Palliative Care Research Study Insights 2024 for All Ireland

Palliative Care Research Study All Island (ROI & NI Combined) (July 2024 Version 1.1) For more information, contact Oisin Byrne, Managing Director 1 www.ireachhq.com www.ireachhq.com Phone: 01-214-3741 Email: oisin.byrne@ireachhq.com

Palliative Care Research Study - (ROI & NI) OMNIBUS METHODOLOGY Consumer Research Project Consumer Research Project Conducted by iReach Insights for All Ireland Institute of Hospice and Palliative Care (AIIHCP). Palliative Care Research Study 2024 Island of Ireland Study conducted as part of the iReach Consumer Decisions Omnibus(ROI) and Standalone Survey(NI) Mi Pro Survey Software Mi Pro Survey Software iReach utilises leading market research solution for all aspects of survey project management: sampling, design, data collection, and tabulation iReach Consumer Omnibus Survey iReach Consumer Omnibus Survey Combined fieldwork undertaken from 18th to 25th of July 2024 iReach Consumer Decisions Panel iReach Consumer Decisions Panel iReach uses proprietary research panels across consumer and business groups, built on a nationally representative models in NI and ROI Consumer Decisions Research Panel Consumer Decisions Research Panel Consumer Research Study conducted on the island of Ireland Sample Size = 1,500 Respondents 1,000 in ROI and 500 in NI Confidence Level The iReach Consumer Decisions Omnibus delivers a high-level of statistical accuracy. Delivering a sample size of over 1,500 interviews, this provides a confidence level of + or 2.0% at a 95% confidence interval. www.ireachhq.com www.ireachhq.com

Palliative Care Research Study - (ROI & NI) ALL ISLAND DEMOGRAPHICS Education Gender Age of respondents Marital Status Post graduate 18% Third 45% Single/Never Married 27% http://www.psdgraphics.com/file/male-silhouette.jpg http://www.psdgraphics.com/file/female-silhouette.jpg 18-24 25-44 45-54 55-64 Secondary 35% Married/Cohabiting 4% 37% 25% 23% 11% 64% Primary 2% 65+ Separated/Divorced/Widowed 8% 49% 51% Occupation Prefer not to say 1% 4% 15% 30% High managerial, admin, professional Intermediate managerial, admin, professional Supervisor, Jr managerial, admin, professional Manual worker (skilled, non-skilled) Self Employed Casual Worker Not Permanent Employment Homemaker Unemployed Student Retired (on state, private pension) Full Time Carer Region Household Income Children at Home 15% 3% 37% < 19,999 20K - 39,999 40K - 59,999 60K - 79,999 80K+ Prefer not to say Don t know 15% 26% 20% 11% 14% 11% 3% 13% 2% 8% 7% 7% 31% Dublin 21% 16% 21% 19% 4% 11% 1% None 35% 3 www.ireachhq.com www.ireachhq.com

Palliative Care Research Study (ROI & NI) ALL ISLAND EXECUTIVE SUMMARY iReach Insights conducted this research on behalf of the All Ireland Institute of Hospice and Palliative Care (AIIHCP), tracking the thoughts of Palliative Care in ROI and NI. The research was conducted in ROI and NI and received 1,500 responses combined. The research report provides insights into how comfortable adults in ROI and NI are with discussing Palliative Care and its benefits. OVERVIEW 39% of adults have received or someone close to them has received Palliative Care. 65% of respondents think of the word dying when thinking of the term palliative care, 59% think of the word terminal , 41% think of the word sad , 40% associate quality of life with the term palliative care, and 40% think of the word kindness . Receiving Palliative Care 82% of adults think palliative care also supports the family and carers of someone with a life-limiting condition. 81% of adults feel reassured that palliative care could help them or someone close to them. 73% of adults think palliative care can benefit people over long periods and not just end of life. Benefits of Palliative Care KEY POINTS Association with term Palliative Care 60% of adults feel fearful when they hear the term palliative care. Nearly half (45%) of adults feel hopeful and reassured when they hear the term palliative care. 84% of adults think about care at end of life when they hear the term palliative care. 79% of adults think palliative care is about supporting people with life limiting conditions quality of life. 60% of adults think Advanced Care Planning can help them with personal, legal, clinical, and financial planning. 63% of adults think that Advanced Care Planning is a voluntary process that helps a person to make known what their wishes, feelings, beliefs and values are, and to make choices that reflect these. Advanced Care Planning 4 www.ireachhq.com www.ireachhq.com

