partner toolbox
"Discover the strategic steps involved in partner management, market assessment, joint evaluations, product mapping, customer segmentation, stakeholder analysis, and market positioning for successful business partnerships and growth. Explore the key factors influencing partner selection, competitor analysis, and go-to-market planning."
Uploaded on Feb 19, 2025 | 0 Views
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Presentation Transcript
THE PROCESS: STEP 1 - 3 Partner Match Joint Market Assessment Partner Management Partner Roles Partner Profile Partner Evaluation & Selection Product Map Customer Segmentation Channels Stakeholder Map Key Purchasing Factors Import & Price Point Competitor Mapping Market Position Go-to-market Plan Business Plan Partner Monitoring & Assessment
PARTNER EVALUATION & SELECTION Partner Evaluation
PRODUCT Which product ?
MAP Select the target market
Customer SEGMENTATION Customer Characteristics A Product B C
CHANNELS Sales Channel & DECISION MAKERS A Manufacturer B Manufacturer C Manufacturer
KEY PURCHASING FACTORS Segment: ____________________
MARKET POSITION Unique Selling Points A Product B C
GO-TO-MARKET PLAN What are you selling? (Value Proposition / Key Purchasing Factors) Who are you selling to? (Segments) What Who Go-To-Market How Where How will you reach your target market? (Channels) Where will you promote your product? (Marketing Strategy)
PARTNER MONITORING & ASSESSMENT Consider forward integration Switch entry mode into own subsidiary High Grow partner Market Attractiveness Medium Grow partner Maintain position Get new partner Maintain position Consider 'low cost' mode Maintain position Exit Low High Medium Low Partner Performance
