Proposed Opportunity Item Product Information
In the realm of market insights and brand performance, this document provides a comprehensive overview of a proposed opportunity for a product, along with vital information on market trends and brand performance in both Canada and internationally. With detailed data and compelling insights, this presentation aims to support the product submission with relevant statistics and analysis.
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Presentation Transcript
TITLE PAGE 3/20/2025
Proposed Opportunity Proposed Opportunity Item Product Information* Producer Supplier Agent Item Description Selling Unit Size Item Retail Price (MB) Selling Units per Case Ship Point Minimum Order Alcohol % Country of Origin *All fields are mandatory 3/20/2025
Color Images of the Selling Unit Color Images of the Selling Unit Insert Digital Images below Selling Unit Side Label Back Label 3/20/2025
Product ProductInformation Information Create a compelling reason for listing. Examples include: Accolades/Awards Design Product Launch/Relaunch information Packaging/Format/Size Organic FTC Unique production methods Quality Designation Newsworthy information (publications, news articles, etc.) Note: This is your chance to sell your product! Maximum 3 slides. 3/20/2025
Market Insights Market Insights Please provide quantifiable information/data in support of the product you are submitting. Examples provided below. Insights Information Source according to Nielsen breweries are debuting splashy summer brews that prominently feature fruit. They twin refreshment and broadly appealing, easily recognizable flavors. Summer beer s most favored fruit is the lime, whether squeezed into a Corona or incorporated into Bud Light Lime. Increasingly, independent American breweries are releasing citrus-accented summertime lagers.. https://daily.sevenfifty.com/how-brewers-are-shifting- their-approach-to-summer-beers/ Joshua M. Bernstein - a beer, spirits, food, and travel journalist In 2018, cans accounted for 62% of national beer sales, followed by bottles with 28% and kegs with 10%. This is a sharp contrast from just five years ago, when bottles accounted for over 40% of total beer sales. https://industry.beercanada.com/statistics Hazy beers and massive, juicy tropical flavours will continue to be popular, because they re delicious, of course. This is one craft beer trend that s not going away any time soon. https://www.vancourier.com/living/craft-beer-trend- predictions-for-2019-1.23617982 3/20/2025
Brand Performance Brand Performance - - Canada Canada Province Sales Volume* TY R12M Sales Volume* LY R12M Sales Volume* +/- % R12M BC AB SASK MB ONT QUE/PQ NOVA SCOTIA NEW BRUNSWICK P.E.I. NFLD *Sales Volume Measure Refreshment Bev: cases (specify case size) Spirits: 9L cases Beer: cases (specify case size) Wine: $ Sales 3/20/2025
Brand Performance Brand Performance - - International International Country Sales Volume* TY R12M Sales Volume* LY R12M Sales Volume* +/- % R12M *Sales Volume Measure Refreshment Bev: cases (specify case size) Spirits: 9L cases Beer: cases (specify case size) Wine: $ Sales 3/20/2025
Item Performance Item Performance - - Canada Canada Province Unit Retail Price (excluding taxes & deposit) Sales Volume* TY R12M Sales Volume* LY R12M Sales Volume* +/- % R12M BC AB SASK MB - anticipated N/A ONT QUE/PQ NOVA SCOTIA NEW BRUNSWICK P.E.I. NFLD *Sales Volume Measure Refreshment Bev: cases (specify case size) Spirits: 9L cases Beer: cases (specify case size) Wine: $ Sales 3/20/2025
Item Performance Item Performance - - International International Country Sales Volume* TY R12M Sales Volume* LY R12M Sales Volume* +/- % R12M *Sales Volume Measure Refreshment Bev: cases (specify case size) Spirits: 9L cases Beer: cases (specify case size) Wine: $ Sales 3/20/2025
Item Rank Item Rank List items within your brand in descending order highlight the proposed item. Item Description Item Share of Brand (% of total $ sales) Item Rank within Brand 3/20/2025
Marketing Support Marketing Support Include an itemized and detailed marketing plan, with timelines. Please consult the Marketing Program Guide for program information. https://www.mbllpartners.ca 3/20/2025
Application Checklist Application Checklist Only applications containing ALL components of this checklist will be considered. Applications missing information will be deemed incomplete, and will not be considered for listing. Required: Product Presentation (template format to be followed) Supplier Information Form (excel format only, no PDF) Including Letter of Authorization Product Application Form (Most recent version only) Completed forms must be submitted in excel format only 2 Digital Color Images of the selling unit (either PDF or JPEG format only) 1 image for MBLL website (Bottle/can 3 wide at 300 dpior Case/package 5 wide at 300 dpi) 1 image of back/side label clear enough to review all label details Please note**File share transfers (E.g. We transfers) will not be accepted Review CSR Product Listing Guidelines prior to submission Additional requirements if applicable: Declaration of Origin (Imported products) Annual Declaration of Production (new suppliers claiming Micro status) Optional Components: Product sell sheet 3/20/2025