Palliative Care: Palliative Care: Have or Have not Have or Have not experienced PHC experienced PHC

39% of adults have received or someone close to them has received Palliative Care. Receiving Palliative Care Have received or someone close to them has received Palliative Care Yes to care YES - 39% Have not received or someone close to them hasn t received Palliative Care No to care NO 61% www.ireachhq.com www.ireachhq.com 6 Q:Have you or someone close to you received Palliative Care? (Single select, n=1,500).

65% of respondents think of the word dying when thinking of the term palliative care, 59% think of the word terminal , 41% think of the word sad , 40% associate quality of life with the term palliative care, and 40% think of the word kindness . Feelings Towards the Term Palliative Care No to care No to care Yes to care Yes to care Dying 65% 66% 65% Respect 38% 46% 33% Cancer Terminal 59% 62% 58% 32% 39% 28% 21% 24% 19% 41% 45% 38% Reassurance Sad Quality of Life Life Affirming 40% 49% 34% 13% 10% 15% Kindness Hopeless 40% 49% 34% 9% 11% 8% www.ireachhq.com www.ireachhq.com 7 Q:What word(s) come to mind when you hear the term palliative care ? (Multiple select, n=1,500).

82% of adults think palliative care also supports the family and carers of someone with a life-limiting condition. This number is higher for adults who have/ know someone who has received palliative care (89%). I know that Palliative Care also supports the family and carers of someone with a life-limiting condition No to care Yes to care 33% 39% Strongly Agree Strongly Agree 35% 82% 78% 89% Agree Agree 45% 50% 47% Neither 18% 6% 14% Neither Agree nor Disagree Agree/Disagree 3% Disagree Disagree 3% 3% 1% 2% Strongly Disgree Strongly Disagree 1% www.ireachhq.com www.ireachhq.com Q: Please state how much you agree or disagree with each of the following statements: (Single Grid n=1,500)

73% of adults think palliative care can benefit people over long periods and not just end of life. I know that Palliative Care can benefit people over long periods and not just at end of life No to care Yes to care 29% 30% Strongly Agree Strongly Agree 30% 73% 68% 78% Agree Agree 39% 48% 43% Neither 25% 15% 20% Neither Agree nor Disagree Agree/Disagree 6% Disagree Disagree 6% 6% 1% 1% Strongly Disgree Strongly Disagree 1% www.ireachhq.com www.ireachhq.com Q: Please state how much you agree or disagree with each of the following statements: (Single Grid n=1,500)

69% of adults think palliative will help them to make their decisions about future care. This number is higher for adults who have/ know someone who has received palliative care (77%) vs. those who haven t/ know someone who has received palliative care (63%). I know that Palliative Care will help me to make decisions about my future care No to care Yes to care 21% 27% Strongly Agree Strongly Agree 24% 69% 63% 77% Agree Agree 42% 50% 45% Neither 31% 18% 25% Neither Agree nor Disagree Agree/Disagree 5% Disagree Disagree 5% 4% 1% 1% Strongly Disgree Strongly Disagree 1% www.ireachhq.com www.ireachhq.com Q: Please state how much you agree or disagree with each of the following statements: (Single Grid n=1,500)

