MEPs whose areas of work are particularly relevant to NWWAC activities Number of NWWAC meetings/events attended by MEPs. Number of EP feedback/requests for information on NWWAC work. - MEPs are interested in the NWWAC activities -
PLANNING AND EVALUATION The extent to which the targets established have been fulfilled shall be evaluated yearly. The period subject to evaluation goes from September 1st to August 31st. Evaluation results should be presented at the General Assembly meeting in September. The strategy should then be revised and amended according to the results obtained from the evaluation.
