OSACB Update to LaRC Contractor Steering Team
The Langley Research Center Office of Strategic Analysis, Communications, and Business Development (OSACB) provides an update containing key information about their prime purpose, roster, and key personnel. The update highlights the focus on building alliances, advancing partnerships, and leading the development of an integrated center strategy for a vibrant future. The roster includes various roles from Office of Strategic Analysis, Communications, and Business Development as well as partnerships, technology transfer, licenses, external stakeholders, and communication specialists.
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The Langley Research Center Office of Strategic Analysis, Communications and Business Development (OSACB) Update To LaRC Contractor Steering Team Michelle T. Ferebee March18, 2021
OSACB Prime Purpose We build alliances, advance partnerships, and lead the development, adoption, and advocacy for the integrated center strategy to ensure a vibrant future.
OSACB Roster January 2021 Update Office of Strategic Analysis, Communications, and Business Development Center Communications Manager Moshay Simpson OSACB Director Charles Cockrell Deputy Director Michelle Ferebee Executive Support Assistant Crystal Reeps (ASAB) Business Manager Tammy Memory (OCFO) Administrative Officer Maria Dee (ASAB)+ Strategic Events Calendars Maria Dee (ASAB)+ Project Coordinator Jasmine Byrd (TEAMS3) Management Support Assistant Sarah Haywood (ASAB) Graphic Artist Kristina Cors (LAMPS)+ IT Operations Peter Mount and Eric Vitug (LITES) IESB Events - Justin Gilliam, Alaina Vaughn (LAMPS) Partnerships Partnership Lead Carrie Rhoades Technology Transfer Krista Jensen Licenses Jesse Midgett Licenses Kim Middleton Licenses Clarence Bostic* Licenses Nancy Hornung* Sandra Pretlow (LAMPS) Christina Campen (LAMPS) Software Release Bonnie Lumanog Maxine Saunders (LAMPS) SBIR/STTR Vacant Rachel Lomax (LAMPS) Mariana Goldin (LAMPS) External Stakeholders Lena Little Senior Communications Specialist Rob Wyman News Chief April Phillips PAO Science Joe Atkinson (LAMPS) PAO Space Kristyn Damadeo (LAMPS) PAO Aero David Meade PAO LBFD Mission Sasha Ellis Digital Media Natalie Joseph (LAMPS) Photography Dave Bowman (LAMPS) Videography Gary Banzinger (LAMPS) Writer Eric Gillard (LAMPS) Outreach and Exhibits Katrina Young Dustin Hitt (LAMPS) Meghan Guethe (LAMPS) Dan Coleman (LAMPS) Kristina Cors (LAMPS)+ Strategic Communications Joyce Ortiz (LAMPS) OD Communications Support Sam McDonald (LAMPS) Internal Communications Kimiko Booker (LAMPS) Protocol and Center Events Cory Dietz Susan Campbell , Melanie Robinson HQ FOIA Lead Carissa Wheeler c HQ Legislative Liaison (OLIA) Donna Lawson *Detailee Strategic Analysis Strategic Analysis Lead Vacant Senior Analyst Dan Vairo Strategic Analyst Landon Moore OCFO Liaison Kristin Watkins (OCFO) SACD Liaison David Reeves (SACD) Note: David Hinton is on detail assignment
Langley Strategic Framework Langley Strategic Framework NASA DISCOVERS AND EXPANDS KNOWLEDGE FOR THE BENEFIT OF HUMANITY Langley Mission & Purpose Center Director Vision and Expectations Innovate to Drive NASA s Ability to Change The World Through Aerospace Langley Top Line Strategy Prioritize our customer and stakeholder relationships to identify their decision drivers and challenges. Connect our capabilities with partners to innovate and develop solutions. Drive agility and actionto accelerate results and communicate impact. Invest in our workforce and workplace to deliver today s commitments and create tomorrow s opportunities. Langley Mission Focus Areas Aeronautics Exploration Science Next Generation Commercial Transport Architectures Architectures Understanding Atmospheres Entry, Descent, and Landing (EDL) Planetary Entry, Descent, and Landing (EDL) Future National Airspace System Design Advanced space structures Advanced Air Mobility Langley Foundational Capabilities Aerosciences, Architectures, & Atmospheres Entry, Descent, and Landing Aerosciences Atmospheric Characterization Systems Analysis and Concepts Advanced Materials and Structural Systems Intelligent Flight Systems 4
We must respond to changing external environment MAP Transformation Thinking localized and personalized at the Center Level. Impacts our Approach to Communications with Enterprise-Level Center Senior Leadership Changes necessitates a pivot on strategic analysis to build on the foundation we have created. Covid-19 Impacts are extensive and likely long-lasting External market shifts and collaboration (impacts to partnerships approach) Stakeholder engagement (more difficult in a digital environment, but also increases the need for a holistic approach) Workplace environment and team dynamics are challenging (more difficult to address relationships, collaboration, creativity, and innovation) Productivity and the pace of change has been impacted. OSACB Leadership and other Team Changes Need for clarification of roles, responsibilities, and operating processes.