81% of adults feel reassured that palliative care could help them or someone close to them. This number is higher for adults who have/ know someone who has received palliative care (92%) vs. those who haven t/ know someone who has received palliative care (72%). I feel reassured that Palliative Care could help me or someone close to me No to care Yes to care 31% 45% Strongly Agree Strongly Agree 37% 81% 72% 92% Agree Agree 41% 47% 44% Neither 25% 4% 16% Neither Agree nor Disagree Agree/Disagree 3% Disagree Disagree 3% 3% 0% 1% Strongly Disgree Strongly Disagree 0% www.ireachhq.com www.ireachhq.com Q: Please state how much you agree or disagree with each of the following statements: (Single Grid n=1,500)

60% of adults feel fearful when they hear the term palliative care. When I hear the term Palliative Care, I feel fearful No to care Yes to care 21% 22% Strongly Agree Strongly Agree 21% 60% 60% 62% Agree Agree 39% 40% 39% Neither 26% 23% 26% Neither Agree nor Disagree Agree/Disagree 12% Disagree Disagree 12% 12% 2% 3% Strongly Disgree Strongly Disagree 2% www.ireachhq.com www.ireachhq.com Q: Please state how much you agree or disagree with each of the following statements: (Single Grid n=1,500)

Nearly half (45%) of adults feel hopeful and reassured when they hear the term palliative care. When I hear the term Palliative Care, I feel hopeful and reassured No to care Yes to care 13% 14% Strongly Agree Strongly Agree 13% 45% 44% 47% Agree Agree 31% 33% 32% Neither 36% 32% 35% Neither Agree nor Disagree Agree/Disagree 17% Disagree Disagree 17% 17% 3% 4% Strongly Disgree Strongly Disagree 3% www.ireachhq.com www.ireachhq.com Q: Please state how much you agree or disagree with each of the following statements: (Single Grid n=1,500)

84% of adults think about care at end of life when they hear the term palliative care. This number is higher for adults who have/ know someone who has received palliative care (94%) vs. those who haven t/ know someone who has received palliative care (77%). When I hear the term Palliative Care, I think about care at end of life No to care Yes to care 37% 46% Strongly Agree Strongly Agree 41% 84% 77% 94% Agree Agree 40% 48% 43% Neither 21% 4% 14% Neither Agree nor Disagree Agree/Disagree 2% Disagree Disagree 2% 2% 0% 0% Strongly Disgree Strongly Disagree 0% www.ireachhq.com www.ireachhq.com Q: Please state how much you agree or disagree with each of the following statements: (Single Grid n=1,500)

57% of adults think of people with cancer when they hear the term palliative care. When I hear the term Palliative Care, I think it is for people with cancer No to care Yes to care 18% 22% Strongly Agree Strongly Agree 20% 57% 53% 61% Agree Agree 35% 39% 37% Neither 32% 23% 28% Neither Agree nor Disagree Agree/Disagree 13% Disagree Disagree 13% 13% 2% 3% Strongly Disgree Strongly Disagree 2% www.ireachhq.com www.ireachhq.com Q: Please state how much you agree or disagree with each of the following statements: (Single Grid n=1,500)

79% of adults think palliative care is about supporting people with life limiting conditions quality of life. This number is higher for adults who have/ know someone who has received palliative care (85%) versus those who haven t/ know someone who has received palliative care (74%). When I hear the term Palliative Care, I think it is about supporting people with life limiting conditions quality of life No to care Yes to care 30% 31% Strongly Agree Strongly Agree 31% 79% 74% 85% Agree Agree 44% 54% 48% Neither 20% 11% 16% Neither Agree nor Disagree Agree/Disagree 5% Disagree Disagree 6% 4% 0% 0% Strongly Disgree Strongly Disagree 0% www.ireachhq.com www.ireachhq.com Q: Please state how much you agree or disagree with each of the following statements: (Single Grid n=1,500)

