Partnership Communications Strategy for Investors

PARTNERSHIP COMMUNICATIONS STRATEGY SECOND INVESTORS GROUP, St Albans, United Kingdom, 17-18 February 2016

Purpose of Strategy Set overall objectives and vision Analyze the current state of communications Provide a recommended strategic framework for both internal and external communications Provide recommendations to the Secretariat about management of the strategy 2

Objectives and Vision Clearly define purpose, goals and objectives so there is a common understanding Enable partners to be champions for full mobilization of support, including resource mobilization Emphasize the learning by doing approach with timely sharing of results Priority should be enabling country led partnership, implementation, and results 3

Overview of Current Communications Significant demands for information from a number of different stakeholders Some information demands stem from lack of awareness/agreement on GFF design, roles and responsibilities; need to recognize that and then address (e.g. Task Teams) Given demand, must prioritize communications efforts 4

Overview of Current Communications Top line communication issues: - Lack of clarity on GFF basics need short, useable materials - Value added for GFF making the case - Country level information on process, procedures, and progress - Alignment with SDGs, EWEC, and other events and campaigns - Continue internal World Bank communications to build understanding and support - More timely and frequent communications with stakeholders - Need to personalize GFF to be compelling and not overly technical 5

Three Strategic Directions 1. Clear, strong messaging of GFF vision and objectives 2. Robust information flow for stakeholders to inform, engage and build support within GFF partnership 3. Amplify GFF messaging and results to external audiences to broaden support at country level and among potential funders 6

Clear, strong messaging of GFF vision and objectives Short, useable materials that promote common understanding Advocacy materials to showcase support, including high level political support Active story telling from different perspectives to underscore real change Content will shift from process to results and lessons learned Proactive media outreach Social media toolkit Tie into existing networks, events, campaigns 7

Robust information flow for internal stakeholders Facilitate engagement and increase level of support to create internal GFF champions Prioritize country level communication - Country Level participants Includes guidelines for technical documents, sharing of lessons learned, provide country based communications resource, toolkits for country level engagement - IG and Trust Fund Committee Includes basic GFF materials, governance documents, sharing of draft documents, information re country activity, updates via newsletters, emails and conference calls - World Bank and Partner Organization Staff Includes continued outreach and timely information to staff at all relevant levels, particularly at country level, operational guidance for GFF, outreach and communication to networks and on-going communications among senior leadership 8

Amplify GFF messaging to broaden support Primary targets are country level and new stakeholders Efforts include: - External website which includes country pages, key documents, contact info, results, M&E, media posts, knowledge hub, partners - Strategic use of external events, platforms and related campaigns (including EWEC, UNF, PMNCH, FP2020 & other organizations that share RMNCH goals) - Digital media, including social media, infographics, videos, and blogs that drive traffic to website - Stories that humanize the GFF, provide useful stories related to GFF financing, and spotlight innovations - Materials tailored to current and future supporters of GFF value add 9

Partnership Contributions to Communications Successful strategy will rely on working with the partnership and their networks, platforms, campaigns, and events Need core messages, then utilize our partners and their networks Share an advocacy calendar that captures strategic events for GFF participation, consultation Partners can contribute to the joint messaging and other communications tools. 10

Management of Strategy Recommendations to Secretariat for management of strategy - Secretariat as voice for partnership - Ensuring capacity to meet demand - Priority areas for communications - Planning ahead for new material, e.g., results 11

Recommendation It is recommended that the Investors Group approve the Communications Strategy for the GFF and requests the Secretariat to implement the recommendations. 12

Next Steps Workplan is under development but deliverables for 2016 include: - Clear messaging and communication tools (e.g. GFF 101 Master slide deck) - New GFF website as main repository of all information - Regular Chair s Updates and newsletters - Monthly Country Update webinar - High Level Advocacy report on GFF vision - Annual Report - 2-5 Country stories for Op-eds, blogs and articles - Social media outreach strategy - Advocacy plan with partners for key visibility moments 13

GFF Investors Group