Pillar Sponsorship Program Interim Report 2025: Initiative Overview & Metrics

PILLAR SPONSORSHIP PROGRAM INTERIM REPORT <NAME OF PROJECT> 2025 <Add image or logo here of project and delete this square> Tip: Interim (draft) OR Final INITIATIVE DATES: <MONTH MONTH> 2025 Tip: Please work within the existing template sections and slides. Attach any appendix as a separate file. Contents: SHARED KEY VALUES OF <SPECIFY VALUES> WITH SPONSORS: Exec Summary Metrics Tip: See slide notes for list of values. Populate and then delete the brackets<>. Delete this tip too. Tell Us Your Story Sponsor Branding Social Media Looking ahead

EXEC SUMMARY METRICS REACH METRICS FOR <NAME OF PROJECT> IN 2025 Reach Metrics Expected/Projected for 2025 (Per application estimates) Actual/Achieved 2025 Tips: Only include tactics here that show the sponsors names or logos. Attendees by Type* Students / Alumni / Other (%) 10 / 170 / 140 (3% students / 53% alumni / 44% other) 10 / 165 / 125 (3% students / 55% alumni / 42% other) Attach detailed breakdown in appendix or in slide notes. Total # of Sponsor Impressions** Online & Social Media Ads Total # of Sponsor Impressions** Offline (non-digital) Ads 120,000 125,000 If you are Advancement staff, please include in slide notes: - # of ARBOR coded alumni registrants - Event IDs 40,000 51,000 Total Impressions: 160,000 176,000 ( 10%) * Sum of in-person or online live participants, counting repeat occasions, across the year. ** Sum of all individual views of sponsor logo, counting repeat occasions, even counting non-participants, across the year. application estimates. Refer back to your application PDF. Tip: This column must match your 2

Tip: Instructions: in 2-3 sentences only remind us of your story, perhaps start with your story headline from your application PDF. Must reference specific values shared with sponsors. Aim for max 100 words. TELL US YOUR STORY <NAME OF PROJECT> Example: ABC Reading Club is education-in-action and provides meaningful volunteer opportunities for U of T students and alumni, primarily OISE graduates. The ABC Club falls under the TD Insurance shared value of Connected Communities and the Manulife shared value of Financial Well-Being: fostering learning and participation among a diverse group of children who recently immigrated to Canada. Ultimately, ABC reflects well on U of T as whole, serves to engage students and alumni in meaningful ways, and creates positive momentum in the students of tomorrow. See news article: Globe and Mail. See testimonials. See inspiring photo highlights on Flickr. <Add image/logo here of project bring your story alive!> Tip: Can link out to any media coverage or testimonials that echo the community impact, even if it doesn t include sponsor marketing. Can link out to any posted photos, project website, thank you video, etc. 3

Tip: If a sponsor gave swag or attended, try to show this and convey appreciation and improved outcomes. SPONSOR BRANDING <NAME OF PROJECT> Inventory of all Sponsor Marketing: Ex. 5 Social Posts Ex. 4 Webpage listings Ex. 3 videos Ex. 2 news articles in News@UofT Ex. 1 outdoor banner Ex. 1 indoor event banner Tips: Please list in the Inventory all types of promotions used, including those not shown. <Add social media post or other to show off the sponsor logos> <Add screenshot from web or other to show off the sponsor logos> <Add image or other to show off the sponsor logos> Please provide direct links to some social posts and all online sites test your links! Include only materials that include the sponsors logos or names. Social Post Ex. Link, Link, Link Webpage Ex. Link, Link Event Signage Ex. link Inventory 4

SOCIAL MEDIA: POSTS WITH AFFINITY WEBPAGE LINK Instructions: <NAME OF PROJECT> In the 2025 program, at least one (1) social post is required with the affinity offers link included. Metrics for Social Post(s) with Affinity Offers Link # of Social Posts with link Ex. 3 Impressions Ex. 5,000 Sponsors are keen to see how you creatively drove online traffic to their preferred-rate offers. Affinity Link Clicks Ex. 50 <Add social media post which included the affinity webpage link ideally show off the sponsors logos> Likes, Shares, and Comments Ex. 50 Our 2025 Custom Affinity Link https://bitly/<your-custom-link> Tip: In your free bitly account, you can see the click metrics for the link you made. It s also ok to count clicks in other ways. Social Post with Affinity Webpage Link Link 5

LOOKING AHEAD <NAME OF PROJECT> How might the project evolve next year to improve sponsorship advertising? o Example: There is certainly potential for greater news coverage in future which highlights U of T volunteers and TD Insurance and Manulife making an impact in the community. <Add image/logo here of project convey your impact, creativity, sponsor branding, etc.> How might the project evolve next year for more community impact? o Example: ABC could expand to effect a greater alumni and community impact. For efficiency, we plan to add participants while keeping the number of events steady. 6