Overview of Creative Industries Economic Impact
The overview covers the economic impact of Creative Industries including Gross Value Added, Occupations, and Exports of services. Definitions of GVA, Occupations, and Exported services are provided. Creative Industries encompass various sectors such as Advertising, Architecture, Design, Film, IT, Publishing, Museums, Music, and more.
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Presentation Transcript
The Creative Industries Economic Estimates An Overview Dr Niall Goulding
Overview The Government s official statistics on the economic impact of the Creative Industries. Gross value added Occupations Exports of services
First some definitions Gross value added (GVA) is a measure of production GVA + taxes on products - subsidies on products = GDP Occupations are first and second jobs, either full or part time, including self employed
First some definitions Exported services include time, expertise, the use of equipment, or some other non physical thing.
First some definitions Creative Industries: Advertising and marketing Architecture Crafts Design: product, graphic and fashion design Film, TV, video, radio and photography IT, software and computer services Publishing Museums, galleries and libraries Music, performing and visual arts
First some definitions Creative Industries: Advertising and marketing Architecture Crafts Design: product, graphic and fashion design Film, TV, video, radio and photography IT, software and computer services Publishing Museums, galleries and libraries Music, performing and visual arts 59.11 Motion picture, video and television programme production activities 59.12 Motion picture, video and television programme post-production 59.13 Motion picture, video and television programme distribution 59.14 Motion picture projection activities 60.10 Radio broadcasting 60.20 Television programming and broadcasting activities 74.20 Photographic activities
First some definitions Creative Occupations: Advertising and marketing Architecture Crafts Design: product, graphic and fashion design Film, TV, video, radio and photography IT, software and computer services Publishing Museums, galleries and libraries Music, performing and visual arts
First some definitions Creative Occupations: Advertising and marketing 1132 Marketing and sales directors 1134 Advertising and public relations directors 2472 Public relations professionals 2473 Advertising accounts managers and creative directors 3543 Marketing associate professionals
And finally The Creative Industries is everyone employed in the Creative Industries regardless of the occupation The Creative Economy is the Creative Industries, plus everyone outside them in Creative Occupations
Background Earliest attempts by DCMS to define and measure the Creative Industries were in 1998 and 2001 with the Mapping Documents Further work done with ONS and Nesta to improve the definitions
Background Current approach uses the Creative Intensities This means an industry composed of a sufficient number of Creative Occupations
So where are we today? DCMS released the latest stats on the 26th January 2016 Latest figures are from 2014 The Creative Industries were worth 84.1 billion 5.2% of the UK economy That s an 8.9% increase from 2013
160 145.9 140 120 GVA (2009 = 100) 120.0 100 80 Creative Industries GVA UK GVA 60 40 20 0 2008 2009 2010 2011 2012 2013 2014
300 269.4 250 GVA (1997 = 100) 200 204.3 150 100 Creative Industries GVA UK GVA 50 0 1997 1999 2001 2003 2005 2007 2009 2011 2013
% change (2013-2014) CAGR (2008-2014) Sector 10.9% 16.4% - 8.0% 3.3% - 1. Advertising and marketing 2. Architecture 3. Crafts 4. Design: Product, Graphic and Fashion Design 5. Film, TV, video, radio and photography 6. IT, software and computer services 7. Publishing 8. Museums, Galleries and Libraries 9. Music, performing and visual arts Total UK Total (Blue book, ABML) % share of UK Total 16.6% 9.7% 13.8% 4.7% 7.4% 2.8% - 5.4% 8.9% 4.6% 2.7% 5.8% 1.6% - 6.5% 5.4% 2.8% 2.5%
Percentage Change in GVA between 2013 & 2014 10.2% 8.9% 7.3% 7.1% 7.0% Percentage Change in GVA between 2008 & 2014 9.7% 37.5% 22.6% 30.6% 21.6% Blue Book Sector or Creative Industries Construction Creative Industries Total professional and support Other services Financial and Insurance Activities Distribution, transport, hotels and restaurants Real Estate Activities Agriculture, Forestry and Fishing Information and Communication Government, health and education Production UK Economy Total 5.5% 16.3% 3.7% 2.5% 2.2% 2.2% -0.2% 4.6% 34.7% 11.9% 13.3% 12.7% 11.7% 18.2%
Latest occupation stats Employment in the Creative Economy increased by 5% between 2013 and 2014 to 2.8 million jobs The number of jobs in the Creative Industries increased by 5.5% between 2013 and 2014 to 1.8 million In 2014 there were 1.9 million jobs in Creative Occupations, a 6.4% increase since 2013 Compare to 2.1% increase in the total number of jobs in the wider UK economy between 2013 and 2014
Latest exports stats The value of services exported by the UK Creative Industries in 2013 was 17.9bn Exports of Services by the UK Creative Industries increased by 3.5 per cent between 2012 and 2013 Exports of services from the Creative Industries accounted for 8.7 per cent of total exports of services for the UK in 2013
So where to next? We ve proposed a number of developments in the latest publication We d like your feedback on these For some, we ve already done the analysis
Proposed developments Estimates of GVA for the Creative Economy. Accounting for under coverage of microbusinesses and self-employed. Estimates of Productivity for the Creative Industries. Inclusion of exports of goods in estimates of exports. Reviewing the industries included using the creative intensity approach. Sub-national GVA estimates Now-casting
Creative Economy GVA In 2014, the Creative Economy was worth 133.3bn (8.2%of the UK economy) 140,000 Creative Industries 120,000 36.9% 100,000 37.4% 38.0% GVA ( m) 38.9% 80,000 Creative Occupations outside Creative Industries 60,000 63.1% 40,000 62.6% 62.0% 61.1% 20,000 0 2011 2012 2013 2014 Year
Creative Economy GVA The Creative Economy has grown by a quarter since 2011 (12.1% for the whole UK economy) 129.0 124.9 120 118.6 112.1 GVA (2011 = 100) 100 Creative Industries Creative proportion of non-Creative Industries Creative Economy UK total 80 2011 2012 2013 2014
Export of goods We can measure exports of goods using Classification of Product Activity codes These codes classify goods, not industries The categories are reasonably aligned with the SIC codes
Export of goods Category Architectural Plans & Drawing Jewellery, Bijouterie & Related Articles Films & Videos Exposed Photographic Film Packaged Computer Software Printed Matter Antiques & Collections Audio Recordings & Printed Music Paintings & Sculptures Musical Instruments Total Creative Industries CPA (08) Group 71.1 Group 32.1 Group 59.1 Group 74.2 Group 58.2 Group 58.1 Group 91.0 Group 59.2 Group 90.0 Group 32.2 2013 2014 P2YH P2XP P2CH P2CN P2CF P2CE P2CS P2CI P2CQ P2XQ 11 91 4 462 442 4 449 343 7 4 516 395 1 640 804 130 2 907 1 655 877 119 2 682 62 76 10,981 million 10,691
