Prospects of Ukrainian Digital Economy Transformation
The development of Ukraine's digital economy requires a balanced approach, focusing on the digital skills of companies and individuals, enhancing infrastructure readiness, and fostering stakeholder dialogue. Priority changes are needed to facilitate digital transformation, including mechanisms for distance learning, e-administration, and intellectual property rights. SWOT analysis highlights the strengths and opportunities for digital economy development in Ukraine.
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DEPARTMENT OF DIGITAL ECONOMY AND INTERNATIONAL ECONOMIC RELATIONS The prospects of Ukrainian digital economy transformation Kateryna SHYMANSKA Head of the Department of Digital Economy and International Economic Relations, Doctor of Economics kv.shymanska@gmail.com www.facebook.com/kateryna.shymanska +380939838913 . , . , 103, . +38-0412-24-14-22, https://ztu.edu.ua, e-mail: rector@ztu.edu.ua
The development of Ukraine's digital economy must be balanced . , . , 103, . +38-0412-24-14-22, https://ztu.edu.ua, e-mail: rector@ztu.edu.ua
1) digitalization of companies business processes requires the same dynamic development of digital skills 2) the country's involvement in global "data creation chains" is impossible under the existing structural proportions of the national economy 3) The trend of platformization does not currently correspond to the existing models of using information and computer technologies, the Internet and cloud services by Ukrainian companies, especially SMEs 4) unreadiness of infrastructure and institutional field of social and administrative services for the population for digital transformation. . , . , 103, . +38-0412-24-14-22, https://ztu.edu.ua, e-mail: rector@ztu.edu.ua
Priority changes required for the digital transformation of the Ukrainian economy dialogue between stakeholders citizens digital skills development development of digital skills for doing business . , . , 103, . +38-0412-24-14-22, https://ztu.edu.ua, e-mail: rector@ztu.edu.ua
Tools for the rapid development of the digital economy in Ukraine development of mechanisms and environment for distance learning and e- administration of educational processes learning businesses representatives for working on international online platforms learning businesses representatives for working with intellectual property rights digitalization of administrative services . , . , 103, . +38-0412-24-14-22, https://ztu.edu.ua, e-mail: rector@ztu.edu.ua
S W SWOT analysis of the development of the digital economy in Ukraine O T . , . , 103, . +38-0412-24-14-22, https://ztu.edu.ua, e-mail: rector@ztu.edu.ua
Strengths of digital economy development in Ukraine Ukraine is geographical presence on the international goods and services markets Presence of Ukrainian companies in the digital space of social networks (return from presence in the digital business space). Quite wide public access to the Internet . , . , 103, . +38-0412-24-14-22, https://ztu.edu.ua, e-mail: rector@ztu.edu.ua
Weaknesses of the digital economy development in Ukraine Impossibility of large-scale financing the business processes digitalization projects by companies Business models of Ukrainian companies are adapted to the analog format of doing business and are difficult to transform Companies don t have sufficient competence in content management Companies mostly don t see value in data accumulation and analysis Lack of skilled labor force with good digital skills Lack of digital transformation for the company's strategic goals Lack of organizational culture of work in the digital space . , . , 103, . +38-0412-24-14-22, https://ztu.edu.ua, e-mail: rector@ztu.edu.ua
Opportunities for the development of the digital economy in Ukraine Digital "borders blurring " due to the e-commerce development The growth of open data worldwide Transnational distribution of business chains, networkization of the economy Transnational distribution of business chains, networkization of the economy Progressive technological integration Emergence of new market segments and new niches . , . , 103, . +38-0412-24-14-22, https://ztu.edu.ua, e-mail: rector@ztu.edu.ua
Threats to the development of the digital economy in Ukraine Growing global cyber threats to national businesses The need of the national information and telecommunications infrastructure modernization, expand access to it Stricter requirements of international regulations on digital transformation Deterioration of economic conditions both in Ukraine and in the world economy Customers may begin to prefer new and creative products / services . , . , 103, . +38-0412-24-14-22, https://ztu.edu.ua, e-mail: rector@ztu.edu.ua
Tools and mechanisms for the development of the digital economy in Ukraine Strategic goals Mechanisms Tools 1. Building the dialogue between stakeholders of the digital economy (the state presented by individual bodies, citizens, business, industry associations) 1. Public consultations and work with stakeholders 1. Focus group work 2. Presentation and public discussion of draft regulations on digital transformation 3. Involvement of stakeholders at the stage of regulatory acts design and revision 4. All-Ukrainian or regional surveys for different categories of stakeholders for monitoring the reforms effectiveness . , . , 103, . +38-0412-24-14-22, https://ztu.edu.ua, e-mail: rector@ztu.edu.ua
Tools and mechanisms for the development of the digital economy in Ukraine Strategic goals Mechanisms Tools 2. Digital skills development 1. Budget policy 2. Communication and information policy 3. Economic policy 1. Popularization of digital skills among the population, conducting explanatory work (online instructions, personal consultations, etc.) on the use of public digital services. 2. Financing of expenses for citizens training in the basics of digital literacy, preparation of relevant information materials, arrangement of digital educational hubs 3. financing / organization of training for business representatives, especially SMEs, on: - work on international online platforms and use of international information databases - work with intellectual property rights in the digital economy 4. Pilot projects for regional entities to develop digital community management skills . , . , 103, . +38-0412-24-14-22, https://ztu.edu.ua, e-mail: rector@ztu.edu.ua
Tools and mechanisms for the development of the digital economy in Ukraine Strategic goals Mechanisms Tools 3. Stimulating business on the digital technologies implementation 1. Fiscal policy 1. Providing tax benefits for companies that create digitalized jobs, invest in the modernization of software used to provide services to the public, implement SMART resource management technologies (including waste production and energy-saving technologies) 2. Employment policy 3. Economic policy 2. Reduction of tax rates for using the international trading platforms services (import of services). . , . , 103, . +38-0412-24-14-22, https://ztu.edu.ua, e-mail: rector@ztu.edu.ua
Thank you for your attention! . , . , 103, . +38-0412-24-14-22, https://ztu.edu.ua, e-mail: rector@ztu.edu.ua
