Optimizing Digital Marketing Strategies for Workforce Centers - National Forum Insights 2023
Enhance your digital marketing skills for workforce centers with discussions on website basics, social media utilization, domain names, web hosting options, website creation platforms, social media benefits, platforms like Facebook, LinkedIn, and Twitter, and tools like Canva and HootSuite for easier management.
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Presentation Transcript
DIGITAL MARKETING FOR WORKFORCE CENTERS NATIONAL FORUM MEMBER MEETING 2023
TOPICS WE CAN DISCUSS Website Basics and Best Practices What Social Media Can and Cannot Do Social Media Outlets to Consider Tools to Make It Easier
DOMAIN NAME DOMAIN NAME Whois.com Godaddy.com WEB HOSTING WEB HOSTING Godaddy.com Hostgator.com Wpengine.com Dreamhost.com WEBSITE WEBSITE Wordpress.com Squarespace.com WEBSITE THEMES WEBSITE THEMES Avada Divi Wordpress
SOCIAL MEDIA CAN Provide a platform for engagement Provide an outlet to connect with other organizations doing similar work Connect to local media outlets SOCIAL MEDIA CANNOT Be the only way to spread information on your work or events Be a standalone referral service Guarantee conversations with your audiences
SOCIAL MEDIA SITES (OREGONS EXPERIENCE) Facebook: Facebook: Good for connecting with individual nurses and organizations, and stirring up controversy LinkedIn: LinkedIn: More one-sided conversations with a professional tone Twitter: Twitter: Good for connecting to media THINGS WE HAVEN T TRIED YET Instagram TikTok WhatsApp
TOOLS TO MAKE IT EASIER Photography Photography: Unsplash Graphic Design: Graphic Design: Canva or Adobe Spark Scheduling: Scheduling: HootSuite or Buffer TechSoup TechSoup Tutorial: https://www.techsoup.org/com munity/events-webinars/social- media-101-for-nonprofits-with- adobe-spark-2019-12-10 Tutorial:
