Online Marketplaces and Customer Needs Analysis
Explore the world of online marketplaces and understand customer needs in business administration. Learn about different types of online marketplaces, the significance of customer needs, and how businesses should respect and cater to these needs for success. References included for further reading.
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Libyan International Medical University Faculty of Business Administration Market Place and Customer Needs Name : Saad Bensoud Student ID : 2732 Email: saad_2732@limu.edu.ly
TABLE OF CONTENTS 02 01 03 ONLINE MARKET PLACE And Its types CUSTOMER NEEDS DEFINITION Of Market Place 05 04 06 CONCLUSION PRODUCT NEEDS SERVICE NEEDS 2
MARKET PLACE May refer to an open space or square in a town where people buy and sell things, i.e., a street market. It also means the market in the abstract sense. 3
ONLINE MARKET PLACE VISION MISSION The online marketplace is a kind of e-commerce website where many third parties provide information on goods and services. There are several different kinds of trading platforms online. Some began as a web store and later started to include other sellers. 4
DIFFERENT TYPES OF ONLINE MARKET PLACE Comparison websites Local platforms Opened platforms Major search engines 5
02 CUSTOMER NEEDS A customer need is a motive that prompts a customer to buy a product or service. Ultimately, the need is the driver of the customer's purchase decision. Companies often look at the customer need as an opportunity to resolve or contribute surplus value back to the original motive. 6
PRODUCTS NEEDS Price . Experience Functionality Efficiency Design Performance 7
SERVICE NEEDS Information Accessibility Control Fairness Options Transparency 8
CONCLUSION A CUSTOMER NEED IS SOMETHING THAT ALL BUSNIESS MAN SHOULD RESPECT 9
REFERANCES Breschi, A. (2021). 16 Types of Customer Needs (and How to Solve for Them). HUB SPOT. https://blog.hubspot.com/service/customer-needs Market Business News. (2021, February 6). Marketplace - definition and meaning. https://marketbusinessnews.com/financial- glossary/marketplace/#:%7E:text=Marketplace%20%E2%80%93%20definiti on%20and%20meaning%20Marketplace%20may%20refer,it%20needs%20to %20sell%20at%20the%20right%20price. 10
THANKS Do you have any questions? CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik. Slidesgo Flaticon Freepik 11
