Proposed Alcohol Product Opportunity in Manitoba - March 2025
Explore a lucrative opportunity to list your alcohol product in Manitoba with detailed information on producer, country of origin, retail price, and more. Ensure compliance with required documentation and product labels for a successful application. Showcase your product's unique selling points to stand out in the market.
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Presentation Transcript
TITLE PAGE Insert selling unit image here 3/18/2025
Proposed Opportunity Proposed Opportunity Item Product Information Producer Country of Origin Supplier Agent If applicable, provide contact information: Manitoba Representation Item Description Alcohol % Item Retail Price (MB) Selling Unit Size Selling Units per Case Ship Point Minimum Order Cases 3/18/2025
Application Checklist Application Checklist Required: Product Presentation Template provided Supplier Information Form (excel format only, no PDF) Product Application Form (found on MBLL partners website) Digital Color Image of the selling unit (either PDF or JPEG format only) Image for MBLL website (Bottle/can 3 wide at 300 dpi or Case/package 5 wide at 300 dpi). Image must be against a white background only. Additional requirements if applicable: Letter of Authorization Declaration of Origin (Imported products) Annual Declaration of Production (new suppliers claiming Micro status) Listing Information: Review Social Responsibility Product Listing Guidelines prior to submission Please note: File share transfers (E.g., We transfers) will not be accepted. Incomplete applications may not be considered for review. 3/18/2025
Color Images of Product Labels Color Images of Product Labels (insert on next two slides) (insert on next two slides) Labels are used to review the proposed item for: accurate product identification, Social Responsibility, and important Canadian Food Inspection Agency components. Without required labels, a product review is not possible. 3/18/2025
1. Image of front label clear enough to review all label details (words and imagery) Insert front label here. 3/18/2025
2. Image of back/side label clear enough to review all label details (words and imagery) Insert back/side label here. 3/18/2025
Product ProductInformation Information Note: Provide compelling reasons to list your proposed item(s). Please be concise and specific. Insert slides as required. Examples: o Quality Designation o Certifications (e.g.: Organic, Fair Trade Certified, etc.) o Accolades o Innovative Packaging o Sustainability (egg: Packaging, Manufacturing, Infrastructure, and Green Initiatives) o Relevant trends 3/18/2025
Brand Performance Brand Performance - - Canada Canada Province Sales Volume Sales Volume +/- % over previous period REQUIRED B.C. Identify time frame used (12-month period preferred) ALTA. MM/YYYY - MM/YYYY SASK. Check applicable sales volume measure MAN. ONT. Wine & Spirits: 9 litre cases QUE. Beer & RTD: Hectolitres N.S. N.B. P.E.I. N.L. Total 3/18/2025
Item Performance Item Performance - - Canada Canada Province Retail Sales Volume Sales Volume +/- % over previous period REQUIRED Identify time frame used (12-month period preferred) B.C. ALTA. (MSRP) MM/YYYY - MM/YYYY SASK. (MSRP) Check applicable sales volume measure MAN. Proposed Retail Anticipated Volume Wine & Spirits: 9 litre cases ONT. Beer & RTD: Hectolitres QUE. N.S. N.B. P.E.I. N.L. Total 3/18/2025
Manitoba Forecast Estimate Manitoba Forecast Estimate Explain the logic used to calculate the MB anticipated volume provided on the "Item Performance - Canada" slide. Insert here 3/18/2025
Brand Portfolio Item Ranking Brand Portfolio Item Ranking List items, within the applied for brand, in descending order of brand share. Highlight the proposed item Item Description Item Share of Brand (% of total $ sales) Listed at MBLL (Y or N) 3/18/2025
Marketing Support Marketing Support Include an itemized and detailed marketing plan, with timelines. 1. Outline your Manitoba marketing plan. This may include such things as; sponsorships, events, festivals, social media, TV/radio, institutional ad (billboards, newspapers, flyers, etc.) Outline your Marketing Plan for Liquor Marts. All available programs can be found in the Marketing Program Guide. Please refer to our website for the guide. https://www.mbllpartners.ca 2. E.g.: If your proposal includes LTO s, outline the timing and respective discounts of each LTO. 3/18/2025
