Party Tourism: A Modern Trend among Young Travelers
Discover the world of party tourism, where young travelers under 30 indulge in drinking, dancing, and socializing in warm destinations like the Mediterranean. Learn about target markets, popular party destinations like Ibiza and Berlin, future challenges, and the importance of marketing to attract big-spending visitors.
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Presentation Transcript
Party tourism Lynn, Elena, Juliette
Introduction Visiting cites and museums less interesting Different brand image Social aspect Trendy destinations
What is party tourism? "Travel, typically by people under 30 and especially prevalent in Northern Europe, to warm destinations in the Mediterranean for the purpose of indulgence in drinking, dancing, and other party behaviour."
Who are the target markets? 18-25 Travel in groups Reason for party trips: Being someone else Feeling like a star on the spot lines Drinking excessively
Example of party destinations https://www.youtube.com/watch? Ibiza v=bQWSeg-pHlI Worlds best know party Drugs destination Criminality problems Worlds best DJ s Move to the town for better jobs
Berlin Crazy night life The city that never sleeps Converted space for party Tourism office for Clubmachers
Future challenges Growing business in the tourism sector Concerns social side of life Cities changing landscape Spread of party tourism
Conclusion Marketing Big spending visitors More traditional forms of tourism
