Online Behavioural Intervention for Infection Control: Germ Defence 2021 Study
Explore the Germ Defence 2021 study, an online behavioural intervention to enhance infection control behaviors and combat the spread of COVID-19 at home. Discover its impact, benefits, and effective strategies for reducing virus transmission and promoting overall hygiene practices.
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CoProduce Care 2021 Germ Defence: an online behavioural intervention to improve infection control behaviours and reduce the spread of COVID-19 in the home Sascha Miller, Ben Ainsworth, James Denison-Day, Beth Stuart, Julia Groot, Cathy Rice, Jennifer Bostock, Xiao-Yang Hu, Kate Morton, Lauren Taylor, Michael Moore, Merlin Wilcox, Tim Chadborn, Natalie Gold, Richard Amlot, Paul Little, Lucy Yardley S.J.Miller@soton.ac.uk 05/05/2021 The study was funded by the UKRI/MRC Rapid Response Call: UKRI CV220-009. Germ Defence hosted by the Lifeguide Team, supported by the NIHR Biomedical Research Centre, University of Southampton. The views expressed are those of the author(s) and not necessarily those of the NHS, the NIHR, the Department of Health or Public Health England. The funders had no role in the design of the study, collection, analysis, and interpretation of data. interpretation of data. The study was funded by the UKRI/MRC Rapid Response Call: UKRI CV220-009. Germ Defence hosted by the Lifeguide Team, supported by the NIHR Biomedical Research Centre, University of Southampton. The views expressed are those of the author(s) and not necessarily those of the NHS, the NIHR, the Department of Health or Public Health England. The funders had no role in the design of the study, collection, analysis, and
2 Germ Defence: infection control behaviours in the home Contents What is Germ Defence? Why Germ Defence? How does it work? Who is using it? S.J.Miller@soton.ac.uk 14/01/2021
3 Germ Defence: infection control behaviours in the home What is Germ Defence? Simple advice to reduce virus transmission of viruses in the home through increased infection prevention behaviours. Scientific evidence from trial: People who accessed the website had: Increased handwashing Lowered RTIs (for user & household) Less severe Handwashing as core behaviour S.J.Miller@soton.ac.uk 14/01/2021 Trial of 20,000+ participants (2010-2012)
4 Germ Defence: infection control behaviours in the home Why Germ Defence? Transmission in the home = greater exposure to virus leads to higher viral load4, more severe illness Protective behaviours are not always easy S.J.Miller@soton.ac.uk Most media campaigns tell people what to do but not why or how to do them 14/01/2021 4Little et al, 2020
5 Germ Defence: infection control behaviours in the home COVID-19 infection prevention behaviours Social distancing Wearing face- coverings Ventilation S.J.Miller@soton.ac.uk Putting packages aside Cleaning/ disinfecting Self-isolating 14/01/2021
6 Germ Defence: infection control behaviours in the home How does it work? Developed with ongoing feedback from the public Insight in to peoples experience of COVID-19 and Germ Defence Quick adaption to include new behaviours Content structured using psychological theories and behaviour change techniques2: Theory of planned behaviour Leventhal s common-sense model of illness Protection motivation theory S.J.Miller@soton.ac.uk 14/01/2021 2Miller et al, 2012
7 Germ Defence: infection control behaviours in the home Germ Defence Content Theory: Protection motivation perceived risk of catching COVID-19 BCT: Information on social and emotional consequences S.J.Miller@soton.ac.uk 14/01/2021
8 Germ Defence: infection control behaviours in the home Germ Defence Content Theory: Protection motivation increasing self-efficacy to control transmission through viral load message BCT: Information on health consequences S.J.Miller@soton.ac.uk 14/01/2021
9 Germ Defence: infection control behaviours in the home Theory: Protection motivation information on transmission to increase necessity Germ Defence Content Theory: Planned behaviour increasing positive attitudes and perceived control BCT: instructions on performing behaviours S.J.Miller@soton.ac.uk BCT: adding objects to the environment BCT: problem solving 14/01/2021
10 Germ Defence: infection control behaviours in the home Germ Defence Content BCT: Goal setting & review, self-monitoring, feedback on behaviour, prompts and cues S.J.Miller@soton.ac.uk 14/01/2021
11 Germ Defence: infection control behaviours in the home Who is using Germ Defence? Over 400,000 visitors Average visitor views 11 pages and spends 5 minutes Survey respondents (N=2370) suggests users are: older over 95% are over 40 years old at increased risk (62%) S.J.Miller@soton.ac.uk Visitors score the website for helpfulness: Mean score of 7.69 out of 10 (N = 36,784) 14/01/2021
12 Germ Defence: infection control behaviours in the home Thank you for listening Any questions? Jennifer Bostock Cathy Rice Helen Bolton Clare Thomas Lucy Yardley Richard Aml t Tim Chadborn Natalie Gold S.J.Miller@soton.ac.uk James Denison-Day Mio Hu Paul Little Sascha Miller Mike Moore Andy Dunne Julia Groot Kate Morton Beth Stuart Lauren Towler Merlin Willcox 14/01/2021 Icons by Freepik from www.flaticon.com
