Opportunities in Exotic Horticultural Crops & Value Chain Expansion Workshop
Explore programs and opportunities in exotic, indigenous, and high-value horticultural crops at the workshop focused on the expansion of the horticulture value chain in India. Topics include factors of production, demand-oriented production, certification, institutionalization of production and marketing, post-harvest processing, and supply chain management.
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Presentation Transcript
Programs and opportunities in Exotic, indigenous and high value horticultural crops the workshop subjected on Expansion of Horticulture Value Chain in India - Potential and Opportunities DNYANESHWAR BODAKE, ABHINAV FARMERS CLUB, PUNE 1 NOVEMBER 2022
Abhinav Farmers Club From sustainable quality production & successful marketing
Factors of Production: inputs Selection and availability of organically produced seeds, Preference for consumer preferred varieties e.g. Gavran/Deshi Use of organic inputs (cowdung slurry, compost, etc) Use of organic pesticides (Neem extract etc.) An improved technology in the traditional method to produce all this cheaply
Demand Oriented Production and farmer to consumer marketing Customer Choice and preferences To know the customer (location, demos etc) Assurance of Quality and competitive production Registering demand through App Supply chain management from farm to fork
Certification and branding of produce: Importance Scope and Importance Organic Certificate Other certificates Supply chain it self a traceability Our services are itself branding Competitive quality is itself brand
Institutionalizing the Production and Marketing Female farmer Groups for Sales and Production Farmers Club, JLGs of NABARD Farmers Interest Groups (FIGs), Commodity Interest Groups (CIGs) Farmer Producer compani es (FPOs) Producer groups (PGs) of MSRLM Forming, norming, storming and encouraging them from the government level
Post-harvest processing and transportation Transport Vehicles and Permits Cleaning, grading, weighing, packing Aggregation (pack house)
Supply chain management Supply as per demand Payment Deposition and collection Customer Feedback business formula: Customer satisfaction again and again
information communication technology: Business Tool Use of Marketing App Registration of demand Deposit of payment etc.
Quality control: tool to increase the business Quality control from production up to the supply Continuous Feed Bank
Expectations from the State Department of Horticulture and Agriculture Implement the Abhinav Production and marketing Model at every district through FIGs, PGs, SHGs, FPCs Facilitating research and training in the Marketing Research and Training Institute of the Central Government on innovative models of agricultural production and marketing Promote the above model as peri-urban model of production and marketing