60% of adults think Advanced Care Planning can help them with personal, legal, clinical, and financial planning. This number is higher for adults who have/ know someone who has received palliative care (71%) vs. those who haven t/ know someone who has received palliative care (54%). I know that Advanced Care Planning can help me with personal, legal, clinical, and financial planning No to care Yes to care 19% 20% Strongly Agree Strongly Agree 19% 60% 54% 71% Agree Agree 35% 51% 41% Neither 34% 22% 29% Neither Agree nor Disagree Agree/Disagree 9% Disagree Disagree 11% 5% 1% 2% Strongly Disgree Strongly Disagree 2% www.ireachhq.com www.ireachhq.com Q: Please state how much you agree or disagree with each of the following statements: (Single Grid n=1,500)

63% of adults think that Advanced Care Planning is a voluntary process that helps a person to make known what their wishes, feelings, beliefs and values are, and to make choices that reflect these. This number is higher for adults who have/ know someone who has received palliative care (70%). I know that Advance Care Planning is a voluntary process that helps a person to make known what their wishes, feelings, beliefs and values are, and to make choices that reflect these No to care Yes to care 21% 25% Strongly Agree Strongly Agree 22% 63% 60% 70% Agree Agree 39% 45% 41% Neither 31% 22% 28% Neither Agree nor Disagree Agree/Disagree 7% Disagree Disagree 7% 7% 2% 1% Strongly Disgree Strongly Disagree 2% www.ireachhq.com www.ireachhq.com Q: Please state how much you agree or disagree with each of the following statements: (Single Grid n=1,500)

Palliative Care: Palliative Care: R0I & NI combined R0I & NI combined

39% of adults have received or someone close to them has received Palliative Care. Receiving Palliative Care ROI NI Have received or someone close to them has received Palliative Care 39% 39% 38% Have not received or someone close to them hasn t received Palliative Care 61% 61% 62% www.ireachhq.com www.ireachhq.com 20 Q:Have you or someone close to you received Palliative Care? (Single select, n=1,500).

65% of respondents think of the word dying when thinking of the term palliative care, 59% think of the word terminal , 41% think of the word sad , 40% associate quality of care with the term palliative care, and 40% think of the word kindness . Feelings Towards the Term Palliative Care NI NI ROI ROI Dying 65% 68% 60% Respect 38% 40% 33% Cancer Terminal 59% 59% 61% 32% 33% 31% 21% 22% 19% 41% 38% 46% Reassurance Sad Quality of Care Life Affirming 40% 41% 39% 13% 14% 11% Kindness Hopeless 40% 42% 36% 9% 9% 10% www.ireachhq.com www.ireachhq.com 21 Q:What word(s) come to mind when you hear the term palliative care ? (Multiple select, n=1,500).

82% of adults think palliative care also supports the family and carers of someone with a life-limiting condition. This number is highest for adults in Northern Ireland (NI) at 89% compared to adults in the Republic of Ireland (ROI) at 79%. I know that Palliative Care also supports the family and carers of someone with a life-limiting condition NI ROI 40% Strongly Agree Strongly Agree 33% 35% 89% 82% 79% 49% Agree Agree 47% 46% Neither 6% 14% Neither Agree nor Disagree Agree/Disagree 17% 3% 3% 3% Disagree Disagree 2% 1% Strongly Disgree Strongly Disagree 1% www.ireachhq.com www.ireachhq.com Q: Please state how much you agree or disagree with each of the following statements: (Single Grid n=1,500)

73% of adults think palliative care can benefit people over long periods and not just end of life. I know that Palliative Care can benefit people over long periods and not just at end of life NI ROI 30% Strongly Agree Strongly Agree 30% 30% 75% 73% 71% 45% Agree Agree 43% 41% Neither 17% 20% Neither Agree nor Disagree Agree/Disagree 24% 7% 6% 5% Disagree Disagree 1% 0% Strongly Disgree Strongly Disagree 1% www.ireachhq.com www.ireachhq.com Q: Please state how much you agree or disagree with each of the following statements: (Single Grid n=1,500)