Meeting Center Senior Leadership Expectations OSACB Director s FY21 Priorities .. Integrated strategic engagement plan that support advancement of the center strategy (broad set of stakeholders partners, influential NASA stakeholders, news media, general public). Strengthen and deliver our integrated strategic analysis products to support an advancement of center strategy Develop a strategic partnerships framework that supports center strategic goals (including transformation) Continue to deliver on our commitments to agency programs Communications (public engagement, news media and public affairs, digital media content) Technology Transfer and SBIR/STTR Management, Operations, and Resources support to ensure operational excellence Emphasis on our People Employee performance planning, training, development, and succession planning Ensuring a Health and Family First workplace Ensuring an inclusive workplace that leverages the strength of our diversity
Post-Pandemic Future of Work Call to Action Post Post- -pandemic pandemic External Collaboration - Work Actions Let It Go (Coping Tactics) Limited travel = difficulty meeting/engaging new external partners New ways of developing new partner relationships are needed Make It Work (Invest) More emphasis on federal data/technology transfer as a natural resource to stimulate private sector Institutionalize rapid infusion processes / priorities to accelerate transformation as modern federal lab Rethink public engagement strategies (virtual, personal) Invest in targeted & interactive virtual outreach experiences (w/partners?) Insight/oversight challenges Invest in streamlined tools, processes, policies needed for virtual collaboration w/ commercial partners X Explore Opportunity (Seed) NASA outreach and public engagement/inspiration explodes with more people demanding virtual content and new ways to offer it (to include AR/VR experiences, reinvention of STEM experiences in hybrid live/virtual classrooms, etc) Investigate training for SD/OSACB Outreach Office to support new outreach methods Lean In (Accelerate) Streamlined tools, processes, contracts, agreements to allow for agile external collaboration Contract/Legal collaboration to streamline partnering processes Wider aperture of potential collaborators based on geographic mobility Start with a strategy for engaging partners (e.g., employee co-location) Civil servant geographic mobility proves on-site command/control not required Intentionally open aperture & connect with wider array potential partners, including beyond aerospace 7 Need to address barriers and challenges to create an expanded set of tools for partnerships in order to be successful beyond the budget horizon
Back-up 9
National Aeronautics and Space Administration 2021 SBIR Phase I RevSel Process In-Processing Abstract Preview Available Full MD Kickoff Meetings Proposals Available Reviewer Assignment 1/22 1/4 1/13 1/11 1/11 1/21 Quality Check/ 3rd Reviews PE Scenario Planning & Analysis Technical Reviews Completed Topic Ranking Subtopic Ranking 3/4 3/10 2/25 3/3 1/22 2/11 2/12 2/24 Contract Negotiations 3/19/21 5/19/21 Public Selection Announcement SSO Briefing Selections Finalized PAO & OILA Package Prep Contract Administration 5/19/21-11/19/21 3/16 3/18 3/18 3/11 3/15 10
National Aeronautics and Space Administration 2021 STTR Phase I RevSel Process In-Processing Abstract Preview Available Full All Hands STTR Kickoff Proposals Available Reviewer Assignment 1/22 1/7 1/11 1/11 1/21 Quality Check/ 3rd Reviews PE Scenario Planning & Analysis Technical Reviews Completed CTC Ranking Subtopic Ranking 3/12 3/16 2/24 3/11 1/22 2/11 2/12 2/23 Contract Negotiations 3/19/21 5/19/21 Public Selection Announcement SSO Briefing Selections Finalized PAO & OILA Package Prep Contract Administration 5/19/21-6/19/22 3/17 3/18 3/18 3/17 3/17 11
Whats Next for SBIR in 2021? 2020 SBIR Phase II RevSel MD Kickoffs were February 22 Proposals were due March 1 Selection announcement on May 13 2020 STTR Phase II RevSel Proposals due September 30 Selection announcement on December 8 2021 SBIR Phase II RevSel Proposals due November 8, selections announced February 2022 12
