Pan-European Campaign for Responsible Drinking: EdApp Project Agenda and Launch Details
"Join the Pan-European campaign promoting responsible drinking with EdApp's platform launch featuring quizzes, communication tools, prize draws, and more. Learn about the agenda, draft quiz, communication strategies, prize draw ideas, and the upcoming launch date. Get involved in encouraging safe and moderate drinking habits across multiple European countries."
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Presentation Transcript
Pan-European campaign to promote consumer information on responsible drinking EdApp project - 16 March 2022 11h to 12h
Agenda Background Presentation of the platform & feedback from participants (Phoebe Carter, EdApp) Draft Quiz Communication tools Ideas for gifts in the prize draw Common week for launch of the 1st quiz Reporting
Background Pan-European campaign to promote responsible drinking under the tag line: stay safe, stay moderate): to be reported to the European Commission as part of our commitment to the Code of Conduct. Countries involved in the first wave : Spain, Bulgaria, Germany, Belgium, Slovenia, Slovakia, Latvia, Croatia, Portugal, Netherlands, Greece + Brussels Bubble . EdApp offers a common platform to host all the quizzes but also for the membership to create new learning content for national campaigns.
Draft Quiz Target group: Adult population We need to encourage people at the end of the quiz to register so we can allocate prize (in prize week) and register their feedback on the quiz. Your feedback on the Quiz (question & answers) by 25 March to finalise the quiz and translate by 1st April
Proposal for communication tools spiritsEUROPE will provide template for : Social media push (facebook, twitter and Instagram): something else? Press article announcing the quiz Poster for bus stops Other ideas?
The prize draw running for 1 week only The legal rules for a prize draw: length of the operation and the list of gifts Options open to each country and budget Potential ideas: Vouchers for food pairing experience in a restaurant FEVER App with vouchers for expo, concerts, games, entertainments, etc.
Launch date and reporting Launch: Week 19 or 20 (9 May /16 May) Other ideas Special hooks to consider Reporting