69% of adults think palliative will help them to make their decisions about future care. This number is highest for adults in NI at 75% compared to adults in ROI at 65%. I know that Palliative Care will help me to make decisions about my future care NI ROI 27% Strongly Agree Strongly Agree 22% 24% 75% 69% 65% 48% Agree Agree 45% 43% Neither 17% 25% Neither Agree nor Disagree Agree/Disagree 31% 7% 5% 3% Disagree Disagree 1% 1% Strongly Disgree Strongly Disagree 1% www.ireachhq.com www.ireachhq.com Q: Please state how much you agree or disagree with each of the following statements: (Single Grid n=1,500)

81% of adults feel reassured that palliative care could help them or someone close to them. This number is highest for adults in NI at 86% compared to adults in ROI at 78%. I feel reassured that Palliative Care could help me or someone close to me NI ROI 41% Strongly Agree Strongly Agree 35% 37% 86% 81% 78% 45% Agree Agree 44% 43% Neither 10% 16% Neither Agree nor Disagree Agree/Disagree 19% 3% 3% 3% Disagree Disagree 1% 0% Strongly Disgree Strongly Disagree 0% www.ireachhq.com www.ireachhq.com Q: Please state how much you agree or disagree with each of the following statements: (Single Grid n=1,500)

60% of adults feel fearful when they hear the term palliative care. This number is highest for adults in NI at 69% compared to adults in ROI at 56%. When I hear the term Palliative Care, I feel fearful NI ROI 26% Strongly Agree Strongly Agree 19% 21% 69% 60% 56% 43% Agree Agree 39% 37% Neither 18% 26% Neither Agree nor Disagree Agree/Disagree 29% 11% 12% 13% Disagree Disagree 2% 2% Strongly Disgree Strongly Disagree 2% www.ireachhq.com www.ireachhq.com Q: Please state how much you agree or disagree with each of the following statements: (Single Grid n=1,500)

Nearly half (45%) of adults feel hopeful and reassured when they hear the term palliative care. This number is highest for adults in NI at 50% compared to adults in ROI at 43%. When I hear the term Palliative Care, I feel hopeful and reassured NI ROI 13% Strongly Agree Strongly Agree 14% 13% 50% 45% 43% 37% Agree Agree 32% 29% Neither 28% 35% Neither Agree nor Disagree Agree/Disagree 38% 19% 17% 16% Disagree Disagree 3% 3% Strongly Disgree Strongly Disagree 3% www.ireachhq.com www.ireachhq.com Q: Please state how much you agree or disagree with each of the following statements: (Single Grid n=1,500)

84% of adults think about care at end of life when they hear the term palliative care. This number is highest for adults in NI at 89% compared to adults in ROI at 81%. When I hear the term Palliative Care, I think about care at end of life NI ROI 45% Strongly Agree Strongly Agree 39% 41% 89% 84% 81% 44% Agree Agree 43% 42% Neither 8% 14% Neither Agree nor Disagree Agree/Disagree 17% 2% 2% 2% Disagree Disagree 1% 0% Strongly Disgree Strongly Disagree 0% www.ireachhq.com www.ireachhq.com Q: Please state how much you agree or disagree with each of the following statements: (Single Grid n=1,500)

57% of adults think of people with cancer when they hear the term palliative care. This number is highest for adults in NI at 64% compared to adults in ROI at 52%. When I hear the term Palliative Care, I think it is for people with cancer NI ROI 23% Strongly Agree Strongly Agree 18% 20% 64% 57% 52% 41% Agree Agree 37% 34% Neither 22% 28% Neither Agree nor Disagree Agree/Disagree 32% 11% 13% 14% Disagree Disagree 3% 2% Strongly Disgree Strongly Disagree 2% www.ireachhq.com www.ireachhq.com Q: Please state how much you agree or disagree with each of the following statements: (Single Grid n=1,500)

