Practical Guide to Selling Online - Tips and Strategies
Starting an online business can be lucrative, with the right strategies in place. Learn how to sell online successfully by understanding niche markets, defining buyer personas, and implementing effective marketing tactics. Explore practical tips and platforms to kickstart your e-commerce journey.
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9. Sell through the web How to sell online: practical guide to get started Selling online is a particularly opportunity: in Italy, the total volume of sales reached a record value of 39.4 billion euros in 2021, an increase of 21% compared to the previous year, and all forecasts indicate that the turnover will continue to grow in the coming years. However, to start selling online successfully, it is not enough to publish a sales announcement and wait for customers to arrive on their own: it is necessary to define a solid strategy to market a product, promote it and offer people a complete shopping experience from the first visit on home delivery. lucrative business 2
9. Sell through the web In other words, how to sell online? Here's everything you need to know to get started. How to sell online: 5 tips to get started The best platforms to sell online Legal aspects to consider to open an ecommerce 3
9. Sell through the web How to sell online: 5 tips to get started To understand how to start selling online, here are 5 tips to put you on the right path to success. Study the market niche Finding the right product to sell Write the business plan Develop the brand Choose the right platform to sell 1. 2. 3. 4. 5. 4
9. Sell through the web Study the market niche The first step to start selling online is to study the niche market to target. Selling products that are too generic or addressing too broad an audience could risk losing you competitors and brands. But how to find a niche market? in the sea of existing 5
9. Sell through the web Here are three practical strategies: Ask yourself, friends, and relatives about potential unmet needs; Do searches on Google or study trends with Google Trends; Use social media (especially Pinterest, Instagram and TikTok) to understand what the trends are right now. 1. 2. 3. 6
9. Sell through the web Once the niche has been found, the next step is to understand who your potential customers are by defining a buyer persona, or an imaginary profile of your typical customer, to define the best tactics and strategies with which to reach them. 7
9. Sell through the web Finding the right product to sell The question that goes hand in hand with how to sell online is what to sell online: to find products to sell, you can evaluate market demand by analyzing the sections of best-selling products on sites such as Amazon, eBay or Etsy or study the latest trends to choose what to sell online. 8
9. Sell through the web There is no magic formula to find the right products to sell: the best strategy is to choose a series of products to focus on to test the market potential without investing too much money in items that could remain unsold. 9
9. Sell through the web Ideally, the best products to sell online are items that are lightweight, easily available, and safe to use. An example? Personalized T-shirts or books. Alternatively, if you want to start selling online but don't feel like buying wholesale the goods to resell, you can always evaluate business ideas that do not require a warehouse such as dropshipping or print-on-demand. 10
9. Sell through the web Write the business plan As your project takes shape, it is essential to consider the financial aspects of opening an online store: for example, how much money do you need to get the first customers? What selling price to establish to guarantee a profit margin? How long can you afford to sell at a loss? 11
9. Sell through the web To answer this and other questions it is important to write a business plan, summarizes all the information (who you are, what you sell and what your values are), economic (how much you expect to invoice, how you will find customers) and financial aspects (how much money you have available and how much you will need) of your business. i.e. a document that 12
9. Sell through the web Develop the brand Author Seth Godin states that "people don't buy products and services, they buy relationships, stories and magic." In other words, creating a brand is essential to establish a strong and recognizable presence for your store and distinguish competition. yourself from the By brand we most often mean brand identity, i.e. the set of graphic elements (e.g. logo, colours, product photos) and communication elements (e.g. slogan, payoff, tone of voice) of a commercial activity. 13
9. Sell through the web Another important function of the brand is to convey trust to potential customers: in addition to reviews, the degree of awareness attractiveness of the brand (i.e. brand awareness) is the main reason that drives people to choose a specific brand when it comes to buy something. and commercial 14
9. Sell through the web Choose the right platform to sell To open an online business without money or in any case with a low budget, it is necessary to make a distinction between ecommerce platforms and online marketplaces: the former offer more control and independence to manage an ecommerce, while the latter allow you to take advantage of an already known showcase by sacrificing customization. possibility of 15
9. Sell through the web The requirements and growth prospects: if you intend to create a brand of your own, choosing an independent platform is the only way forward. If, on the other hand, you want to "be satisfied" with selling your products to an already loyal audience, selling on online marketplaces is the most suitable choice. choice must be based on your needs, 16
