PROSPECTING WITH SOCIAL MEDIA, A 3-WEEK STRATEGY GUIDE
This resource provides a structured approach to leveraging social media for prospecting, emphasizing relationship building over traditional sales tactics. It covers topics like nurturing leads, transforming relationships, social media connections, becoming a social selling influencer, and more. The guide aims to enhance your team's performance by utilizing social media effectively in the sales process.
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Presentation Transcript
PROSPECTING WITH SOCIAL MEDIA, A 3-WEEK STRATEGY GUIDE CPSA Meeting in a Box: A series of 15-minute guided presentations to help increase your team s performance.
PRE-LEARNING: Facilitator: One week prior to your meeting, please inform your sales team to prepare with these CPSA Learning Hub resources. Reading: Social Media Connections are not the Same as Prospects! 7 Social Media Tips from the Experts Listening: Social Media Influencers and How They Can Help You Grow Your Brand with Rob Catalano Webinar Recording: Personal Branding for Sales Drive Revenue by Improving your Online Brand 2
WEEK 2: INTRODUCTION: RELATIONSHIP BUILDING WITH SOCIAL MEDIA FROM THE MOMENT YOU FIRST CONNECT WITH A LEAD, A RELATIONSHIP IS BEING FORMED. IF YOU NURTURE AND GROW THAT RELATIONSHIP INTO SOMETHING TRULY AUTHENTIC IT CAN RESULT IN A LONG-TERM, MUTUALLY BENEFICIAL CONNECTION. NEGLECT RELATIONSHIP BUILDING AND YOU LL NOT ONLY BE MISSING OUT ON ONE SALE, BUT MANY POTENTIALLY INTERLINKED ONES IN THE FUTURE. 3
A RELATIONSHIP TRANSFORMATION Whereas in the past, leads and prospects had only a basic understanding of various business solutions available, today with the internet in their pocket, they often think they know everything. This can sound daunting but what it really means is that relationships matter more than ever. Your prospects want sellers who can give them more information than just what they find online and they want to talk to a real human rather than a machine. Make it easier for prospects to get to know you through a social media presence that s more than just sell, sell, sell! 4
SOCIAL MEDIA CONNECTIONS Selling is about building relationships, not having the most LinkedIn connections. For social selling to work, it s not enough just to grow your networks. You must also nurture them. That means putting in the time and effort online. It also means eventually taking those sales conversations offline and making in-person connections that count. 5
HOW TO BECOME A SOCIAL SELLING INFLUENCER! Remember to bring your best self to your online interactions, and whenever possible to take those conversations offline. Talking to people strengthens connections in a way that just doesn t happen when we re staring at screens. Also, make an effort to identify influencers in your network. Reach out, comment, share their wisdom. Don t be a secret. Become an influencer yourself! 6
Get Dedicated! While social selling does require regular communication, it doesn t require lengthy interactions! Making social selling a priority doesn t require a lot of additional resources, money, or time. With a small amount of effort, you will eventually see more and better leads coming to you! TAKE ACTION! Share your next steps with a partner Which actions will you engage in first and why? Sharing Content Liking others Content Commenting on others content Adding LinkedIn Connections Following contacts and key businesses 7
ADDITIONAL RESOURCES FROM CPSA TEMPLATES CPSA is constantly building and upgrading our catalog of templates to make your job easier! WEBINARS - Our virtual training sessions led by industry experts, at your convenience. PODCASTS - Take the sales experts wherever you go! LEARNING HUB - Check out the latest sales articles, white papers, and ebooks 8