79% of adults think palliative care is about supporting people with life limiting conditions quality of life. This number is highest for adults in NI at 82% compared to adults in ROI at 76%. When I hear the term Palliative Care, I think it is about supporting people with life limiting conditions quality of life NI ROI 31% Strongly Agree Strongly Agree 30% 31% 82% 79% 76% 51% Agree Agree 48% 46% Neither 13% 16% Neither Agree nor Disagree Agree/Disagree 18% 4% 5% 6% Disagree Disagree 1% 0% Strongly Disgree Strongly Disagree 0% www.ireachhq.com www.ireachhq.com Q: Please state how much you agree or disagree with each of the following statements: (Single Grid n=1,500)

60% of adults think Advanced Care Planning can help them with personal, legal, clinical, and financial planning. This number is highest for adults in NI at 67% compared to adults in ROI at 57%. I know that Advanced Care Planning can help me with personal, legal, clinical, and financial planning NI ROI 20% Strongly Agree Strongly Agree 19% 19% 67% 60% 57% 47% Agree Agree 41% 38% Neither 24% 29% Neither Agree nor Disagree Agree/Disagree 33% 7% 9% 9% Disagree Disagree 2% 1% Strongly Disgree Strongly Disagree 2% www.ireachhq.com www.ireachhq.com Q: Please state how much you agree or disagree with each of the following statements: (Single Grid n=1,500)

63% of adults think that Advanced Care Planning is a voluntary process that helps a person to make known what their wishes, feelings, beliefs and values are, and to make choices that reflect these. This number is highest for adults in NI at 69% compared to adults in ROI at 61%. I know that Advance Care Planning is a voluntary process that helps a person to make known what their wishes, feelings, beliefs and values are, and to make choices that reflect these NI ROI 26% Strongly Agree Strongly Agree 20% 22% 69% 63% 61% 43% Agree Agree 41% 41% Neither 24% 28% Neither Agree nor Disagree Agree/Disagree 30% 6% 7% 7% Disagree Disagree 1% 2% Strongly Disgree Strongly Disagree 2% www.ireachhq.com www.ireachhq.com Q: Please state how much you agree or disagree with each of the following statements: (Single Grid n=1,500)

THANK THANK YOU. YOU. Oisin Byrne Research Director oisin.byrne@ireachhq.com ireach.insights Juliette Byrne Juliette Byrne Lead Research Analyst Juliette.byrne@ireachhq.com ireachinsights 33 www.ireachhq.com www.ireachhq.com

APPENDIX APPENDIX

Receiving Palliative Care Have you or someone close to you received Palliative Care? Received Palliative Care What gender are you? Age SES Have or Someone Close Has Received Palliative Care No One Close Has Received Palliative Care All (ROI) All (NI) All Male Female 25-34 35-44 45-54 55+ ABC1 C2DE Sample Size Yes No 1000 39% 61% 500 38% 62% 1500 39% 61% 581 100% 0% 919 0% 100% 735 37% 63% 765 40% 60% 242 39% 61% 371 30% 70% 284 38% 62% 398 48% 52% 880 40% 60% 620 37% 63% www.ireachhq.com www.ireachhq.com Q:Have you or someone close to you received Palliative Care? (Single select, n=1,500).

Feelings Towards the Term Palliative Care What word(s) come to mind when you hear the term palliative care ? Received Palliative Care What gender are you? Age SES Have or Someone Close Has Received Palliative Care No One Close Has Received Palliative Care All All (ROI) All (NI) Male Female 25-34 35-44 45-54 55+ ABC1 C2DE (Combined) Sample Size Sad Life affirming Dying Quality of life Hopeless Respect Terminal Kindness Cancer Reassurance 1000 38% 14% 68% 41% 9% 40% 59% 42% 33% 22% 500 46% 11% 60% 39% 10% 33% 61% 36% 31% 19% 1500 41% 13% 65% 40% 9% 38% 59% 40% 32% 21% 581 45% 10% 66% 49% 11% 46% 62% 49% 39% 24% 919 38% 15% 65% 34% 8% 33% 58% 34% 28% 19% 735 38% 14% 61% 38% 9% 33% 53% 34% 26% 19% 765 44% 13% 70% 43% 10% 43% 65% 46% 39% 24% 242 36% 17% 58% 31% 5% 27% 46% 30% 18% 15% 371 49% 12% 69% 34% 8% 37% 63% 40% 35% 18% 284 43% 9% 72% 40% 9% 36% 60% 43% 37% 21% 398 35% 10% 66% 49% 11% 44% 68% 45% 39% 30% 880 43% 14% 68% 37% 9% 38% 60% 42% 32% 19% 620 38% 12% 62% 44% 9% 37% 58% 37% 34% 25% www.ireachhq.com www.ireachhq.com Q:What word(s) come to mind when you hear the term palliative care ? (Single select, n=1,500).

