Organize & Market Library Events Successfully
Learn how to plan, promote, and execute engaging library programs efficiently. Understand your audience, engage speakers, identify themes, market effectively, and deliver a successful event.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
Publicity and Promotions for Library Events HOW TO ORGANIZE AND MARKET SUCCESSFUL AND ENJOYABLE PROGRAMS AT YOUR LIBRARY.
Step 1: Get to Know your Patrons and the Community Determine who Visits the Library. Identify User Groups who you WANT to visit the Library. Discover Community Interests Define Visitation Hours and Availability
Step 2: Get to Know the Potential Speaker Ask for References and Relevant Experience Clearly Define the Speaker s Needs and Expectations Inquire if the Speaker has Promotional Ideas or Platforms
Great News! The Library is willing to Host the Program. NOW WHAT...
Step 3: Identify the Programs Specific Theme and Audience WHO DOES THE PROGRAM APPEAL TO? WHEN IS THE BEST TIME TO HOST THE EVENT? (CONSIDER COMPETING EVENTS AND HOLIDAYS). IDENTIFY POTENTIAL COMMUNITY SPONSORS TO HELP FUND AND/OR PROMOTE THE EVENT.
Step 4: Market the Program A. CREATE MARKETING MATERIALS B. SUBMIT A PRESS RELEASE TO THE LOCAL NEWSPAPER, AS WELL AS RELEVANT WEEKLY AND MONTHLY PUBLICATIONS. -F O L L O W U P W I T H A P H O N E C A L L -P U R S U E A R T I C L E S A N D E V E N T C A L E N D A R L I S T I N G S C. IN-HOUSE PUBLICITY: POSTERS, FLIERS, SOCIAL MEDIA POSTS, EVENTS CALENDAR, GENERAL ANNOUNCEMENTS, LIBRARY SIGN OR KIOSK
Marketing Continued... D. Share Event Information and Fliers with Associated Groups. E. Search for Relevant Meet-Up Organizations and Post Event Information. F. Think Outside the Box! Consider alternative audiences who might enjoy the event.
Step 5: Deliver! CLEARLY COMMUNICATE WITH THE PRESENTER CONCERNING ALL EXPECTATIONS I N C L U D I N G A R R I V A L T I M E , P R O G R A M L E N G T H , I N A P P R O P R I A T E M A T E R I A L , P A Y M E N T , A N D B O O K S A L E S CONSIDER SERVING FOOD AND REFRESHMENTS ALLOW PLENTY OF TIME FOR QUESTIONS AND BOOK SALES
Additional Thoughts on Library Programs To host successful events a library should establish a culture of programs. Presenters are often willing to give several lectures within the same system. This can result in reduced speaker fees and increased publicity. Post-Event Surveys are an Invaluable Source of Information. Consider Offering an Add-On Event Outside the Library.
