Operationalizing Great Corporate Culture - It Can Be Done!

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Creating a great corporate culture involves aligning values, behaviors, and environment within an organization. This collection of insights from various leaders and experts emphasizes the importance of culture in shaping recruitment, retention, employee satisfaction, performance measurement, and overall success. It highlights the role of leadership in designing and maintaining a thriving culture that fosters engagement and productivity, ultimately driving organizational objectives.

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Uploaded on Mar 01, 2025 | 0 Views

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OPERATIONALIZING GREAT CORPORATE CULTURE IT CAN BE DONE REALLY IT CAN!

Tony Hsich, Zappos WE WON T HIRE THE MOST STELLAR OF CANDIDATES IF THEY DON T FIT OUR CULTURE AND WE WILL QUICKLY FIRE THOSE WHO DON T INSPIRE IT.

ORGANIZATIONAL CULTURE The values and behaviors that contribute to the unique social and psychological environment of an organization.

CULTURE It s an HR thing!!!

CULTUREWHAT IS IT REALLY? Mission, Service Objective Work Environment Recruitment Measurement of Performance Employee Satisfaction Brand LEADERSHIP!

Good leaders create Culture by design, while average leaders allow Culture to evolve by default

CULTUREWHY? Default vs. Design Recruitment and Retention Best Place to Work Advance Mission/Objectives Success!

MISSION/SERVICE OBJECTIVES Define It Who/What you are Communicate It Internal/External Customers Reinforce It

An organization without Culture is dull- witted, and a dull-witted organization achieves nothing.

WORK ENVIRONMENT Physical environment Where/When/How Social What s the Vibe? Allowed to fail? Boston Drug Testing

COMMUNICATION Internal/External What if they paid you Vertical vs. Horizontal Policies Can vs. Cannot Question the Status Quo

MARK ZUCKERBERG I only hire someone to work for me if I think I would like to work for them.

RECRUITMENT Define Characteristics Culture Makes the work environment better for others Communication Cooperation Customer Service

RECRUITMENT Process: Make it Special and Unique Simplicity and Ease Reflect and Reinforce Culture Hire a neighbor .

RECRUITMENT Interview Welcome! Conversation between potential neighbors Put away the resume YOU should fell Privileged Life Change for Candidate What are you selling? Discipline to Hire for Culture!

RECRUITMENT EXAMPLES Shriners Cincinnati and Tampa Tech Company Boise Nurse Execs

ROCHEISM?... The harm caused by one cynical employee is much greater that the good created by a dozen optimistic and positive employees.

REWARDING PERFORMANCE Simplify Reinforce Culture Expectations Culture, Communication, Cooperation, Customer Service Evaluations Promote Balance of Outcomes and Culture Contributions

EMPLOYEE SATISFACTION Ask Them! Formal and Informal Does Culture foster honest communication? Know, Believe, Contribute to Mission? Autonomy = Trust

EMPLOYEE SATISFACTION Benefits Flexible Scheduling Remote Working Arrangements (Trust) Org-Specific Flex Benefits Wellness Physical Financial Incentivize

JOHN MACKEY - WHOLE FOODS If you are lucky enough to be an employer, then you have a moral obligation to make sure people look forward to coming to work in the morning.

EMPLOYEE SATISFACTION Quick Decision Making (Tech Comp Ex) Concerned Only with Contribution Remove oversight concerns Titles and JD s that reflect Culture Best Place to Work

BRAND Your Culture is Your Brand What do employees and customers think of ?

JACK WELCH No organization can be successful without energized employees who believe in the mission and their role in it.

LEADERSHIP Immediate Supervisor Humility Recruit and Coach Employee as Customer Kill Bureaucracy Simplify Be informal Autonomy = Trust

WORKPLACE CULTURE LEADERSHIP Servant/Mentor Compassion Simplicity Confident Asks Questions Quick Decisions Do the Right Thing Consistency Vision BOSS Them Instill Fear Look to Blame Lead by Policy Self-Importance Know All Micromanage Authoritarian Emotional

LEADERSHIP Teach Your Leaders Based on Culture expectations Consistency throughout Organization Create Best Environment You Can Imagine Best Place You Have Ever Worked? If not Why? Fix It! Always part ways amiably

GREAT CULTURES Google Cleveland Clinic Resources Facebook JD s St. Louis Cardinals Consistency/ Cardinal Way 1990 s US Women s Soccer Teamwork/Caring/Mission Benefits Zappos Flat Org Chart Whole foods Mission/Service DIRT Community Service

CHALLENGES IN ORG CULTURE VA Health System Uber Cleveland Browns??

QUOTES Culture is an organizations immune system. Michael Watkins To handle yourself, use your head. To handle others, use your heart. - Eleanor Roosevelt Too many of us our not living our dreams because we are living our fears. Les Brown The most difficult thing is the decision to act, the rest is merely tenacity. Amelia Earhart

WAITTHERES MORE It s not the pollution that s harming the environment, it s the impurities in the air and water. Al Gore If we let the loggers go in there and cut down all the trees, we wouldn t have a problem with these forest fires. George Bush

OPERATIONALIZE GREAT CULTURE Define YOUR Culture Blend Culture into the Environment Recruit and Coach for Culture Reward and Promote for Culture Leadership Development based on Culture