Please state how much you agree or disagree with each of the following statements? Received Palliative Care Have or Someone Close Has Received Palliative Care 581 What gender are you? Age SES No One Close Has Received Palliative Care All All (ROI) All (NI) Male Female 25-34 35-44 45-54 55+ ABC1 C2DE (Combined) Sample Size I know that Palliative Care also supports the family and carers of someone with a life-liming condition. Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree I know that Palliative Care can benefit people over long periods and not just at end of life. Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree I know that Palliative Care will help me to make decisions about my future care. Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree 1000 500 1500 919 735 765 242 371 284 398 880 620 33% 46% 17% 3% 1% 40% 49% 6% 3% 2% 35% 47% 13% 3% 1% 39% 50% 7% 3% 2% 33% 45% 18% 3% 1% 32% 46% 16% 4% 2% 38% 47% 11% 3% 1% 29% 50% 15% 4% 1% 31% 45% 18% 4% 2% 32% 51% 14% 3% 0% 46% 40% 8% 3% 3% 34% 50% 13% 3% 1% 37% 42% 14% 4% 3% 30% 41% 23% 5% 0% 30% 45% 16% 7% 1% 30% 43% 21% 6% 1% 30% 48% 15% 6% 1% 29% 39% 24% 6% 1% 26% 46% 22% 6% 1% 33% 40% 20% 7% 1% 26% 43% 23% 7% 0% 24% 42% 24% 9% 1% 23% 47% 27% 4% 0% 38% 38% 19% 3% 2% 30% 42% 22% 5% 0% 28% 43% 20% 7% 1% 22% 43% 31% 3% 1% 27% 48% 16% 7% 1% 24% 45% 26% 5% 1% 27% 50% 18% 4% 1% 21% 42% 31% 5% 1% 22% 50% 25% 3% 1% 25% 40% 27% 7% 1% 21% 45% 29% 5% 0% 21% 42% 30% 7% 1% 20% 47% 29% 4% 0% 31% 43% 19% 4% 3% 23% 48% 24% 6% 0% 25% 41% 29% 3% 2% www.ireachhq.com www.ireachhq.com Q: Please state how much you agree or disagree with each of the following statements: (Single Grid n=1,500)

