Power Mapping for Strategic Influence Building
Learn how to harness the power of relationships to solve problems and influence decision-makers effectively through the process of Power Mapping. Identify your target, map their influences, prioritize key relationships, and create an action plan for impactful advocacy. Utilize visual tools to visualize connections and develop strategies for advancing your agenda.
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Presentation Transcript
Power Mapping Problem Solving Through Relationship Building
Determine your Target Create a visual tool starting with the person or institution you want to influence- the target. Targets are often decision-makers. Who can solve the problem?
Map Influence of Target Think of all associations who have a relationship with the target. Think broadly- work, political, family, religious, college, neighborhood ties. Consider anyone who can exert influence on individual.
Example UCLA School Board Veteran Senator Rotary
Determine Relational Power Lines Look at the network you have created. Some people and institutions will not only connect to target but each other ( nodes of power ). There may be direct connections to you or AAUW.
Target Priority Relationships Analyze connections and make decisions. Highlight those with most relational power lines drawn to them. Can use different colors to indicate whether person or institution is friendly to your position, unfriendly or unknown.
Make a Plan Decide how and where to take action. What are possible strategies for your branch? Consider your resources. Let AAUW Public Policy committee and Advocate know about relationships you find- will help move our agenda!
Exercise: Drawing a Power Map Form a small group from those around you, 5-8 people. Read the scenario and review the list of things known about the target. Create a power map showing relationships between the target, others, institutions and AAUW. Consider what needs more investigating.
