Optimism for Financially Sustainable Airlines
Explore the reasons for optimism regarding financially sustainable airlines discussed at the ICAO/McGill Conference in 2010. Insights from Donald P. Schenk, President of ACA Associates, Inc., shed light on strategies for sustainable airline operations, market recognition, brand equity, and cost efficiency. Discover how focusing on unique customer needs, product design, and profitability can drive success in the aviation industry.
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Presentation Transcript
Financially Sustainable Airlines Reasons for Optimism ICAO/McGill Conference September 26, 2010 Donald P. Schenk President ACA Associates, Inc. 545 Fifth Ave, Ste 640 New York, NY 10017 +1-212-808-4420 dpschenk@aca-assoc.com www.aca-assoc.com The Airline Monitor 1
About ACA ACA is a consulting and financial advisory firm, founded in 1989, specializing in the commercial aviation industry including manufacturers, airlines, airports, after-market support, and ground service companies. ACA combines the expertise and talent of experienced aviation industry executives from a wide variety of disciplines with those of financial executives with a background in corporate finance. This enables them to deliver value-added strategic, financial, and operational analysis and advice to clients based on an understanding of the wide range of implications that a client's decisions can have on its overall business. The Airline Monitor 2
History of Limited Profits Net Income $ Net Margin % The Airline Monitor 3
Sustainable Airlines Identify your market Recognize that the product is the brand Use IT as a friend not an enemy Create brand equity Eliminate all unnecessary costs The Airline Monitor 4
Costs (1) The Airline Monitor 5
Costs (2) The Airline Monitor 6
Conclusions Focus is Critical Serve your unique customers Let customers design product Restrict services and costs Use IT as a friend not an enemy Measure success in profits not market size The Airline Monitor 7