I feel reassured that Palliative Care could help me or someone close to me. Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree When I hear the term Palliative Care, I feel fearful. Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree When I hear the term Palliative Care, I feel hopeful and reassured. Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree When I hear the term Palliative Care, I think about care at end of life. Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree 35% 43% 19% 3% 0% 41% 45% 11% 3% 1% 37% 44% 16% 3% 0% 45% 47% 4% 3% 1% 31% 41% 24% 3% 0% 34% 43% 20% 4% 0% 40% 44% 13% 2% 1% 30% 44% 19% 6% 0% 32% 46% 18% 3% 1% 33% 44% 21% 1% 0% 48% 39% 9% 1% 2% 36% 46% 14% 4% 0% 37% 41% 20% 1% 1% 19% 37% 29% 13% 2% 26% 43% 18% 11% 2% 21% 39% 25% 12% 2% 22% 40% 23% 12% 3% 21% 39% 26% 12% 2% 19% 41% 28% 10% 2% 24% 37% 22% 14% 3% 17% 35% 35% 10% 2% 24% 41% 26% 7% 2% 24% 42% 21% 12% 1% 21% 39% 21% 16% 4% 24% 41% 23% 10% 2% 17% 36% 29% 15% 2% 14% 29% 39% 16% 3% 13% 37% 27% 19% 3% 13% 32% 35% 17% 3% 14% 33% 32% 17% 4% 13% 31% 37% 17% 3% 16% 32% 34% 17% 2% 11% 32% 36% 17% 4% 15% 34% 36% 15% 1% 11% 27% 41% 18% 4% 8% 31% 39% 18% 4% 17% 32% 29% 17% 4% 15% 29% 35% 19% 3% 12% 35% 35% 14% 4% 39% 42% 17% 2% 0% 45% 44% 8% 2% 1% 41% 43% 14% 2% 0% 46% 48% 4% 2% 0% 37% 40% 21% 2% 0% 41% 38% 19% 2% 0% 41% 47% 10% 2% 0% 33% 40% 24% 3% 0% 42% 42% 15% 1% 0% 46% 38% 14% 2% 0% 44% 47% 6% 2% 1% 41% 44% 13% 2% 0% 40% 41% 17% 2% 0% www.ireachhq.com www.ireachhq.com Q: Please state how much you agree or disagree with each of the following statements: (Single Grid n=1,500)

When I hear the term Palliative Care, I think it is for people with cancer. Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree When I hear the term Palliative Care, I think it is about supporting people with life limiting conditions quality of life. Strongly Agree 30% Agree 46% Neither Agree nor Disagree 17% Disagree 6% Strongly Disagree 0% I know that Advanced Care Planning can help me with personal, legal, clinical, and financial planning. Strongly Agree 19% Agree 38% Neither Agree nor Disagree 33% Disagree 9% Strongly Disagree 1% I know that Advance Care Planning is a voluntary process that helps a person to make known what their wishes, feelings, beliefs and values are, and to make choices that reflect these. Strongly Agree 20% 26% 22% 25% Agree 41% 43% 41% 45% Neither Agree nor Disagree 29% 23% 27% 22% Disagree 7% 6% 7% 7% Strongly Disagree 2% 1% 2% 1% 18% 34% 32% 14% 2% 23% 41% 21% 11% 3% 20% 37% 28% 13% 2% 22% 39% 23% 13% 3% 18% 35% 31% 13% 2% 18% 38% 31% 10% 3% 22% 36% 25% 15% 2% 20% 44% 28% 8% 0% 23% 37% 28% 9% 2% 22% 34% 28% 14% 2% 15% 34% 27% 18% 6% 20% 39% 26% 12% 2% 19% 33% 31% 14% 3% 31% 51% 13% 4% 1% 31% 48% 16% 5% 0% 31% 54% 11% 4% 0% 30% 44% 19% 6% 0% 31% 46% 17% 5% 0% 30% 50% 15% 5% 0% 33% 43% 17% 7% 0% 26% 46% 23% 5% 0% 28% 48% 21% 3% 0% 37% 47% 10% 3% 2% 32% 47% 16% 5% 0% 29% 48% 16% 6% 1% 20% 47% 23% 7% 2% 19% 41% 29% 9% 2% 20% 51% 22% 5% 2% 19% 35% 34% 11% 1% 19% 44% 27% 8% 1% 19% 39% 31% 9% 2% 14% 46% 29% 9% 1% 16% 38% 36% 10% 1% 14% 38% 38% 9% 1% 28% 45% 18% 6% 3% 19% 41% 30% 9% 1% 20% 41% 29% 7% 3% 21% 39% 31% 7% 2% 22% 40% 29% 7% 3% 23% 43% 26% 7% 1% 21% 42% 28% 7% 3% 15% 38% 38% 7% 2% 20% 40% 29% 9% 2% 33% 42% 17% 5% 3% 20% 42% 29% 7% 1% 26% 41% 24% 7% 3% www.ireachhq.com www.ireachhq.com Q: Please state how much you agree or disagree with each of the following statements: (Single Grid n=1,500)