Paisley & Company Social Media Contest for Self-Care Santa
Join the Paisley & Company Social Media Contest #SelfCareSanta to win a free holiday gift set! Simply post a photo of your favorite product on Instagram with hashtag #SelfCareSanta to enter. This contest not only offers a chance to win but also helps the brand learn about customer preferences. Contest runs from December 1st to Christmas, with the winner announced on January 1st.
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Presentation Transcript
PAISLEY & COMPANY S O C I A L M E D I A C O N T E S T # S E L F C A R E S A N T A
OVERVIEW Customers will be able to post their favorite Paisley & Company product/scent for a chance to win a free holiday gift set. Customers must post on their Instagram a photo of their favorite product for a chance to win This will be free marketing and exposure for the brand Customers must hashtag their photos #SelfCareSanta to enter and explain why they love the certain product or scent Contest begins December 1st, ends on Christmas Winner will be announced on January 1st One entry per person **This contest will also help your brand learn about which types of products are favorites and what you scents you should be focusing more on
RATIONALE I am proposing this campaign because it s a win-win. As I stated before, by doing this contest, we will learn a lot about what our customers expect from us. This will give us insights about what brings customers into the store, and what most people are looking for, and what they re not. It can also give you an idea on what products to potentially phase out, and which ones we could begin making. This will be a Instagram contest so that contestants followers will be exposed to photos of our products as well, and a blurb from our customers about why they love the product. This will go over really well especially with college students or residents in the town, being that their followers are most likely from Kutztown as well. Has the potential to bring in new customers and begin phasing out not-so popular products so we can begin making new products that will actually sell.
PLATFORMS We will be promoting this on Facebook and Instagram. Since this is a Instagram contest, we will mostly be promoting it on Instagram. Call to actions will be posted on Facebook along with screenshots of prior entries. By posting the prior entries, it gives newer customers ideas on what to post or what to say, and it shows others that people are participating in this contest, and they should too! When promoting, we will use a graphic but also make use of the caption being that the rules are particular and we want to make sure they are clear to our viewers.
TIMELINE This campaign will be limited being that it will only run for about a month. The contest will be announced with the rules on November 24th, and begin on December 1st. The contest will end on Christmas, December 25th. Winner will be announced December 26th, and the gift set will be in the store for the winner to pick up. The winner will receive an Instagram DM from the Paisley and Company Instagram on December 26th along with a shoutout from the announcement on the Paisley and Company Instagram and Facebook
CAPTION EXAMPLE Enter for a chance to win a special Paisley and Company holiday gift set! How to enter: 1. Take a photo of your favorite Paisley and Company product or scent 2. Upload photo to your Instagram with the hashtag #SelfCareSanta and a brief description on what you like about it! 3. Only one entry per person 4. Contest begins December 1stand will end on December 25th 5. Winner will be announced and will receive an Instagram DM from us on December 26th! Happy Holidays! We look forward to viewing your entries
CAPTION RATIONALE The reason I have decided to keep the majority of the information about the contest in the caption is because I want the graphics to be able to catch our views eyes, and not look cluttered and confusing. Paisley and Company s viewers should feel comfortable participating in this contest being that they should know all of the rules and regulations from our very detailed caption.
