Press Release as a Genre and Its Distinctive Features
Explore the differences between press releases and news articles, detailing the participation frameworks and distinctive features of press releases. Learn about the core and peripheral features of press releases, including typical linguistic-discursive strategies like semi-performative verbs and persuasive language. Discover the pre-formulation trait that characterizes press releases in discursive terms.
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Presentation Transcript
The press release as a genre (Jacobs 1999; Catenaccio 2008, 2017)
Press release or news release A genre belonging to the same genre family as the news article. What s the difference?
News article Drafted by a journalist and published in a newspaper. participation framework: encoder: journalists; decoder: the general public
Press release Published online by companies or by any other organisation on their website or sent to newspaper offices. participation framework: encoder: companies, organisations, press agencies; decoder: journalists or the general public
Distinctive features of the press release Core features or peripheral features?
Press release headline date line lead body of the press release (inverted pyramid structure) <boilerplate> contact details end of press release
Peripheral features identify the press release +some typical linguistic-discursive strategies: 1. Semi-performative verbs ( announced today ) 2. Pseudo-quotations 3. Persuasive language confined to pseudo-quotes (hybrid nature of press release discourse, both informative and promotional) 4. 3rd-person self-reference
Pre-formulation The most typical trait of the press release (in discursive terms): pre-formulation (3rd-person self-reference, pseudo-quotes and, to some extent, also boilerplate)
